{"id":328876,"date":"2023-12-13T10:15:47","date_gmt":"2023-12-13T10:15:47","guid":{"rendered":"https:\/\/integralads.com\/soluzioni\/attention\/"},"modified":"2025-07-31T16:56:20","modified_gmt":"2025-07-31T16:56:20","slug":"attention","status":"publish","type":"page","link":"https:\/\/integralads.com\/it\/soluzioni\/attention\/","title":{"rendered":"Attention"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"328876\" class=\"elementor elementor-328876 elementor-328106\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c007b42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"62692\" data-id=\"c007b42\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3fa7ae elementor-hidden-desktop elementor-hidden-tablet\" data-eae-slider=\"92361\" data-id=\"e3fa7ae\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1698ea6 elementor-widget elementor-widget-image\" data-id=\"1698ea6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"280\" height=\"280\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box.png\" class=\"attachment-large size-large wp-image-289660\" alt=\"dark green and neon green boxes meeting diagonally\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box.png 280w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-75x75.png 75w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-34c4ee0 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"96324\" data-id=\"34c4ee0\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea9d8b6\" data-eae-slider=\"70187\" data-id=\"ea9d8b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-91c07a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"68748\" data-id=\"91c07a9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ec4c712\" data-eae-slider=\"21348\" data-id=\"ec4c712\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-901665d h3 elementor-widget elementor-widget-heading\" data-id=\"901665d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">MIGLIORA I RISULTATI CON L'ATTENTION<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ec348 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"38ec348\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>IAS Quality Attention\u2122 unisce la media quality e l&#8217;eye tracking con il machine learning per migliorare i risultati delle campagne pubblicitarie. Con Quality Attention\u2122, gli inserzionisti di tutto il mondo possono aumentare il ritorno sull\u2019investimento, promuovere la brand consideration e incrementare le conversioni.<\/p><p>Scopri come l&#8217;Attention pu\u00f2 migliorare le performance delle campagne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ddf850 dark-green-button elementor-widget elementor-widget-button\" data-id=\"2ddf850\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MzI2NTYyLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SCARICA IL TOOLKIT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d3db918 elementor-hidden-mobile\" data-eae-slider=\"39589\" data-id=\"d3db918\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ec3df6 elementor-widget elementor-widget-image\" data-id=\"4ec3df6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-180.png\" title=\"dark-green-box-180\" alt=\"dark-green-box-180\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-df7e766 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"7007\" data-id=\"df7e766\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c993fb4\" data-eae-slider=\"81425\" data-id=\"c993fb4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29e218d elementor-widget elementor-widget-text-editor\" data-id=\"29e218d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTUTTI GLI OCCHI PUNTATI SULLA QUALITY ATTENTION\u2122\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-14a4647 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"90260\" data-id=\"14a4647\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da45973\" data-eae-slider=\"72083\" data-id=\"da45973\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-6f84174 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"36118\" data-id=\"6f84174\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dd515ad\" data-eae-slider=\"73816\" data-id=\"dd515ad\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afbd0ca elementor-widget elementor-widget-video\" data-id=\"afbd0ca\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/899522511?color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a9e793c elementor-hidden-mobile\" data-eae-slider=\"97409\" data-id=\"a9e793c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8d0880 elementor-widget elementor-widget-text-editor\" data-id=\"e8d0880\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#8217;attenzione \u00e8 uno degli argomenti pi\u00f9 complessi e discussi nel settore dei media digitali, il che rende ancora pi\u00f9 importante la sua misurazione. Quality Attention\u2122 consente ai marketer