{"id":317857,"date":"2017-09-01T04:00:00","date_gmt":"2017-09-01T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/su-mopub-arrivano-le-misurazioni-della-viewability\/"},"modified":"2017-09-01T04:00:00","modified_gmt":"2017-09-01T04:00:00","slug":"su-mopub-arrivano-le-misurazioni-della-viewability","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/su-mopub-arrivano-le-misurazioni-della-viewability\/","title":{"rendered":"Su MoPub arrivano le misurazioni della viewability"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><strong>L\u2019ad exchange di Twitter ha lanciato un nuovo Software Development Kit arricchito di un supporto per la verifica della visibilit\u00e0, fornito da Integral Ad Science (IAS) e Moat.<\/strong><\/p>\n<p>Nel nuovo SDK di\u00a0MoPub\u00a0ci saranno anche le\u00a0misurazioni sulla viewability.<\/p>\n<p>L\u2019ad exchange di Twitter ha lanciato un nuovo Software Development Kit arricchito di un\u00a0supporto per la viewability fornito dalle societ\u00e0 specializzate in misurazione Integral Ad Science (IAS) e Moat. Gli editori che adotteranno questa nuova versione dell\u2019SDK potranno offrire agli inserzionisti inventory in-app di cui si potr\u00e0 identificare il tasso di viewability, oltre ad altre metriche fornite dai due partner.<\/p>\n<p><a href=\"https:\/\/www.programmatic-italia.com\/su-mopub-arrivano-misurazioni-viewability\/#c8dcMv1qikYuZLhr.97\">Leggi l\u2019articolo completo su Programmatic Italia<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019ad exchange di Twitter ha lanciato un nuovo SDK arricchito di un supporto per la verifica della visibilit\u00e0, fornito da Integral Ad Science.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-317857","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Su MoPub arrivano le misurazioni della viewability - 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