{"id":317871,"date":"2016-12-12T05:00:00","date_gmt":"2016-12-12T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/misurazione-delle-inventory-mobile-integral-ad-science-lancia-un-tool-open-source\/"},"modified":"2016-12-12T05:00:00","modified_gmt":"2016-12-12T05:00:00","slug":"misurazione-delle-inventory-mobile-integral-ad-science-lancia-un-tool-open-source","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/misurazione-delle-inventory-mobile-integral-ad-science-lancia-un-tool-open-source\/","title":{"rendered":"Misurazione delle inventory mobile: Integral Ad Science lancia un tool open-source"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">La societ\u00e0 punta sulla trasparenza con un nuovo software development kit, creato per editori e sviluppatori di app in collaborazione con altri grandi nomi dell\u2019ad-tech. Il lancio all\u2019inizio dell\u2019anno prossimo.<\/p>\n<p>Integral Ad Science\u00a0annuncia il lancio un\u00a0software development kit open-source per la misurazione della qualit\u00e0 delle\u00a0inventory\u00a0mobile. Il tool consentir\u00e0 agli editori di misurare la qualit\u00e0 dei loro spazi mobile in un ambiente unico, senza cio\u00e8 dover integrare i risultati provenienti da vari partner.<\/p>\n<p>Al SDK di\u00a0Integral Ad Science\u00a0hanno collaborato nomi come, tra gli altri,\u00a0Google, InMobi,\u00a0MoPub, OpenX, The Trade Desk, Lenovo e il Media Rating Councilamericano, con l\u2019obiettivo di portare pi\u00f9 trasparenza e cooperazione tra editori, aziende e agenzie sulla misurazione della viewability mobile.<\/p>\n<p>\u00abLe industry pubblicitaria e di marketing hanno dovuto affrontare numerose sfide a causa non solo della frammentazione di media e device, ma anche della\u00a0mancanza di uno standard tra le infrastrutture\u00bb, ha commentato Scott Knoll, ceo di IAS.<\/p>\n<p>Integral Ad Science ha deciso di optare per un approccio open source per rendere il sistema pi\u00f9 efficiente da implementare e integrare da parte di publisher e sviluppatori.<\/p>\n<p>Attualmente il tool \u00e8 a disposizione di un selezionato numero di partner, ma l\u2019obiettivo \u00e8 quello di un\u00a0lancio completo all\u2019inizio del prossimo anno.<\/p>\n<p><a href=\"https:\/\/www.programmatic-italia.com\/integral-ad-science-sdk-inventory-mobile\/#M1kUkyLWGw3bQAIW.97\">Leggi l\u2019articolo completo su Programmatic Italia<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La societ\u00e0 punta sulla trasparenza con un nuovo software development kit, creato per editori e sviluppatori di app in collaborazione con altri grandi nomi dell\u2019ad-tech.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[571,573],"class_list":["post-317871","portfolio","type-portfolio","status-publish","hentry","portfolio-types-notizia","portfolio-types-rassegna-stampa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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