di ottenere risultati comprovati senza sacrificare la qualit\u00e0 dei media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-889cc75 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"6307\" data-id=\"889cc75\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f6a9c79\" data-eae-slider=\"58145\" data-id=\"f6a9c79\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a371b10 elementor-widget elementor-widget-text-editor\" data-id=\"a371b10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>MIGLIORA L&#8217;EFFICIENZA DEI MEDIA E INCREMENTA LE CONVERSIONI CON QUALITY ATTENTION\u2122<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b2aa67\" data-eae-slider=\"23495\" data-id=\"5b2aa67\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f729b6f elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f729b6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quality Attention\u2122 \u00e8 stata progettata per aiutare i brand a orientarsi attraverso i tanti media per capire come la visibilit\u00e0 dei media, l&#8217;ambiente pubblicitario e l&#8217;interazione umana possono supportare le strategie media che portano a risultati comprovati.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7f113a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"1773\" data-id=\"7f113a8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-685ad90\" data-eae-slider=\"9807\" data-id=\"685ad90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-03a1cde elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"98959\" data-id=\"03a1cde\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-81f7964\" data-eae-slider=\"30876\" data-id=\"81f7964\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69d596c elementor-widget elementor-widget-pix-numbers\" data-id=\"69d596c\" data-element_type=\"widget\" data-widget_type=\"pix-numbers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"media pix_numbers d-flex animate-math \"><h3 class=\"mr-3 align-self-center \"><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\"><\/span><span class=\"number font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\" data-duration=\"3000\" data-to=\"91\">0<\/span><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\">%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a7c6bb elementor-widget elementor-widget-text-editor\" data-id=\"9a7c6bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I marketer riportano fino al 91% in pi\u00f9 di brand consideration dopo l&#8217;implementazione di Quality Attention\u2122.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-afe4753\" data-eae-slider=\"11021\" data-id=\"afe4753\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f58316 elementor-widget elementor-widget-pix-numbers\" data-id=\"4f58316\" data-element_type=\"widget\" data-widget_type=\"pix-numbers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"media pix_numbers d-flex animate-math \"><h3 class=\"mr-3 align-self-center \"><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\"><\/span><span class=\"number font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\" data-duration=\"3000\" data-to=\"130\">0<\/span><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\">%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9abadcf elementor-widget elementor-widget-text-editor\" data-id=\"9abadcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con Quality Attention\u2122, un importante inserzionista ha registrato un aumento del 130% delle conversioni.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-24fee2a\" data-eae-slider=\"58892\" data-id=\"24fee2a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df2f7f5 elementor-widget elementor-widget-pix-numbers\" data-id=\"df2f7f5\" data-element_type=\"widget\" data-widget_type=\"pix-numbers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"media pix_numbers d-flex animate-math \"><h3 class=\"mr-3 align-self-center \"><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\"><\/span><span class=\"number font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\" data-duration=\"3000\" data-to=\"40\">0<\/span><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\">%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5b3ba9 elementor-widget elementor-widget-text-editor\" data-id=\"b5b3ba9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con Quality Attention\u2122, i brand registrano una diminuzione fino al 40% del costo per conversione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-fc33113 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"43586\" data-id=\"fc33113\" data-element_type=\"section\" id=\"iconbox\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bed4b1\" data-eae-slider=\"1067\" data-id=\"6bed4b1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e89d10f elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"e89d10f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-115441225\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in  \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\" \" style=\"color:#000000;\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">UN&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">APPROCCIO&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">ALL'&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">ATTENTION&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">BASATO&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">SULLA&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">RICERCA&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f956c3 elementor-widget__width-initial elementor-widget elementor-widget-pix-text\" data-id=\"9f956c3\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option el-content_custom_color text-left \" style=\"color:#000000;\">IAS ha analizzato miliardi di impression per stabilire che l'attention \u00e8 una funzione di tre categorie chiave: la visibility, la situation e l'interaction. La combinazione di queste categorie, sviluppata a partire da una serie di metriche della campagna, \u00e8 in grado di prevedere se un'impression pu\u00f2 portare a un risultato di business.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5f9f534 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"56674\" data-id=\"5f9f534\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0d44c67\" data-eae-slider=\"25424\" data-id=\"0d44c67\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec1b357 elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ec1b357\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 300 300\"><defs><style>.cls-1{fill:#a6f781;}<\/style><\/defs><g id=\"Mint_Green\"><rect class=\"cls-1\" width=\"300\" height=\"300\"><\/rect><\/g><g id=\"Single_Color_Design\"><g><path d=\"M131.92,154.8l-3.39,10.73c-2.26,6.21-5.98,11.21-11.16,14.97-5.18,3.77-10.97,5.65-17.37,5.65-7.53,0-14.08-2.5-19.63-7.49-5.56-4.99-8.8-11.16-9.75-18.5l-5.65-46.33h42.37c9.6,0,16.95,4.28,22.03,12.85,.14,.23,.26,.47,.39,.71h7.23c-3.58-6.21-8-11.06-13.28-14.55-5.27-3.48-10.83-5.23-16.67-5.23H50v6.21h8.76l5.93,46.61c1.13,9.23,5.08,16.85,11.86,22.88,6.78,6.03,14.69,9.04,23.73,9.04,7.72,0,14.64-2.26,20.76-6.78,6.12-4.52,10.5-10.55,13.14-18.08l3.39-10.73c.57-1.88,1.08-4,1.55-6.36,.47-2.35,.89-5.41,1.27-9.18h-6.5c.24,4.35-.41,8.87-1.97,13.56Z\"><\/path><path d=\"M193.22,107.63c-5.84,0-11.39,1.74-16.67,5.23-5.27,3.48-9.7,8.33-13.28,14.55h7.08c.14-.24,.26-.47,.4-.71,5.18-8.57,12.57-12.85,22.18-12.85h42.09l-5.65,46.05c-.94,7.53-4.19,13.79-9.75,18.79-5.56,4.99-12.1,7.49-19.63,7.49-6.4,0-12.19-1.88-17.37-5.65-5.18-3.77-8.9-8.76-11.16-14.97l-3.39-10.73c-1.56-4.69-2.2-9.21-1.94-13.56h-6.53c.38,4.14,.8,7.34,1.27,9.6,.47,2.26,.99,4.33,1.55,6.21l3.39,10.73c2.64,7.53,7.06,13.51,13.28,17.94,6.21,4.43,13.18,6.64,20.9,6.64,8.85,0,16.67-3.01,23.45-9.04,6.78-6.03,10.73-13.65,11.86-22.88l5.93-46.61h8.76v-6.21h-56.78Z\"><\/path><path d=\"M170.36,127.4h-40.59c2.48,4.4,3.86,9.02,4.12,13.84h32.24c.29-4.82,1.7-9.44,4.23-13.84Z\"><\/path><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb006b elementor-widget elementor-widget-icon-box\" data-id=\"beb006b\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tVISIBILITY\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tI segnali di Visibility misurano la validit\u00e0 delle impression servite. Si tratta di misure di base che gli inserzionisti dovrebbero ottimizzare per primi. Senza le misure di Visibility, l'attenzione non pu\u00f2 essere raggiunta.\n \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dd46b1 eae-pop-btn-type-text elementor-widget elementor-widget-wts-modal-popup\" data-id=\"0dd46b1\" data-element_type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-eae-pupup-item-1036166053\" data-id=\"eae-pupup-item-1036166053\" data-preview-modal=\"\" data-close-button-type=\"icon\" data-close-btn=\"fas fa-times\" data-close-in-out=\"true\" data-effect=\"\">\n\t\t\t<a class=\"eae-popup-link icon-position-after\"\n\t\t\tdata-id=\"eae-pupup-item-1036166053\" data-ctrl-id=\"0dd46b1\" href=\"#eae-pupup-item-1036166053\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tGUARDA LE METRICHE\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"eae-pupup-item-1036166053\" class=\"eae-popup-eae-pupup-item-1036166053 mfp-hide eae-popup-container\">\n\t\t\t<input class=\"eae-hidden-post-id\" type=\"hidden\" name=\"eae_hidden_post_id\" data-id=\"eae-pupup-item-1036166053\" value=\"0\" \/>\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-title mfp-title\">\n\t\t\t\t\t\t\tI segnali di Visibility misurano la validit\u00e0 delle impression servite. Si tratta di misure di base che gli inserzionisti dovrebbero ottimizzare per primi. Senza le misure di Visibility, l'attenzione non pu\u00f2 essere raggiunta.  \t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Gli annunci che non sono visualizzabili e su cui non si spende tempo riceveranno probabilmente una minore attenzione. Ottimizza le metriche di qualit\u00e0, come Viewability e Time-In-View, come base di partenza. <br \/><br \/><\/span><strong>LE METRICHE INCLUDONO:<\/strong><\/p><ul><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Viewability<\/span><\/li><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Video Quartiles<\/span><\/li><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Time-in-View<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-341964f\" data-eae-slider=\"23561\" data-id=\"341964f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd5fa6c elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"fd5fa6c\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 300 300\"><defs><style>.cls-1{fill:#a6f781;}<\/style><\/defs><g id=\"Mint_Green\"><rect class=\"cls-1\" width=\"300\" height=\"300\"><\/rect><\/g><g id=\"Single_Color_Design\"><path d=\"M140.25,193.43c-10.74-1.71-19.69-6.62-26.85-14.71-7.16-8.09-10.74-17.67-10.74-28.72,0-12.35,4.23-22.75,12.69-31.21,8.46-8.46,18.86-12.69,31.21-12.69,11.05,0,20.62,3.54,28.72,10.62,8.09,7.08,13,15.99,14.71,26.73l-5.84-1.63c-1.85-8.87-6.26-16.19-13.22-21.95-6.96-5.76-15.08-8.64-24.37-8.64-10.74,0-19.88,3.77-27.43,11.32-7.55,7.55-11.32,16.69-11.32,27.43,0,9.34,2.92,17.51,8.76,24.52,5.84,7,13.11,11.44,21.83,13.31l1.87,5.6Zm11.21,37.59c-.82,.16-1.63,.23-2.45,.23h-2.45c-11.24,0-21.8-2.13-31.69-6.4-9.89-4.26-18.48-10.05-25.8-17.36-7.31-7.31-13.1-15.9-17.37-25.78-4.27-9.88-6.4-20.44-6.4-31.67s2.13-21.8,6.4-31.69c4.26-9.89,10.05-18.5,17.36-25.82,7.31-7.32,15.9-13.11,25.78-17.38,9.88-4.27,20.44-6.4,31.67-6.4s21.8,2.13,31.69,6.4c9.89,4.27,18.5,10.05,25.82,17.37,7.32,7.31,13.11,15.91,17.38,25.8,4.27,9.89,6.4,20.45,6.4,31.69v2.33c0,.78-.08,1.56-.23,2.33l-4.9-1.4v-3.27c0-21.17-7.39-39.15-22.18-53.93-14.79-14.79-32.76-22.18-53.93-22.18s-39.15,7.39-53.93,22.18c-14.79,14.79-22.18,32.76-22.18,53.93s7.39,39.15,22.18,53.93c14.79,14.79,32.76,22.18,53.93,22.18h3.27l1.63,4.9Zm65.37-3.74l-46.23-46.46-7.7,23.35-16.34-54.17,54.17,16.34-23.35,7.7,46.46,46.23-7,7Z\"><\/path><path d=\"M216.83,227.28l-46.23-46.46-7.7,23.35-16.34-54.17,54.17,16.34-23.35,7.7,46.46,46.23-7,7Z\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be8ef6e elementor-widget elementor-widget-icon-box\" data-id=\"be8ef6e\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSITUATION\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tI segnali di Situation descrivono l'ambiente in cui vengono servite le impression. I segnali di Situation misurano il numero di annunci su una pagina e la quota di schermo che un annuncio ha su una pagina rispetto ad altri contenuti.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a0382f eae-pop-btn-type-text elementor-widget elementor-widget-wts-modal-popup\" data-id=\"3a0382f\" data-element_type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-eae-pupup-item-984774004\" data-id=\"eae-pupup-item-984774004\" data-preview-modal=\"\" data-close-button-type=\"icon\" data-close-btn=\"fas fa-times\" data-close-in-out=\"true\" data-effect=\"\">\n\t\t\t<a class=\"eae-popup-link icon-position-after\"\n\t\t\tdata-id=\"eae-pupup-item-984774004\" data-ctrl-id=\"3a0382f\" href=\"#eae-pupup-item-984774004\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tGUARDA LE METRICHE\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"eae-pupup-item-984774004\" class=\"eae-popup-eae-pupup-item-984774004 mfp-hide eae-popup-container\">\n\t\t\t<input class=\"eae-hidden-post-id\" type=\"hidden\" name=\"eae_hidden_post_id\" data-id=\"eae-pupup-item-984774004\" value=\"0\" \/>\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-title mfp-title\">\n\t\t\t\t\t\t\tSITUATION\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t<p>Ottimizza gli ambienti che si sono dimostrati in grado di attirare maggiormente l'attenzione. Identifica modelli dei formati pubblicitari, delle creativit\u00e0 e degli editori per una strategia efficace che consenta di capire come ottenere una maggiore attenzione.<\/p>\n<p><strong>LE METRICHE INCLUDONO:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\">Ad-to-Content Ratio<\/li>\n<li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Ad Share of Screen<\/span><\/li>\n<li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Device and Format Type<\/span><\/li>\n<\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-34e1326\" data-eae-slider=\"57370\" data-id=\"34e1326\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecc96af elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ecc96af\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 300 300\"><defs><style>.cls-1{fill:#a6f781;}<\/style><\/defs><g id=\"Mint_Green\"><rect class=\"cls-1\" width=\"300\" height=\"300\"><\/rect><\/g><g id=\"Single_Color_Design\"><path