{"id":317864,"date":"2017-05-27T04:00:00","date_gmt":"2017-05-27T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/programmatic-italia-il-dibattito-sulla-trasparenza-ha-aperto-una-porta-nei-walled-garden\/"},"modified":"2024-10-26T13:29:15","modified_gmt":"2024-10-26T13:29:15","slug":"programmatic-italia-il-dibattito-sulla-trasparenza-ha-aperto-una-porta-nei-walled-garden","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/programmatic-italia-il-dibattito-sulla-trasparenza-ha-aperto-una-porta-nei-walled-garden\/","title":{"rendered":"IT | Programmatic Italia: Il dibattito sulla trasparenza ha aperto una porta nei walled garden"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><strong>Il senior product director della societ\u00e0 ci spiega come usare al meglio il Programmatic senza rinunciare a trasparenza e sicurezza, e ci offre il suo punto di vista sull\u2019apertura dei walled garden a misurazioni terze.<\/strong><\/span><\/span><\/span><\/span><\/p>\n<p>In un contesto in cui le frodi pubblicitarie e le fake news sono delle sfide reali per il mercato digitale, come si pu\u00f2 riuscire ad usare al meglio il Programmatic, ed a fare acquisti automatizzati sicuri? Lo abbiamo chiesto a\u00a0Mike Kim, senior product director di Integral Ad Science, intervistato a margine del\u00a0Programmatic Day.<\/p>\n<p>\u00ab\u00c8 necessario verificare le impression, e rimuovere manualmente quei publisher e posizionamenti da cui arrivano maggiori rischi\u00bb, ci ha spiegato il manager, raccontandoci come IAS mette a disposizione dei\u00a0modelli di machine learning capaci di targettizzare le campagne in maniera sicura, in modo da evitare frodi e avere la certezza di acquistare traffico umano in contesti brand safe.<\/p>\n<p>Leggi l\u2019articolo completo su Programmatic Italia<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS mette a disposizione dei modelli di machine learning capaci di targettizzare le campagne in maniera sicura, in modo da evitare frodi e avere la certezza di acquistare traffico umano in contesti brand safe.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-317864","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IT | Programmatic Italia: Il dibattito sulla trasparenza ha aperto una porta nei walled garden - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/news\/programmatic-italia-il-dibattito-sulla-trasparenza-ha-aperto-una-porta-nei-walled-garden\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IT | Programmatic Italia: Il dibattito sulla trasparenza ha aperto una porta nei walled garden\" \/>\n<meta property=\"og:description\" content=\"IAS mette a disposizione dei modelli di machine learning capaci di targettizzare le campagne in maniera sicura, in modo da evitare frodi e avere la certezza di acquistare traffico umano in contesti brand safe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/news\/programmatic-italia-il-dibattito-sulla-trasparenza-ha-aperto-una-porta-nei-walled-garden\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-26T13:29:15+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/programmatic-italia-il-dibattito-sulla-trasparenza-ha-aperto-una-porta-nei-walled-garden\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/programmatic-italia-il-dibattito-sulla-trasparenza-ha-aperto-una-porta-nei-walled-garden\\\/\",\"name\":\"IT | Programmatic Italia: Il dibattito sulla trasparenza ha aperto una porta nei walled garden - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"datePublished\":\"2017-05-27T04:00:00+00:00\",\"dateModified\":\"2024-10-26T13:29:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/programmatic-italia-il-dibattito-sulla-trasparenza-ha-aperto-una-porta-nei-walled-garden\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/programmatic-italia-il-dibattito-sulla-trasparenza-ha-aperto-una-porta-nei-walled-garden\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/programmatic-italia-il-dibattito-sulla-trasparenza-ha-aperto-una-porta-nei-walled-garden\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IT | Programmatic Italia: Il dibattito sulla trasparenza ha aperto una porta nei walled garden\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IT | Programmatic Italia: Il dibattito sulla trasparenza ha aperto una porta nei walled garden - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/it\/news\/programmatic-italia-il-dibattito-sulla-trasparenza-ha-aperto-una-porta-nei-walled-garden\/","og_locale":"it_IT","og_type":"article","og_title":"IT | Programmatic Italia: Il dibattito sulla trasparenza ha aperto una porta nei walled garden","og_description":"IAS mette a disposizione dei modelli di machine learning capaci di targettizzare le campagne in maniera sicura, in modo da evitare frodi e avere la certezza di acquistare traffico umano in contesti brand safe.","og_url":"https:\/\/integralads.com\/it\/news\/programmatic-italia-il-dibattito-sulla-trasparenza-ha-aperto-una-porta-nei-walled-garden\/","og_site_name":"Integral Ad Science","article_modified_time":"2024-10-26T13:29:15+00:00","twitter_card":"summary_large_image","twitter_site":"@integralads","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/integralads.com\/it\/news\/programmatic-italia-il-dibattito-sulla-trasparenza-ha-aperto-una-porta-nei-walled-garden\/","url":"https:\/\/integralads.com\/it\/news\/programmatic-italia-il-dibattito-sulla-trasparenza-ha-aperto-una-porta-nei-walled-garden\/","name":"IT | Programmatic Italia: Il dibattito sulla trasparenza ha aperto una porta nei walled garden - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"datePublished":"2017-05-27T04:00:00+00:00","dateModified":"2024-10-26T13:29:15+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/it\/news\/programmatic-italia-il-dibattito-sulla-trasparenza-ha-aperto-una-porta-nei-walled-garden\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/it\/news\/programmatic-italia-il-dibattito-sulla-trasparenza-ha-aperto-una-porta-nei-walled-garden\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/it\/news\/programmatic-italia-il-dibattito-sulla-trasparenza-ha-aperto-una-porta-nei-walled-garden\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/it\/"},{"@type":"ListItem","position":2,"name":"IT | Programmatic Italia: Il dibattito sulla trasparenza ha aperto una porta nei walled garden"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio\/317864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio\/317864\/revisions"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media?parent=317864"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio-types?post=317864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}