{"id":317870,"date":"2016-12-31T05:00:00","date_gmt":"2016-12-31T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/inside-marketing-programmatic-advertising-alcuni-trend-per-il-2017\/"},"modified":"2016-12-31T05:00:00","modified_gmt":"2016-12-31T05:00:00","slug":"inside-marketing-programmatic-advertising-alcuni-trend-per-il-2017","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/inside-marketing-programmatic-advertising-alcuni-trend-per-il-2017\/","title":{"rendered":"IT | Inside Marketing: Programmatic advertising: alcuni trend per il 2017"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><strong>Se si guarda al mercato della pubblicit\u00e0 digitale, il settore pi\u00f9 florido \u00e8 quello della programmatic advertising: quali le nuove tendenze?<\/strong><\/p>\n<div class=\"art_content CSX\">\n<p>I\u00a0trend\u00a0per il\u00a02017\u00a0in fatto di marketing sembrano chiari: attenzione alla customer care, spazio alle nuove professioni digitali, all\u2019IoT e ai chatbot. Cosa succeder\u00e0, per\u00f2, nel campo della\u00a0digital advertising?\u00a0Gi\u00e0 il 2016 \u00e8 stato caratterizzato, a guardarlo bene, dall\u2019investimento in native advertising. L\u2019obiettivo, soprattutto per i soggetti media e per chi opera nel campo dell\u2019editoria, \u00e8\u00a0rendere meno invasiva possibile l\u2019advertising, in modo da minimizzare il tasso di abbandono degli utenti e, pi\u00f9 in generale, aumentare il ritorno sugli investimenti in pubblicit\u00e0. A detta degli esperti, invece, il\u00a02017\u00a0avr\u00e0 come grande protagonista la\u00a0programmatic advertising\u00a0e una serie di issue a essa collegate.<\/p>\n<p><a href=\"https:\/\/www.insidemarketing.it\/programmatic-advertising-trend-2017\/\">Leggi l\u2019articolo completo su Inside Marketing<\/a><\/p>\n<\/div>\n<p><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il mercato, anche nel suo segmento italiano, per\u00f2 sembra ora pronto ad adottare viewability e impression come metriche principali, almeno a sentire la direzione italiana di Integral Ad Science.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-317870","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IT | Inside Marketing: Programmatic advertising: alcuni trend per il 2017 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/news\/inside-marketing-programmatic-advertising-alcuni-trend-per-il-2017\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IT | Inside Marketing: Programmatic advertising: alcuni trend per il 2017\" \/>\n<meta property=\"og:description\" content=\"Il mercato, anche nel suo segmento italiano, per\u00f2 sembra ora pronto ad adottare viewability e impression come metriche principali, almeno a sentire la direzione italiana di Integral Ad Science.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/news\/inside-marketing-programmatic-advertising-alcuni-trend-per-il-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/inside-marketing-programmatic-advertising-alcuni-trend-per-il-2017\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/inside-marketing-programmatic-advertising-alcuni-trend-per-il-2017\\\/\",\"name\":\"IT | Inside Marketing: Programmatic advertising: alcuni trend per il 2017 - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"datePublished\":\"2016-12-31T05:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/inside-marketing-programmatic-advertising-alcuni-trend-per-il-2017\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/inside-marketing-programmatic-advertising-alcuni-trend-per-il-2017\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/inside-marketing-programmatic-advertising-alcuni-trend-per-il-2017\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IT | Inside Marketing: Programmatic advertising: alcuni trend per il 2017\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IT | Inside Marketing: Programmatic advertising: alcuni trend per il 2017 - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/it\/news\/inside-marketing-programmatic-advertising-alcuni-trend-per-il-2017\/","og_locale":"it_IT","og_type":"article","og_title":"IT | Inside Marketing: Programmatic advertising: alcuni trend per il 2017","og_description":"Il mercato, anche nel suo segmento italiano, per\u00f2 sembra ora pronto ad adottare viewability e impression come metriche principali, almeno a sentire la direzione italiana di Integral Ad Science.","og_url":"https:\/\/integralads.com\/it\/news\/inside-marketing-programmatic-advertising-alcuni-trend-per-il-2017\/","og_site_name":"Integral Ad Science","twitter_card":"summary_large_image","twitter_site":"@integralads","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/integralads.com\/it\/news\/inside-marketing-programmatic-advertising-alcuni-trend-per-il-2017\/","url":"https:\/\/integralads.com\/it\/news\/inside-marketing-programmatic-advertising-alcuni-trend-per-il-2017\/","name":"IT | Inside Marketing: Programmatic advertising: alcuni trend per il 2017 - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"datePublished":"2016-12-31T05:00:00+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/it\/news\/inside-marketing-programmatic-advertising-alcuni-trend-per-il-2017\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/it\/news\/inside-marketing-programmatic-advertising-alcuni-trend-per-il-2017\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/it\/news\/inside-marketing-programmatic-advertising-alcuni-trend-per-il-2017\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/it\/"},{"@type":"ListItem","position":2,"name":"IT | Inside Marketing: Programmatic advertising: alcuni trend per il 2017"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio\/317870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio\/317870\/revisions"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media?parent=317870"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio-types?post=317870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}