d=\"M150.04,213.79c-21.55,0-41.27-5.79-59.15-17.36-17.88-11.58-31.51-27.05-40.89-46.43,9.38-19.38,22.99-34.85,40.85-46.43,17.86-11.58,37.56-17.36,59.11-17.36s41.27,5.79,59.15,17.36c17.88,11.58,31.51,27.05,40.89,46.43-9.38,19.38-22.99,34.85-40.85,46.43-17.86,11.58-37.56,17.36-59.11,17.36Zm-.08-5.66c20.17,0,38.63-5.23,55.38-15.69,16.75-10.46,29.56-24.61,38.41-42.44-8.85-17.83-21.64-31.98-38.37-42.44-16.72-10.46-35.17-15.69-55.34-15.69s-38.63,5.23-55.38,15.69c-16.75,10.46-29.56,24.61-38.41,42.44,8.85,17.83,21.64,31.98,38.37,42.44,16.72,10.46,35.17,15.69,55.34,15.69Z\"><\/path><path d=\"M150.09,182.76c8.97,0,16.66-3.23,23.07-9.69,6.4-6.46,9.61-14.18,9.61-23.15s-3.23-16.66-9.69-23.07c-6.46-6.4-14.18-9.61-23.15-9.61s-16.66,3.23-23.07,9.69c-6.4,6.46-9.61,14.18-9.61,23.15s3.23,16.66,9.69,23.07c6.46,6.4,14.18,9.61,23.15,9.61Zm-.19-5.91c-7.49,0-13.81-2.62-18.99-7.86-5.17-5.24-7.76-11.6-7.76-19.09s2.62-13.81,7.86-18.99c5.24-5.17,11.6-7.76,19.09-7.76s13.81,2.62,18.99,7.86c5.17,5.24,7.76,11.6,7.76,19.09s-2.62,13.81-7.86,18.99c-5.24,5.17-11.6,7.76-19.09,7.76Z\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8724bcb elementor-widget elementor-widget-icon-box\" data-id=\"8724bcb\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tINTERACTION\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tI segnali di Interaction sono indicatori dell'attivit\u00e0 dei consumatori in presenza di annunci pubblicitari. Questi segnali possono aiutare a identificare le preferenze umane, misurando attivit\u00e0 come lo scrolling, l'interazione con gli annunci e la posizione dello sguardo del consumatore e su dove si posa la sua attenzione sulla pagina, come il 'passive eye-tracking' fornito <a href=\"https:\/\/integralads.com\/insider\/ias-partners-lumen-bolster-attention-measurement\/\"> dai dati Lumen<\/a>. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfe9b34 eae-pop-btn-type-text elementor-widget elementor-widget-wts-modal-popup\" data-id=\"cfe9b34\" data-element_type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-eae-pupup-item-216097312\" data-id=\"eae-pupup-item-216097312\" data-preview-modal=\"\" data-close-button-type=\"icon\" data-close-btn=\"fas fa-times\" data-close-in-out=\"true\" data-effect=\"\">\n\t\t\t<a class=\"eae-popup-link icon-position-after\"\n\t\t\tdata-id=\"eae-pupup-item-216097312\" data-ctrl-id=\"cfe9b34\" href=\"#eae-pupup-item-216097312\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tGUARDA LE METRICHE\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"eae-pupup-item-216097312\" class=\"eae-popup-eae-pupup-item-216097312 mfp-hide eae-popup-container\">\n\t\t\t<input class=\"eae-hidden-post-id\" type=\"hidden\" name=\"eae_hidden_post_id\" data-id=\"eae-pupup-item-216097312\" value=\"0\" \/>\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-title mfp-title\">\n\t\t\t\t\t\t\tINTERACTION\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t<p>Focalizzati sugli attention score in base al posizionamento e alle dimensioni dell'annuncio per identificare i modelli che guadano le tue strategie di ottimizzazione. Classifica questi elementi in base al tuo messaggio per ottenere un modo efficace di ottimizzare l'interazione con gli annunci.<\/p><p><strong>LE METRICHE INCLUDONO:<\/strong><\/p><ul><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">User Scroll<\/span><\/li><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Volume Up\/Down\/Mute <\/span><\/li><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Pause\/Unpause<\/span><\/li><li style=\"font-weight: 400; list-style: disc;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Eye Tracking\/Focus powered by Lumen<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a2b0cc7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"58316\" data-id=\"a2b0cc7\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ed1023\" data-eae-slider=\"41413\" data-id=\"6ed1023\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f86858 elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"0f86858\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-160230916\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in  \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\" \" style=\"color:#000000;\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">INSIGHT&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">DA&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">ESPERTI&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">DEL&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">SETTORE&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95154de elementor-widget__width-initial elementor-widget elementor-widget-pix-text\" data-id=\"95154de\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option el-content_custom_color text-left \" style=\"color:#000000;\">Per maggiori informazioni sulle soluzioni all'avanguardia vai sul nostro IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-351ffb5 dark-green-button elementor-widget