Powered by our advanced machine learning and AI technology, IAS has scaled from 7 to 50+ markets in just over a year to arm marketers with an increasingly comprehensive set of solutions to measure and optimize campaigns on TikTok.
It’s official — holiday shopping has gone digital. As IAS observed prior to last year’s holiday season, more than three-quarters of consumers were planning to do most or all of their holiday shopping online. More online shoppers during the holiday...
IAS drives KPIs and media quality for major telecommunications company The challenge: Movistar, a major Colombian telecommunications provider, wanted to drive cost efficiency and media quality across their programmatic campaigns. The solution: Movistar partnered with IAS to drive results across...