{"id":317868,"date":"2017-04-11T04:00:00","date_gmt":"2017-04-11T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/sublime-skinz-achieves-93-3-viewability-average-desktop-ad-formats\/"},"modified":"2017-04-11T04:00:00","modified_gmt":"2017-04-11T04:00:00","slug":"sublime-skinz-achieves-93-3-viewability-average-desktop-ad-formats","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/sublime-skinz-achieves-93-3-viewability-average-desktop-ad-formats\/","title":{"rendered":"IT | Pubblicita Italia: INTEGRAL AD SCIENCE, BRAND SAFETY PER UNA BUONA REPUTAZIONE DEL MARCHIO"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><strong>Intervista al Director Italia Integral Ad Science Elisa Lupo<\/strong><\/p>\n<p>Quando si vuole spiegare il concetto di brand safety, si usano solitamente esempi su come una campagna display possa andare storta. Il classico esempio riguarda la pubblicit\u00e0 di un marchio per famiglie che compare su un sito web con contenuti per adulti, oppure la pubblicit\u00e0 di una compagnia aerea visualizzata accanto alla notizia di un incidente di volo.<\/p>\n<p>Un posizionamento cos\u00ec superficiale pu\u00f2 trasformarsi in un incubo nelle relazioni pubbliche e, in sostanza, danneggiare la reputazione del marchio. Un sistema di brand safety previene proprio questo tipo di inconvenienti. Gli esempi riportati sono chiari e facili da capire, ma potrebbero far sembrare il concetto di brand safety pi\u00f9 semplice di quanto sia. Ne abbiamo parlato con\u00a0Elisa Lupo, Director Italia di Integral Ad Science, che nel descrivere il concetto di brand safety ha sfatato alcuni miti a riguardo.<\/p>\n<p><a href=\"http:\/\/www.pubblicitaitalia.it\/2017041171497\/digital\/integral-ad-science-brand-safety-per-una-buona-reputazione-del-marchio\">Leggi l\u2019articolo completo su Pubblicit\u00e0 Italia<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intervista a Elisa Lupo, Amministratore Delegato Italia di Integral Ad Science.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-317868","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IT | Pubblicita Italia: INTEGRAL AD SCIENCE, BRAND SAFETY PER UNA BUONA REPUTAZIONE DEL MARCHIO - 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