elementor-widget-pix-button\" data-id=\"351ffb5\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"https:\/\/integralads.com\/it\/insider\/\" class=\"btn m-0     btn-green d-inline-block      btn-xl\"     ><span class=\"font-weight-bold \" >ESPLORA LA NOSTRA LEADERSHIP DI PENSIERO<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-924f1d7 elementor-section-stretched premium-equal-height-yes elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"23823\" data-pa-eq-height=\"{&quot;targetType&quot;:&quot;custom&quot;,&quot;target&quot;:[&quot;.premium-blog-skin-classic&quot;],&quot;trigger&quot;:&quot;load&quot;,&quot;enableOn&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-id=\"924f1d7\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;premium_eq_height_switcher&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f9bcbb\" data-eae-slider=\"12960\" data-id=\"3f9bcbb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2807270 homepage-post-cat premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"2807270\" data-element_type=\"widget\" data-settings=\"{&quot;premium_blog_layout&quot;:&quot;masonry&quot;,&quot;premium_blog_columns_number&quot;:&quot;33.33%&quot;,&quot;premium_blog_carousel&quot;:&quot;yes&quot;,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;,&quot;carousel_speed&quot;:300,&quot;premium_blog_carousel_spacing&quot;:&quot;15&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-masonry premium-carousel-hidden\" data-page=\"328876\">\r\n\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"6\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/Total-Vis-Tile.png\" class=\"attachment-full size-full wp-image-344730\" alt=\"Total Visibility Insider Tile\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/Total-Vis-Tile.png 1200w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/Total-Vis-Tile-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/Total-Vis-Tile-1024x1024.png 1024w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/Total-Vis-Tile-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/Total-Vis-Tile-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/Total-Vis-Tile-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/Total-Vis-Tile-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/Total-Vis-Tile-460x460.png 460w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/it\/insider\/come-automatizzare-la-supply-path-optimisation-con-ias-total-visibility\/\" target=\"_blank\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/it\/insider\/come-automatizzare-la-supply-path-optimisation-con-ias-total-visibility\/\" target=\"_blank\">\r\n\t\t\t\tCome automatizzare la Supply Path Optimisation con IAS Total Visibility\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">Aumenta<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/it\/insider\/come-automatizzare-la-supply-path-optimisation-con-ias-total-visibility\/\" target=\"_blank\" class=\"premium-blog-excerpt-link elementor-button\">Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"6\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"860\" height=\"860\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/Industry-Pulse-Blog-1-Social-Digital-Video-Tile-image.png\" class=\"attachment-full size-full wp-image-344555\" alt=\"Industry Pulse Blog 1 - Social + Digital Video\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/Industry-Pulse-Blog-1-Social-Digital-Video-Tile-image.png 860w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/Industry-Pulse-Blog-1-Social-Digital-Video-Tile-image-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/Industry-Pulse-Blog-1-Social-Digital-Video-Tile-image-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/Industry-Pulse-Blog-1-Social-Digital-Video-Tile-image-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/Industry-Pulse-Blog-1-Social-Digital-Video-Tile-image-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/Industry-Pulse-Blog-1-Social-Digital-Video-Tile-image-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/01\/Industry-Pulse-Blog-1-Social-Digital-Video-Tile-image-460x460.png 460w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/it\/insider\/social-media-e-digital-video-come-gli-esperti-affrontano-le-sfide\/\" target=\"_blank\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/it\/insider\/social-media-e-digital-video-come-gli-esperti-affrontano-le-sfide\/\" target=\"_blank\">\r\n\t\t\t\tSocial media e digital video: come gli esperti affrontano le sfide\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">Con<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/it\/insider\/social-media-e-digital-video-come-gli-esperti-affrontano-le-sfide\/\" target=\"_blank\" class=\"premium-blog-excerpt-link elementor-button\">Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"6\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"860\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider.jpg\" class=\"attachment-full