{"id":317913,"date":"2019-08-20T04:00:00","date_gmt":"2019-08-20T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/google-integra-lopen-measurement-software-development-kit-nella-sua-offerta-app\/"},"modified":"2019-08-20T04:00:00","modified_gmt":"2019-08-20T04:00:00","slug":"google-integra-lopen-measurement-software-development-kit-nella-sua-offerta-app","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/google-integra-lopen-measurement-software-development-kit-nella-sua-offerta-app\/","title":{"rendered":"Google integra l&#8217;Open Measurement Software Development Kit nella sua offerta in-app"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><em>Pi\u00f9 dell&#8217;85% delle impression in-app, in formato display e video, di AdMob e Google Ad Manager ora consentono agli inserzionisti di misurare i livelli di viewability utilizzando IAS<\/em><\/p>\n<p>Gli inserzionisti possono ora verificare pi\u00f9 facilmente, e tramite il provider desiderato, il loro investimento in-app tramite Google grazie all&#8217;integrazione dell&#8217;Open Measurement Software Development Kit (OM SDK) di IAB Tech Lab.<\/p>\n<p>L&#8217;iniziativa Open Measurement, guidata da IAB Technology Laboratory e <a href=\"https:\/\/iabtechlab.com\/working-groups\/open-measurement-working-group\/\" rel=\"noopener noreferrer\" target=\"_blank\">Open Measurement Working Group<\/a>, mira a creare uno standard universale per gli sviluppatori di applicazioni per integrare e fornire dati di misurazione standardizzati per gli inserzionisti. Nel 2017, <a href=\"https:\/\/www.iab.com\/news\/iab-tech-lab-assume-governance-mobile-verification-open-source-sdk-initiative-initiated-ias-marking-first-acquisition-tech-lab-tool-repository\/\" rel=\"noopener noreferrer\" target=\"_blank\">IAS ha contribuito con il proprio SDK<\/a> brevettato, quello che poi sarebbe diventato l&#8217;OM SDK, aprendo cos\u00ec il futuro alla misurazione della viewability a scala.<\/p>\n<p>\u201cQuesta iniziativa ha davvero dimostrato ci\u00f2 che possiamo ottenere quando ci uniamo come industria per risolvere sfide complesse. Google \u00e8 uno dei maggiori fornitori di inventario in-app mobili al mondo e la sua integrazione con l&#8217;OM SDK aumenta in modo significativo le possibilit\u00e0 per gli inserzionisti che cercano una verifica indipendente e di terze parti&#8221;, commenta Joseph Ranzenbach, Direttore di Gestione Prodotti, IAS.<\/p>\n<p>Gli inserzionisti possono ora utilizzare tag di Open Measurement negli SDK di Google Mobile Ads (GMA) e Interactive Mobile Ads (IMA). Per gli annunci display, gli inserzionisti possono continuare a utilizzare gli stessi tag che stanno gi\u00e0 utilizzando, poich\u00e9 la soluzione IAS Single Tag include la copertura OM. Per i video, riceviamo il tag VAST originale dagli inserzionisti e restituiamo un URL wrapped in VAST per il traffico. Questo tag VAST \u00e8 compatibile con OMID e include anche la copertura per AVID.<\/p>\n<p>Contatta il tuo rappresentante IAS per informazioni su come implementare questa nuova integrazione.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gli inserzionisti possono ora verificare pi\u00f9 facilmente, e tramite il provider desiderato, il loro investimento in-app tramite Google grazie all&#8217;integrazione dell&#8217;Open Measurement Software Development Kit (OM SDK) di IAB Tech Lab.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-317913","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google integra l&#039;Open Measurement Software Development Kit nella sua offerta in-app - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/news\/google-integra-lopen-measurement-software-development-kit-nella-sua-offerta-app\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google integra l&#039;Open Measurement Software Development Kit nella sua offerta in-app\" \/>\n<meta property=\"og:description\" content=\"Gli inserzionisti possono ora verificare pi\u00f9 facilmente, e tramite il provider desiderato, il loro investimento in-app tramite Google grazie all&#039;integrazione dell&#039;Open Measurement Software Development Kit (OM SDK) di IAB Tech Lab.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/news\/google-integra-lopen-measurement-software-development-kit-nella-sua-offerta-app\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/google-integra-lopen-measurement-software-development-kit-nella-sua-offerta-app\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/google-integra-lopen-measurement-software-development-kit-nella-sua-offerta-app\\\/\",\"name\":\"Google integra l'Open Measurement Software Development Kit nella sua offerta in-app - 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