{"id":317854,"date":"2017-09-27T04:00:00","date_gmt":"2017-09-27T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/sublime-skinz-accordo-con-integral-ad-science-per-la-viewability\/"},"modified":"2017-09-27T04:00:00","modified_gmt":"2017-09-27T04:00:00","slug":"sublime-skinz-accordo-con-integral-ad-science-per-la-viewability","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/sublime-skinz-accordo-con-integral-ad-science-per-la-viewability\/","title":{"rendered":"Sublime Skinz, accordo con Integral Ad Science per la viewability"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><strong>Grazie all\u2019utilizzo delle tecnologie di misurazione, il 93,3% degli annunci desktop della societ\u00e0 specializzata in formati skin ha raggiunto gli standard definiti dal Media Rating Council. La struttura si \u00e8 posizionata alla diciannovesima posizione del Technology Fast 50 di Deloitte.<\/strong><\/p>\n<p>Sublime Skinz\u00a0annuncia oggi una partnership con\u00a0Integral Ad Science\u00a0(IAS) per migliorare la misurazione dei propri formati skin e ottimizzare le metriche di esposizione e viewability dei marchi.<\/p>\n<p>L\u2019accordo ha dimostrato, si legge nella nota,\u00a0che il 93,3% degli annunci desktop di Sublime Skinz raggiunge lo standard MRC per la viewability, superando altri formati alternativi. In media, rispetto agli\u00a0<a href=\"https:\/\/go.integralads.com\/uk-mqr-2017h1.html\" target=\"_blank\" rel=\"noopener\">attuali standard di IAS<\/a>, gli annunci in Regno Unito raggiungono il 48% di viewability, con alcuni formati che vedono tassi pi\u00f9 alti come il Billboard (61.8%) e lo Skyscraper (58.6%).<\/p>\n<p>La societ\u00e0 afferma inoltre di aver visto un miglioramento significativo della performance, con i propri formati desktop che vengono visualizzati per una durata prolungata \u2013 il 67,1% degli annunci desktop di Sublime Skinz viene visualizzato per 15 secondi o pi\u00f9. Una durata significativa se paragonata ad altri formati pubblicitari, che vedono diminuire i tassi di viewability per questa durata, inclusi i formati Leaderboard (12.9%), Billboard (16.4%), e Skyscraper (22.8%).<\/p>\n<p><a href=\"https:\/\/www.programmatic-italia.com\/sublime-skinz-accordo-ias\/#5Cep3bxIlov8KsfZ.97\">Leggi l\u2019articolo completo su Programmatic Italia<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grazie all\u2019utilizzo delle tecnologie di misurazione, il 93,3% degli annunci desktop della societ\u00e0 specializzata in formati skin ha raggiunto gli standard definiti dal MRC<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-317854","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sublime Skinz, accordo con Integral Ad Science per la viewability - 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