{"id":311743,"date":"2023-06-06T11:56:13","date_gmt":"2023-06-06T11:56:13","guid":{"rendered":"https:\/\/integralads.com\/solutions\/ctv-video\/"},"modified":"2025-01-21T12:53:03","modified_gmt":"2025-01-21T12:53:03","slug":"ctv-video","status":"publish","type":"page","link":"https:\/\/integralads.com\/it\/soluzioni\/ctv-video\/","title":{"rendered":"CTV & Video"},"content":{"rendered":"\t\t
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I tuoi annunci pi\u00f9 preziosi, protetti.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La vista, il suono e il movimento vanno dritti al cuore dei consumatori. Ma l\u2019inventory video \u00e8 pi\u00f9 suscettibile, rispetto al display, alle frodi e al rischio per il brand, non essendo in vista. Quindi, con l\u2019aumento della domanda di pubblicit\u00e0 video online e dei costi, \u00e8 fondamentale assicurarsi che gli annunci video abbiano l\u2019opportunit\u00e0 di essere visti e ascoltati.<\/p>

Verifica gli acquisti di Video Premium con il nostro toolkit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le <\/span><\/span> nostre <\/span><\/span> soluzioni <\/span><\/span> CTV <\/span><\/span> e <\/span><\/span> video <\/span><\/span> includono: <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAD FRAUD \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBRAND SAFETY & SUITABILITY\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCONTEXTUAL TARGETING\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tRead more<\/span> <\/i><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tOpen Web\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Accedi <\/span><\/span> a <\/span><\/span> un'inventory <\/span><\/span> premium <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tRaggiungi i tuoi consumatori sulla piattaforma a pi\u00f9 rapida crescita senza compromettere i tuoi standard di media quality.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/span>0<\/span>,6%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tdegli annunci video distribuiti sono out-of-view\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tdegli utenti della connected TV (CTV) ha buone o alte probabilit\u00e0 di visualizzare un annuncio fino alla fine se contestualmente pertinente.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Si prevede che l’adozione della CTV tra i consumatori raggiunga oltre 242 milioni di utenti entro il 2026, il che rappresenta circa il 70% della popolazione statunitense.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Dai <\/span><\/span> il <\/span><\/span> benvenuto <\/span><\/span> a <\/span><\/span> un'inventory <\/span><\/span> video <\/span><\/span> premium <\/span><\/span> e <\/span><\/span> pertinente <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Supera le metriche di base per ottenere maggiori insight su come, quando e dove le persone sono coinvolte dai tuoi annunci. Dalla pubblicit\u00e0 in open web alla connected TV (CTV), le nostre soluzioni rendono i tuoi annunci visualizzabili, esenti da frodi e posizionati nell\u2019ambiente giusto.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Innovazioni per CTV prime sul mercato<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019attenzione dei consumatori e la spesa pubblicitaria continuano a spostarsi verso la connected TV (CTV). Per questo IAS collabora direttamente con i pi\u00f9 grandi editori video per garantire che gli annunci video vengano riprodotti sulle CTV fino al completamento e senza traffico non valido.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Scopri di pi\u00f9 <\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOAD MORE<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Grazie alla nostra suite di soluzioni per CTV, otterrai:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Copertura cross-screen per assicurare che i tuoi annunci siano visualizzabili, esenti da frodi e sicuri per il brand quando vengono distribuiti tramite OTT su desktop e su mobile in-app.<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Una soluzione personalizzata contro il traffico non valido per gli acquisti video pi\u00f9 costosi e ad alto rischio degli inserzionisti.<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Brand Safety per CTV su YouTube<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019attenzione nei confronti della brand safety e la pubblicit\u00e0 negli ambienti CTV crescono di pari passo. IAS \u00e8 uno dei principali innovatori in brand safety e suitability per CTV e collabora con i leader del settore.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Grazie alla nostra soluzione di brand safety per CTV, otterrai:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Una copertura insuperabile nell\u2019opzione di streaming sulla CTV preferita: YouTube ha la reach e i tempi di visualizzazione pi\u00f9 elevati fra tutti i servizi di streaming che supportano la pubblicit\u00e0<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Annunci contestualmente rilevanti e di alta qualit\u00e0 su CTV che hanno meno probabilit\u00e0 di essere saltati dagli utenti<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Report di Brand Safety & Suitability, ottimizzazione attraverso il Contextual Targeting e insight sulla qualit\u00e0 dei media che ti aiuteranno a superare i KPI<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Multimedia Tag<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Con l\u2019aumento esponenziale della creazione di contenuti e di pubblico, ci si aspetta che gli inserzionisti spostino il loro budget dalla televisione tradizionale alla CTV. Multimedia Tag automatizza il processo di rilevamento dei dispositivi, cos\u00ec la tecnologia IAS fa il lavoro duro al posto del tuo team Ad Ops.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Grazie a Multimedia Tag, otterrai:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Supporto cross-device tra cui web, mobile in-app e dispositivi di CTV.<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Efficienza operativa, non dovrai pi\u00f9 perdere tempo a gestire i tag. Basta caricare, scegliere \u201cMultimedia Tag\u201d e il gioco \u00e8 fatto.<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Assistenza in tutto il mondo, per raggiungere il tuo pubblico senza limitazioni<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SOLUZIONI CHE PORTANO RISULTATI<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IAS offre soluzioni pubblicitarie digitali innovative e leader del settore, progettate per ottenere risultati superiori. Dai un'occhiata alla nostra suite completa di prodotti per la misurazione e l'ottimizzazione e scopri come IAS pu\u00f2 aiutare il tuo brand a rimanere un passo avanti alla alla concorrenza.\n\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SOLUTIONS THAT DRIVE RESULTS<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>MEASUREMENT: Protect your brand and verify the impact of your digital campaigns with enriched measurement solutions available for all digital formats and device types<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>OPTIMIZATION: Maximize campaign ROI with optimization solutions that cover media investments across social, CTV, and open web<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>PUBLISHER: Grow your audience and boost yield with ad monetization services that power revenue growth and better streaming experiences<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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CBS Interactive crede nella piena trasparenza dei suoi partner pubblicitari. Con l\u2019aumento dell\u2019ad fraud, \u00e8 importante che i programmatori e gli editori collaborino con societ\u00e0 come IAS per aumentare la fiducia mantenendo un\u2019esperienza utente di qualit\u00e0<\/p>

