{"id":317891,"date":"2018-12-04T05:00:00","date_gmt":"2018-12-04T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/it-programmatic-italia-triboo-adotta-protocollo-r-r-certificare-la-propria-inventory\/"},"modified":"2018-12-04T05:00:00","modified_gmt":"2018-12-04T05:00:00","slug":"it-programmatic-italia-triboo-adotta-protocollo-r-r-certificare-la-propria-inventory","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/it-programmatic-italia-triboo-adotta-protocollo-r-r-certificare-la-propria-inventory\/","title":{"rendered":"IT | Programmatic Italia: Triboo adotta il protocollo R.O.A.R. per certificare la propria inventory"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><em>La societ\u00e0 ha ideato il Reactive Optimization Advertising Rules con l\u2019obiettivo di garantire impression \u201c Fraud Free\u201d, \u201cViewable only\u201d e \u201cSafety First\u201d anche in programmatico. Il protocollo basato sulla suite IAS<\/em><\/p>\n<p>Triboo adotta un protocollo per certificare la qualit\u00e0 della propria offerta di adv online. Il protocollo \u2013 denominato <strong>R.O.A.R.<\/strong>, acronimo di Reactive Optimization Advertising Rules \u2013 si basa sull\u2019intera suite <strong>Integral Ad Science (IAS)<\/strong> per la <strong>Brand Safety<\/strong>, <strong>Ad Fraud<\/strong> e la <strong>Viewability<\/strong> anche nel Programmatico.<\/p>\n<p>Triboo continua dunque a investire in innovazione tecnologica per migliorare e certificare la qualit\u00e0 della propria offerta di adv online a benefici dei propri clienti.<\/p>\n<p>Dopo essersi posizionato come primo publisher italiano ad aver avviato il processo di qualificazione con IAS nel 2017, la partnership si \u00e8 ora ulteriormente rafforzata abbracciando l\u2019intera suite che sar\u00e0 operativa gi\u00e0 a partire da dicembre 2018.<\/p>\n<p>L\u2019obiettivo \u00e8 garantire ai propri clienti impression \u201cFraud Free\u201d, \u201cViewable only\u201d e \u201cSafety First\u201d. Ci\u00f2 ha permesso di raggiungere importanti risultati in termini di expertise e competenza sui KPI attesi.<\/p>\n<p>Leggi l&#8217;articolo completo su <a href=\"https:\/\/www.programmatic-italia.com\/triboo-protocollo-roar\/#mFmaGYCBh9S74trp.97\" rel=\"noopener\" target=\"_blank\">Programmatic Italia<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Triboo ha ideato il Reactive Optimization Advertising Rules con l\u2019obiettivo di garantire impression \u201c Fraud Free\u201d, \u201cViewable only\u201d e \u201cSafety First\u201d anche in programmatico. Il protocollo basato sulla suite IAS.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-317891","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IT | Programmatic Italia: Triboo adotta il protocollo R.O.A.R. per certificare la propria inventory - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/news\/it-programmatic-italia-triboo-adotta-protocollo-r-r-certificare-la-propria-inventory\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IT | Programmatic Italia: Triboo adotta il protocollo R.O.A.R. per certificare la propria inventory\" \/>\n<meta property=\"og:description\" content=\"Triboo ha ideato il Reactive Optimization Advertising Rules con l\u2019obiettivo di garantire impression \u201c Fraud Free\u201d, \u201cViewable only\u201d e \u201cSafety First\u201d anche in programmatico. 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