2020 brought unexpected changes that affected every aspect of life — and the digital advertising industry is no exception. As the world moves forward, IAS has taken a look at how unforgettable global events shaped digital advertising in an unprecedented year.
In our H2 2020 MQR webinar, we cover:
- Time-in-view, viewability, brand safety, and ad fraud metrics
- Two new metrics: CTV viewability and mobile app viewability
- Results from over 20 regions, including 5 new markets
Learn how these metrics can help you optimize your 2021 campaign performance. Watch on-demand now!
- Lindsay Cella, Field Marketing Director, IAS
- Sarah Elliott, VP, Marketing, IAS