size-full wp-image-343607\" alt=\"Social Optimization Research - Insider\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider.jpg 860w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider-300x300.jpg 300w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider-150x150.jpg 150w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider-768x768.jpg 768w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider-400x400.jpg 400w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider-75x75.jpg 75w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider-460x460.jpg 460w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/it\/insider\/ias-white-paper-power-stronger-performance-on-social\/\" target=\"_blank\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/it\/insider\/ias-white-paper-power-stronger-performance-on-social\/\" target=\"_blank\">\r\n\t\t\t\tIAS White Paper: Power Stronger Performance on Social\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">Scopri<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/it\/insider\/ias-white-paper-power-stronger-performance-on-social\/\" target=\"_blank\" class=\"premium-blog-excerpt-link elementor-button\">Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-679ffd1 elementor-section-stretched elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-eae-slider=\"49046\" data-id=\"679ffd1\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11a75be\" data-eae-slider=\"10524\" data-id=\"11a75be\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-4822716 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"45034\" data-id=\"4822716\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aa38cc5\" data-eae-slider=\"90229\" data-id=\"aa38cc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea41493 elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"ea41493\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-130492151\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in body-font \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\"body-font text-white\" style=\"\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">Fast&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">responses&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">for&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">fast-moving&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">campaigns.&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c1e20c elementor-widget__width-initial body-2 elementor-widget elementor-widget-pix-text\" data-id=\"0c1e20c\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option text-white text-left \" >Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our audio solutions at any point.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-757606d light-green-button elementor-widget elementor-widget-pix-button\" data-id=\"757606d\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"https:\/\/reporting.integralplatform.com\/uaa\/login#\/\" class=\"btn m-0     btn-green d-inline-block      btn-xl\" target=\"_blank\" rel=\"noopener\"    ><span class=\"font-weight-bold \" >LEARN MORE<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-94520b7\" data-eae-slider=\"36460\" data-id=\"94520b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>MIGLIORA I RISULTATI CON L&#8217;ATTENTION IAS Quality Attention\u2122 unisce la media quality e l&#8217;eye tracking con il machine learning per migliorare i risultati delle campagne pubblicitarie. Con Quality Attention\u2122, gli inserzionisti di tutto il mondo possono aumentare il ritorno sull\u2019investimento,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":311322,"parent":311736,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-328876","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Metriche di Attention &amp; Soluzioni di Misurazione | Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Integral Ad Science (IAS) Quality Attention is designed to help brands navigate through media clutter to seamlessly understand how media visibility, the ad environment, and human interaction can be combined through the power of advanced machine learning technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/soluzioni\/attention\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attention\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science (IAS) Quality Attention is designed to help brands navigate through media clutter to seamlessly understand how media visibility, the ad environment, and human interaction can be combined through the power of advanced machine learning technology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/soluzioni\/attention\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-31T16:56:20+00:00\" \/>\n<meta property=\"og:image\" 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