We’re pleased to share that IAS has earned Platinum status again from the Trustworthy Accountability Group (TAG). TAG, a global certification program that strengthens safety and transparency in digital advertising, awards Platinum status, its highest recognition, to companies that have...
IAS launches its new Brand Safety and Suitability Measurement with Meta to provide advertisers with campaign insights across Facebook and Instagram Feed and Reels, as part of Total Media Quality for Meta.
The amount of online content that consumers deem inappropriate is growing — and brands are being held more accountable for ad placement than ever before. In a digital landscape where an ad’s surrounding content can make or break consumers' perception...