{"id":317890,"date":"2018-11-13T05:00:00","date_gmt":"2018-11-13T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/it-engage-iab-forum-2018-dalla-viewability-al-time-view\/"},"modified":"2024-10-26T09:33:53","modified_gmt":"2024-10-26T09:33:53","slug":"it-engage-iab-forum-2018-dalla-viewability-al-time-view","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/it-engage-iab-forum-2018-dalla-viewability-al-time-view\/","title":{"rendered":"IT | Engage: IAB Forum 2018, &#8220;Dalla viewability al time-in-view&#8221;"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><em>Nella nostra videointervista Elisa Lupo, Director Italy di Integral Ad Science, descrive la nuova metrica e rivela gli ultimi dati del Media Quality Report relativi al mercato italiano.<\/em><\/span><\/span><\/span><\/span><\/p>\n<p><iframe title=\"IAB Forum 2018, Lupo (IAS): &quot;La viewability evolve con il time-in-view&quot;\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/w9Xk4HdRLnQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>La viewability evolve in una nuova metrica pubblicitaria: il time-in-view. A farsi promotore di questo cambiamento \u00e8 Integral Ad Science, presente a IAB Forum 2018 con un workshop dedicato.<\/p>\n<p>La time-in-view, ha spiegato nella nostra videointervista Elisa Lupo, Director Italy della societ\u00e0 di misurazioni, sposta l\u2019attenzione dell\u2019inserzionista sul tempo di visibilit\u00e0 dell\u2019impression, con tutto ci\u00f2 che ne consegue in termine di ottimizzazione delle campagne.<\/p>\n<p>Lupo ha inoltre rivelato i risultati relativi al mercato italiano dell\u2019ultimo Media Quality Report di IAS, che registra un netto miglioramento dei livelli di viewability, brand safety e frodi nel nostro Paese.<\/p>\n<p>Leggi l&#8217;articolo su Engage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elisa Lupo, Director Italy di Integral Ad Science, descrive la nuova metrica e rivela gli ultimi dati del Media Quality Report relativi al mercato italiano.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-317890","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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