{"id":317859,"date":"2017-06-27T04:00:00","date_gmt":"2017-06-27T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/brightcove-ias-partner-tackle-viewability-measurement\/"},"modified":"2017-06-27T04:00:00","modified_gmt":"2017-06-27T04:00:00","slug":"brightcove-ias-partner-tackle-viewability-measurement","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/brightcove-ias-partner-tackle-viewability-measurement\/","title":{"rendered":"IT | Programmatic Italia: Blockchain: IAS, IBM e altri operatori insieme in un nuovo consorzio per la pubblicit\u00e0 digitale"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<p dir=\"ltr\"><strong>Si chiama AdLedger ed \u00e8 volto all\u2019utilizzo della tecnologia per lo scambio di dati tra compratori e venditori di spazi adv. Nasce a una settimana dal lancio di un analogo progetto per la tv.<\/strong><\/p>\n<div class=\"col big\">\n<p>C\u2019\u00e8 una nuova parola di cui si parla nel mercato programmatico, e quella parola \u00e8 \u201cBlockchain\u201c. Si tratta di una sorta di sistema peer-to-peer che consente lo scambio e la distribuzione sicura di quasiasi genere di dati, come avviene con i Bitcoin di cui \u00e8 alla base.<\/p>\n<p>Poco tempo fa, la tecnologia \u00e8 entrata nel mercato adv, quando Comcast Cable, attraverso la sua divisione tecnologica Comcast Advanced Advertising, ha annunciato lo sviluppo della \u201cBlockchain Insights Platform\u201d, uno strumento che, utilizzando la tecnologia Blockchain, consentir\u00e0 a vari broadcaster (tra cui l\u2019italiana Mediaset) di mettere i propri dati a disposizione del mercato pubblicitario attraverso una piattaforma condivisa, senza perderne la propriet\u00e0 e nel rispetto della privacy (<a href=\"https:\/\/www.programmatic-italia.com\/comcast-mediaset-blockchain\/#YFSDOORiHRoSJTS1.97\" target=\"_blank\" rel=\"noopener\"><em>leggi qui la notizia<\/em><\/a>).<\/p>\n<\/div>\n<p dir=\"ltr\"><a href=\"https:\/\/www.programmatic-italia.com\/blockchain-ias-ibm-altri-operatori-insieme-nuovo-consorzio\/#8WvQBtlKBpzTtwml.97\">Leggi l\u2019articolo completo su Programmatic Italia<\/a><\/p>\n<p><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si chiama AdLedger ed \u00e8 volto all\u2019utilizzo della tecnologia blockchain per lo scambio di dati tra compratori e venditori di spazi adv.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-317859","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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