{"id":317893,"date":"2018-12-12T05:00:00","date_gmt":"2018-12-12T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/it-programmatic-italia-ias-nomina-ceo-lex-chief-revenue-officer-yahoo\/"},"modified":"2018-12-12T05:00:00","modified_gmt":"2018-12-12T05:00:00","slug":"it-programmatic-italia-ias-nomina-ceo-lex-chief-revenue-officer-yahoo","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/it-programmatic-italia-ias-nomina-ceo-lex-chief-revenue-officer-yahoo\/","title":{"rendered":"IT | Programmatic Italia: IAS nomina il nuovo CEO; \u00e8 l\u2019ex Chief Revenue Officer di Yahoo"},"content":{"rendered":"

Lisa Utzschneider, una lunga carriera nel digitale, punter\u00e0 all\u2019espansione della societ\u00e0 a livello globale e a spingere l\u2019innovazione in nuovi settori come il video OTT e l\u2019audio<\/em><\/p>\n

Integral Ad Science (IAS) ha nominato il suo nuovo Chief Executive Officer. Si tratta di Lisa Utzschneider, ex CRO di Yahoo uscita dalla societ\u00e0 dopo la sua acquisizione da parte di Verizon lo scorso anno.<\/p>\n

La manager sar\u00e0 alla guida della societ\u00e0 di misurazioni pubblicitarie a partire dal 7 gennaio 2019, prendendo il posto del Presidente e CEO Scott Knoll, passato dopo 8 anni a un ruolo di consulenza per l\u2019azienda.<\/p>\n

Prima di entrare in Yahoo nel 2014, la manager ha lavorato in Amazon per 6 anni, arrivando a ricoprire il ruolo di VP of global ad sales. Prima ancora, \u00e8 stata in forze per 10 anni in Microsoft, dove si \u00e8 occupata del coordinamento di attivit\u00e0 pubblicitarie a livello strategico e organizzativo.<\/p>\n

In IAS, Lisa Utzschneider punter\u00e0 soprattutto all\u2019espansione della societ\u00e0 in ulteriori mercati globali e a spingere l\u2019innovazione in nuovi settori come il video OTT e l\u2019audio.<\/p>\n

Leggi l’articolo su Programmatic Italia<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Integral Ad Science (IAS) ha nominato il suo nuovo Chief Executive Officer. Si tratta di Lisa Utzschneider, ex CRO di Yahoo uscita dalla societ\u00e0 dopo la sua acquisizione da parte di Verizon lo scorso anno.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[572,571],"class_list":["post-317893","portfolio","type-portfolio","status-publish","hentry","portfolio-types-copertura-mediatica","portfolio-types-notizia"],"acf":[],"yoast_head":"\nIT | Programmatic Italia: IAS nomina il nuovo CEO; \u00e8 l\u2019ex Chief Revenue Officer di Yahoo - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/news\/it-programmatic-italia-ias-nomina-ceo-lex-chief-revenue-officer-yahoo\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IT | Programmatic Italia: IAS nomina il nuovo CEO; \u00e8 l\u2019ex Chief Revenue Officer di Yahoo\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science (IAS) ha nominato il suo nuovo Chief Executive Officer. 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