The Future of CTV Investment
Ramp up your brand's media quality on Connected TV with the latest industry trend forecast. Download the research, The Future of CTV Investment, to find out what else lies ahead in CTV advertising.
Tag: Media Quality
IAS drives business outcomes for Samsung
The challenge: Global media agency Mindshare wanted to know if adding pre-bid to advertiser Samsung’s post-bid strategy would improve their media quality metrics and KPIs. As a fully performance-focused advertiser, Samsung’s digital ad campaigns must drive business outcomes, cost savings,...
H1 2021 Media Quality Report
Following a year of unprecedented change in the workplace and our global communities, the advertising industry continues to investigate how changes in consumer lifestyle and behavior have influenced digital advertising trends. In our latest MQR, we deep dive into key learnings from H1 2021, and present actionable opportunities for the industry as it prepares for a post-pandemic future.
IAS Makes Every Impression Count
IAS goes beyond verification to make every impression count. We’ve officially launched the new IAS website with design and functionality to better reflect our modern approach to media quality and better serve your needs. IAS prioritizes media quality so that...