{"id":317866,"date":"2017-04-12T04:00:00","date_gmt":"2017-04-12T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/engage-il-programmatic-adv-raccontato-dai-suoi-protagonisti\/"},"modified":"2024-10-26T13:29:00","modified_gmt":"2024-10-26T13:29:00","slug":"engage-il-programmatic-adv-raccontato-dai-suoi-protagonisti","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/engage-il-programmatic-adv-raccontato-dai-suoi-protagonisti\/","title":{"rendered":"IT | Engage: Il Programmatic adv raccontato dai suoi protagonisti"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Gli interventi degli attori del Programmatic advertising sul palco del Programmatic Day 2017, l\u2019evento organizzato da Engage e Programmatic Italia.<\/span><\/span><\/span><\/span><\/p>\n<p>Sono stati alcuni tra i pi\u00f9 importanti player del mercato del Programmatic advertising i protagonisti degli interventi del\u00a0Programmatic Day, l\u2019evento organizzato da\u00a0<a href=\"http:\/\/www.programmatic-day.it\/\" target=\"_blank\" rel=\"noopener\">Engage e Programmatic Italia al Cinema Orfeo di Milano.<\/a><\/p>\n<p>Dopo la\u00a0presentazione\u00a0dei dati pi\u00f9 aggiornati sull\u2019andamento e i trend del settore,\u00a0Oliver Kanders, director Market Building di\u00a0zeotap, si \u00e8 soffermato sull\u2019attuale stato dell\u2019arte del mercato pubblicitario, su quella che Kanders ha definito \u00abla rivoluzione del digital e dei dati. \u00abOggi nel mondo in media ogni persona passa 103 minuti davanti al pc, 147 davanti alla tv e ben 195 minuti davanti ad uno schermo mobile. Non sorprende dunque che il 92% della crescita del mercato pubblicitario sar\u00e0 garantita dal mobile\u00bb. Sul fronte dei dati, invece, la mole di informazioni che il mercato ha e avr\u00e0 sempre di pi\u00f9 a disposizione \u00e8 \u00abimpressionante.\u00a0Dobbiamo essere dunque consapevoli che stiamo passando dall\u2019era del media buying all\u2019et\u00e0 dell\u2019audience buying\u00bb. Come dimostra il fatto che negli Stati Uniti e in Gran Bretagna il Programmatic vale gi\u00e0 oggi rispettivamente Il 73% e il 70% del digital advertising.<\/p>\n<p>Leggi l\u2019articolo completo su Engage.it<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gli interventi degli attori del Programmatic advertising sul palco del Programmatic Day 2017, l\u2019evento organizzato da Engage e Programmatic Italia.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-317866","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IT | Engage: Il Programmatic adv raccontato dai suoi protagonisti - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/news\/engage-il-programmatic-adv-raccontato-dai-suoi-protagonisti\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IT | Engage: Il Programmatic adv raccontato dai suoi protagonisti\" \/>\n<meta property=\"og:description\" content=\"Gli interventi degli attori del Programmatic advertising sul palco del Programmatic Day 2017, l\u2019evento organizzato da Engage e Programmatic Italia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/news\/engage-il-programmatic-adv-raccontato-dai-suoi-protagonisti\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-26T13:29:00+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/it\/news\/engage-il-programmatic-adv-raccontato-dai-suoi-protagonisti\/\",\"url\":\"https:\/\/integralads.com\/it\/news\/engage-il-programmatic-adv-raccontato-dai-suoi-protagonisti\/\",\"name\":\"IT | Engage: Il Programmatic adv raccontato dai suoi protagonisti - 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