{"id":317901,"date":"2019-04-11T04:00:00","date_gmt":"2019-04-11T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/programmatic-italia-programmatic-nuove-frontiere-dallaudio-allai-alla-creativita\/"},"modified":"2019-04-11T04:00:00","modified_gmt":"2019-04-11T04:00:00","slug":"programmatic-italia-programmatic-nuove-frontiere-dallaudio-allai-alla-creativita","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/programmatic-italia-programmatic-nuove-frontiere-dallaudio-allai-alla-creativita\/","title":{"rendered":"Programmatic Italia | Programmatic, nuove frontiere: dall\u2019audio all\u2019AI fino alla creativit\u00e0"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><em>Se video e mobile trainano la crescita attuale dell\u2019ad tech, il futuro guarda a nuovi spazi media. Se ne \u00e8 parlato al Programmatic Day 2019<\/em><\/p>\n<p><strong>La tavola rotonda con HyperTV, Viralize, Ogury, Italiaonline e IAS<\/strong><\/p>\n<p>Brand safety e contesti editoriali di qualit\u00e0 sono temi, quindi, molto cari alle aziende. Lo ha confermato <strong>Elisa Lupo, Director Italy di IAS<\/strong> \u2013 Integral Ad Science, nome di punta nel settore della certificazione \u201cindipendente\u201d della qualit\u00e0 della comunicazione. \u00abIl mercato chiede sempre di pi\u00f9 agli operatori del digital di combattere le frodi, di evitare ai propri brand e prodotti di finire all\u2019interno di contesti editoriali poco consoni. E di avere quindi <strong>informazioni sempre pi\u00f9 precise e puntuali sui livelli di Roi delle proprie pianificazioni marketing\u00bb<\/strong>. Sul fronte delle misurazioni, quello che sta avvenendo \u00ab\u00e8 il passaggio da una metrica basata sulle impression ad una fondata sul tempo di visualizzazione\u00bb.<\/p>\n<p>Leggi l&#8217;articolo completo su <a href=\"https:\/\/www.programmatic-italia.com\/programmatic-nuove-frontiere-audio-creativita\/#ZwlLkHvTiQX2yBil.97\" rel=\"noopener noreferrer\" target=\"_blank\">Programmatic Italia<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se video e mobile trainano la crescita attuale dell\u2019ad tech, il futuro guarda a nuovi spazi media. Se ne \u00e8 parlato al Programmatic Day 2019 La tavola rotonda con HyperTV, Viralize, Ogury, Italiaonline e IAS Brand safety e contesti editoriali&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-317901","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Programmatic Italia | Programmatic, nuove frontiere: dall\u2019audio all\u2019AI fino alla creativit\u00e0 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/news\/programmatic-italia-programmatic-nuove-frontiere-dallaudio-allai-alla-creativita\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programmatic Italia | Programmatic, nuove frontiere: dall\u2019audio all\u2019AI fino alla creativit\u00e0\" \/>\n<meta property=\"og:description\" content=\"Se video e mobile trainano la crescita attuale dell\u2019ad tech, il futuro guarda a nuovi spazi media. 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