{"id":317869,"date":"2017-02-06T05:00:00","date_gmt":"2017-02-06T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/programmatic-italia-rubicon-project-e-ias-insieme-per-misurare-la-viewability-della-pubblicita-video-e-display\/"},"modified":"2017-02-06T05:00:00","modified_gmt":"2017-02-06T05:00:00","slug":"programmatic-italia-rubicon-project-e-ias-insieme-per-misurare-la-viewability-della-pubblicita-video-e-display","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/programmatic-italia-rubicon-project-e-ias-insieme-per-misurare-la-viewability-della-pubblicita-video-e-display\/","title":{"rendered":"IT | Programmatic Italia: Rubicon Project e IAS insieme per misurare la viewability della pubblicit\u00e0 Video e Display"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><strong>Grazie a un nuovo accordo tra i due operatori, gli inserzionisti potranno avere dei punteggi indipendenti sulla visibilit\u00e0 dei posizionamenti pubblicitari. I dati saranno forniti sul singolo formato, all\u2019interno delle aste.<\/strong><\/p>\n<div class=\"col big\">\n<p>Rubicon Project e Integral Ad Science\u00a0hanno annunciato un nuovo accordo, grazie al quale le aziende potranno\u00a0avere dei punteggi indipendenti sulla viewability dei posizionamenti video e display. I dati saranno forniti sul singolo formato pubblicitario, all\u2019interno dei processi di asta.<\/p>\n<p><a href=\"https:\/\/www.programmatic-italia.com\/rubicon-project-integral-ad-science-viewability\/#APs3ARWSTWAXH4Iu.97\">Leggi l\u2019articolo completo su Programmatic Italia<\/a><\/p>\n<\/div>\n<p><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grazie a un nuovo accordo tra Rubicon Project e IAS, gli inserzionisti potranno avere dei punteggi indipendenti sulla visibilit\u00e0 dei posizionamenti pubblicitari.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-317869","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IT | Programmatic Italia: Rubicon Project e IAS insieme per misurare la viewability della pubblicit\u00e0 Video e Display - 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