{"id":317875,"date":"2018-01-25T05:00:00","date_gmt":"2018-01-25T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/it-affaritaliani-it-system-24-qualita-certificata-ias\/"},"modified":"2018-01-25T05:00:00","modified_gmt":"2018-01-25T05:00:00","slug":"it-affaritaliani-it-system-24-qualita-certificata-ias","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/it-affaritaliani-it-system-24-qualita-certificata-ias\/","title":{"rendered":"IT | Affaritaliani.it: SYSTEM 24, qualit\u00e0 certificata da IAS"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><strong>Colombo, DG Commerciale Gruppo 24 ORE: \u201cUna chiara scelta editoriale e commerciale, di rispetto per gli utenti e di creazione di valore per i clienti\u201d.<\/strong><\/p>\n<p>Da febbraio 2018 System24, la concessionaria di pubblicit\u00e0 del Gruppo 24 Ore, si doter\u00e0 di una nuova politica commerciale digitale all\u2019insegna della qualit\u00e0, con l\u2019obiettivo di creare valore per gli inserzionisti nel rispetto degli utenti e lo fa interpretando ed anticipando limitazioni e tendenze del mercato.<\/p>\n<p>Nell\u2019ultimo anno, infatti, insieme al contrasto delle fake news \u00e8 aumentata l\u2019attenzione delle aziende per la \u00abbrand safety\u00bb, ovvero all\u2019esposizione del proprio marchio su siti con contenuti inappropriati o di notizie false, e per la verifica dell\u2019effettiva visualizzazione della pubblicit\u00e0 e diverse associazioni come UPA in collaborazione anche con Fedoweb e Fcp AssoInternet hanno pubblicato manuali sulla trasparenza relativa alla filiera tecnologica, alla gestione dei dati e ad un pi\u00f9 consapevole utilizzo di internet dal punto di vista pubblicitario.<\/p>\n<p>In questo contesto System24 ha deciso di rispondere alle nuove esigenze del mercato gestendo al meglio i Kpi\u2019s qualitativi dei propri siti: Brand Safety, Viewability, Adfraud e affollamento in pagina. Certificati grazie alla tecnologia di ad verification delle campagne e dell\u2019inventory da parte di IAS (Integral Ad Science) \u2013 partner con il pi\u00f9 alto numero di certificazioni del Media Rating Council.<\/p>\n<p>Leggi l\u2019articolo completo su <a href=\"http:\/\/www.affaritaliani.it\/mediatech\/il-sole-24-ore-system-24-qualita-certificata-da-ias-521246.html?refresh_ce\">Affaritaliani.it<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>System24 ha deciso di rispondere alle nuove esigenze del mercato gestendo al meglio i Kpi\u2019s qualitativi dei propri siti: Brand Safety, Viewability, Adfraud e affollamento in pagina. Certificati grazie alla tecnologia di ad verification delle campagne e dell\u2019inventory da parte di IAS (Integral Ad Science) \u2013 partner con il pi\u00f9 alto numero di certificazioni del Media Rating Council.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-317875","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IT | Affaritaliani.it: SYSTEM 24, qualit\u00e0 certificata da IAS - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/news\/it-affaritaliani-it-system-24-qualita-certificata-ias\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IT | Affaritaliani.it: SYSTEM 24, qualit\u00e0 certificata da IAS\" \/>\n<meta property=\"og:description\" content=\"System24 ha deciso di rispondere alle nuove esigenze del mercato gestendo al meglio i Kpi\u2019s qualitativi dei propri siti: Brand Safety, Viewability, Adfraud e affollamento in pagina. 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