Moderated by Jim Egan, VP Publisher Development at IAS, this panel discusses viewability challenges from both the buy and sell side. Is the industry ready to transact on time? What are the biggest challenges when it comes to viewability?
Panelists:
Mitch Weinstein, SVP, Ad Operations, IPG Mediabrands
Joe Barone, Managing Partner, Digital Ad Operations, GroupM
Jen Soch, EVP, Commercial Delivery, Guardian News & Media
Marc Boswell, SVP, Sales Operations and Client Services, Business Insider
Check out the rest of this series:
IAS Viewability Breakfast: science behind the standards
IAS Viewability Breakfast: eliminating wasted impressions, automated