– Jarred Wilichinksky, Senior Vice-President, Video Monetization & Operations
<\/strong>CBS Interactive<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Scopri <\/span><\/span> di <\/span><\/span> pi\u00f9 <\/span><\/span> sulle <\/span><\/span> nostre <\/span><\/span> soluzioni <\/span><\/span> innovative <\/span><\/span> per <\/span><\/span> video <\/span><\/span> e <\/span><\/span> CTV <\/span><\/span> su <\/span><\/span> IAS <\/span><\/span> Insider <\/span><\/span> (il <\/span><\/span> nostro <\/span><\/span> blog). <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Get deeper insights into cutting-edge video & CTV solutions at the IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tEsplora la nostra leadership di pensiero<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tRicerca IAS: The Future of CTV Investment\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Spesa<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\"US\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tRicerca IAS: The Mind on the Stream\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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La<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tVerifica della Media Quality su Netflix\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Assicurati che i tuoi annunci pubblicitari siano visti da persone reali, in un ambiente premium, su Netflix.<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Risposte <\/span><\/span> veloci <\/span><\/span> per <\/span><\/span> campagne <\/span><\/span> in <\/span><\/span> rapida <\/span><\/span> evoluzione <\/span><\/span> . <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il tuo successo \u00e8 la nostra forza. Qualsiasi domanda tu abbia sulle nostre soluzioni di CTV e video e sui processi, troverai un Help Center globale e il team Customer Success pronti a risponderti.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\tScopri di pi\u00f9<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

I tuoi annunci pi\u00f9 preziosi, protetti. La vista, il suono e il movimento vanno dritti al cuore dei consumatori. Ma l\u2019inventory video \u00e8 pi\u00f9 suscettibile, rispetto al display, alle frodi e al rischio per il brand, non essendo in vista….<\/p>\n","protected":false},"author":1,"featured_media":311322,"parent":311736,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-311743","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSoluzioni di Misurazione per la Connected TV (CTV) | Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Integral Ad Science (IAS) video & CTV solutions ensure digital video ads are played to completion, seen in brand-safe environments, and protected against fraud.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/solutions\/ctv-video\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CTV & Video\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science (IAS) video & CTV solutions ensure digital video ads are played to completion, seen in brand-safe environments, and protected against fraud.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/solutions\/ctv-video\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-21T12:53:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/NEW-2023-Website-Feature-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"5000\" \/>\n\t<meta property=\"og:image:height\" content=\"2617\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" 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