{"id":317867,"date":"2017-04-12T04:00:00","date_gmt":"2017-04-12T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-tra-partner-di-youtube-per-la-brand-safety\/"},"modified":"2024-11-12T16:17:02","modified_gmt":"2024-11-12T16:17:02","slug":"integral-ad-science-tra-partner-di-youtube-per-la-brand-safety","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/integral-ad-science-tra-partner-di-youtube-per-la-brand-safety\/","title":{"rendered":"Integral Ad Science tra i partner di YouTube per la brand safety"},"content":{"rendered":"<div class=\"col title-article\">\n<div class=\"stripe border\">\n<p><strong>L\u2019iniziativa consentir\u00e0 agli inserzionisti di accedere alle metriche di reportistica sulla sicurezza del marchio online, offrendo garanzie indipendenti sulla collocazione degli annunci sulla piattaforma video.<\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"col big\">\n<p>Integral Ad Science\u00a0(IAS) ha avviato una collaborazione con\u00a0Google\u00a0per offrire servizi di reportistica sulla brand safety su\u00a0YouTube. Negli ultimi anni, il tema della salvaguardia online del marchio\u00a0ha\u00a0acquisito un\u2019elevata\u00a0criticit\u00e0 tra gli inserzionisti, per questo\u00a0Big G e IAS\u00a0hanno deciso di\u00a0unire gli sforzi\u00a0per offrire una maggiore visibilit\u00e0 agli annunci visualizzati sulla piattaforma video nel pieno rispetto dei requisiti di sicurezza\u00a0delle singole aziende.<\/p>\n<p><strong>Questa iniziativa consentir\u00e0 agli inserzionisti di accedere alle metriche di reportistica sulla brand safety<\/strong>,\u00a0<strong>offrendo garanzie indipendenti riguardo a dove i loro annunci appaiono su YouTube<\/strong>.<\/p>\n<p>\u201cIl documento, intitolato\u00a0<a href=\"https:\/\/integralads.com\/insider\/h2-2016-media-quality-report\/\" target=\"_blank\" rel=\"noopener\">H2 2016 Media Quality Report<\/a>, ha evidenziato che il brand risk continua a rappresentare un\u2019area di elevata criticit\u00e0 per gli inserzionisti, in particolare per quanto riguarda i contenuti di carattere politico, controversi o offensivi\u201d, ha affermato\u00a0Scott Knoll, Ceo di Integral Ad Science, \u201cIl brand di un\u2019azienda \u00e8 la sua reputazione, pertanto Google sta adottando le misure pi\u00f9 opportune per affrontare questo problema molto sentito nel settore. Collaborando con terze parti indipendenti come IAS, gli inserzionisti possono disporre di maggiori garanzie e di informazioni pi\u00f9 approfondite su dove vengono visualizzati i loro annunci\u201d.<\/p>\n<p><a href=\"https:\/\/www.programmatic-italia.com\/integral-ad-science-brand-safety-youtube\/#tHvtCh2xR8jgyCvP.97\">Leggi l\u2019articolo completo su Programmatic Italia<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science (IAS) ha avviato una collaborazione con Google per offrire servizi di reportistica sulla brand safety su YouTube.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-317867","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Integral Ad Science tra i partner di YouTube per la brand safety - 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