{"id":317915,"date":"2019-11-20T05:00:00","date_gmt":"2019-11-20T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-acquisisce-admantx\/"},"modified":"2019-11-20T05:00:00","modified_gmt":"2019-11-20T05:00:00","slug":"integral-ad-science-acquisisce-admantx","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/integral-ad-science-acquisisce-admantx\/","title":{"rendered":"Integral Ad Science acquisisce ADmantX"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Integral Ad Science (IAS), leader mondiale nella verifica degli annunci digitali, ha annunciato l&#8217;acquisizione di ADmantX. L&#8217;operazione integra il fornitore leader di soluzioni contestuali all&#8217;interno della potente suite IAS dedicati alla verifica degli spazi pubblicitari, consentendo cos\u00ec sia ad editori che inserzionisti di abbinare gli annunci con i contenuti online pertinenti a livello di pagina.<\/p>\n<p>Con un volume di contenuti digitali in piena espansione ed una crescente preoccupazione per la privacy dei dati in tutto il mondo, la rilevanza contestuale non \u00e8 mai stata cos\u00ec importante per l&#8217;industria pubblicitaria. Attraverso la comprensione del linguaggio naturale e la cognizione automatica, la tecnologia ADmantX garantisce una comprensione quasi umana del contenuto online su vasta scala. Questa capacit\u00e0 di nuova generazione apporta valore sia agli inserzionisti che agli editori per adattare meglio gli annunci ai contenuti pertinenti senza limitarne la portata.<\/p>\n<p>&#8220;ADmantX condivide la nostra visione coraggiosa e dirompente di utilizzare la scienza come base per lo sviluppo di soluzioni innovative ed efficaci&#8221;, ha dichiarato Lisa Utzschneider, CEO di IAS. &#8220;L&#8217;aggiunta di questa sofisticata tecnologia alla nostra suite di prodotti globali consente una classificazione contestuale su una scala senza precedenti, favorendo una segmentazione pubblicitaria dettagliata per i clienti.&#8221;<\/p>\n<p>Oltre a rafforzare la suite tecnologica, per IAS l&#8217;acquisizione implica una potente combinazione di tecnologia proprietaria ed esperienza ad essa associata, nonch\u00e9 relazioni pi\u00f9 strette con marchi ed editori premium in tutto il mondo.<\/p>\n<p>\u201cIl team di ADmantX \u00e8 lieto di unirsi a IAS, un&#8217;organizzazione leader nel mondo dei dati e della scienza. L&#8217;incorporazione della nostra tecnologia leader nell&#8217;intelligenza cognitiva e linguistica fornir\u00e0 al mercato strumenti ancora pi\u00f9 potenti e precisi per rafforzare i legami pubblicitari, aumentandone il coinvolgimento dei clienti senza limitarne la scala e allo stesso tempo ottimizzando l&#8217;inventory dei contenuti degli editori\u201d, ha affermato il CEO di ADmantX, Giovanni Strocchi.<\/p>\n<p>&#8220;IAS offre ora la soluzione pi\u00f9 sofisticata e ideale sul mercato per la scalabilit\u00e0 del brand&#8221;, ha dichiarato Nick Morley, Amministratore Delegato di IAS, EMEA. &#8220;\u00c8 una posizione entusiasmante per noi mentre stiamo continuando a crescere in Europa e su scala globale. La rilevanza nella comprensione contestuale ha avuto un&#8217;accellerazione negli ultimi anni. Siamo entusiasti di offrire ai brand una soluzione che consenta loro di ridimensionare gli annunci in modo sicuro in un ambiente adatto al marchio e agli editori, una maggiore capacit\u00e0 di ottimizzare i loro contenuti e migliorare i modelli di business. Siamo davvero entusiasti della buona armonia che questa acquisizione porter\u00e0 non solo ai nostri clienti, ma anche al settore in generale.&#8221;<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science acquisisce ADmantX, fornitore leader di soluzioni semantiche per la pubblicit\u00e0 contestuale<\/p>\n","protected":false},"author":1,"featured_media":295445,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-317915","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Integral Ad Science acquisisce ADmantX - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/news\/integral-ad-science-acquisisce-admantx\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integral Ad Science acquisisce ADmantX\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science acquisisce ADmantX, fornitore leader di soluzioni semantiche per la pubblicit\u00e0 contestuale\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/news\/integral-ad-science-acquisisce-admantx\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/ias_admantx_lockup_linkedin1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/integral-ad-science-acquisisce-admantx\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/integral-ad-science-acquisisce-admantx\\\/\",\"name\":\"Integral Ad Science acquisisce ADmantX - 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