{"id":317887,"date":"2018-06-12T04:00:00","date_gmt":"2018-06-12T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/it-engage-iab-italia-sceglie-integral-ad-science-certificare-la-qualita-dellaudience-online\/"},"modified":"2024-10-26T09:38:12","modified_gmt":"2024-10-26T09:38:12","slug":"it-engage-iab-italia-sceglie-integral-ad-science-certificare-la-qualita-dellaudience-online","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/it-engage-iab-italia-sceglie-integral-ad-science-certificare-la-qualita-dellaudience-online\/","title":{"rendered":"IT | Engage: IAB Italia sceglie Integral Ad Science per certificare la qualit\u00e0 dell\u2019audience online"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Si \u00e8 chiuso il beauty contest avviato da IAB Italia per la scelte delle societ\u00e0 a cui affidare la certificazione della qualit\u00e0 dei bacini pubblicitari. \u201cTutti e tre i candidati, ComScore, Integral AdScience e Meetrics, sono stati validati da IAB Italia\u201d, annuncia l\u2019associazione in una nota.<\/span><\/span><\/span><\/span><\/p>\n<p>\u201cLa decisione \u00e8 frutto di un\u2019attenta analisi condotta in questi mesi, coadiuvati anche da EY, atta a verificare la capacit\u00e0 dei fornitori di possedere e mettere a nostra disposizione le specifiche necessarie per l\u2019implementazione di un progetto cos\u00ec ambizioso, ma quanto mai impellente, come la certificazione della qualit\u00e0 della pubblicit\u00e0 digitale dell\u2019editoria italiana\u201d, commenta Carlo Noseda, presidente di IAB Italia. \u201cPur con le differenze che le contraddistinguono, ognuna di queste aziende pu\u00f2 contare su una pluralit\u00e0 di comprovate competenze, capacit\u00e0 di fornire benchmark aggiornabili con frequenza e un\u2019approfondita conoscenza del mercato italiano, accanto a quello internazionale\u201d.<\/p>\n<p>Dopo la selezione dei partner tecnici, il progetto ora entra nel vivo attraverso la definizione delle modalit\u00e0 di misurazione dei seguenti KPI: Viewability, Brand Safety, Ad Fraud, Cluttering e Rispetto dei principi Lean.<\/p>\n<p>Leggi l\u2019articolo completo su Engage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si \u00e8 chiuso il beauty contest avviato da IAB Italia per la scelte delle societ\u00e0 a cui affidare la certificazione della qualit\u00e0 dei bacini pubblicitari. \u201cTutti e tre i candidati, ComScore, Integral AdScience e Meetrics, sono stati validati da IAB Italia\u201d, annuncia l\u2019associazione in una nota.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-317887","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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