{"id":317934,"date":"2020-09-01T04:00:00","date_gmt":"2020-09-01T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-su-frodi-e-viewability-per-pinterest\/"},"modified":"2024-11-13T08:59:53","modified_gmt":"2024-11-13T08:59:53","slug":"ias-su-frodi-e-viewability-per-pinterest","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/ias-su-frodi-e-viewability-per-pinterest\/","title":{"rendered":"IAS offre la misurazione di frodi e viewability su Pinterest"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><strong>Milano, 1 settembre 2020<\/strong> &#8211; Integral Ad Science (IAS), leader globale nell\u2019ad verification nel settore digitale, ha annunciato una nuova integrazione con Pinterest, che fornisce la misurazione di <a href=\"https:\/\/integralads.com\/it\/soluzioni\/viewability\/\">viewability<\/a> e frodi sull&#8217;inventory mobile app di Pinterest.<\/span><\/span><\/span><\/span><\/p>\n<p>La soluzione Pinterest di IAS offre ai marketers un accesso senza precedenti al reporting di IAS su viewability e <a href=\"https:\/\/integralads.com\/it\/soluzioni\/ad-fraud\/\">traffico non valido<\/a> per le loro campagne in-app su mobile. Il reporting di IAS include annunci Pinterest standard e video per l&#8217;inventory in-app, tutto aggiornato quotidianamente.<\/p>\n<p>Il lancio di questa nuova soluzione segue i reports secondo cui Pinterest sta osservando un livello record di coinvolgimento degli utenti mentre le persone cercano soluzioni creative per la &#8220;vita a casa&#8221;. Le ricerche su Pinterest per &#8220;lavoro da casa&#8221; sono aumentate dell&#8217;1,411% e le ricerche per &#8220;attivit\u00e0 per bambini&#8221; sono aumentate del 4,055% a livello globale. La possibilit\u00e0 per gli inserzionisti di misurare con precisione le proprie campagne Pinterest all&#8217;interno di ambienti mobile \u00e8 pi\u00f9 importante che mai, considerando che l&#8217;82% di questi utenti accede alla piattaforma tramite un dispositivo mobile.<\/p>\n<p>Poich\u00e9 l&#8217;attivit\u00e0 pubblicitaria continua a spostare il contenuto che aggrega gli utenti, la misurazione \u00e8 sempre pi\u00f9 critica per valutare e ottimizzare sia la qualit\u00e0 della pubblicit\u00e0 che la relativa spesa per i media.<\/p>\n<p>&#8220;IAS \u00e8 entusiasta di collaborare con Pinterest per offrire ai marketers una soluzione per la misurazione di frodi e viewability su mobile, che operi in ambiente in-app, dove le persone interagiscono&#8221;, ha affermato Lisa Utzschneider, CEO di IAS. &#8220;Questa partnership aiuta a fornire la trasparenza di cui i marketers hanno bisogno per ottimizzare le loro campagne su questo popolare network&#8221;.<\/p>\n<p>Con questa nuova integrazione, gli inserzionisti ora avranno accesso a:<\/p>\n<ul>\n<li>Monitoring &amp; reporting su viewability e traffico non valido su pin e video sponsorizzati<\/li>\n<li>Reporting indipendente di terze parti di IAS<\/li>\n<li>Misurazione globale per una visione olistica dell&#8217;intera campagna su Pinterest<\/li>\n<\/ul>\n<p>Sei interessato alla soluzione IAS + Pinterest per la misurazione della viewability e del traffico non valido? Contattaci all&#8217;indirizzo: pinterest@integralads.com.<\/p>\n<p>Leggi il nostro <a href=\"https:\/\/integralads.com\/insider\/it\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/\">blog sull&#8217;Insider<\/a> e scarica il One Sheet<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La soluzione Pinterest di IAS offre un accesso senza precedenti al reporting su frodi e viewability per le campagne in-app su mobile.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-317934","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS offre la misurazione di frodi e viewability su Pinterest - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/news\/ias-su-frodi-e-viewability-per-pinterest\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS offre la misurazione di frodi e viewability su Pinterest\" \/>\n<meta property=\"og:description\" content=\"La soluzione Pinterest di IAS offre un accesso senza precedenti al reporting su frodi e viewability per le campagne in-app su mobile.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/news\/ias-su-frodi-e-viewability-per-pinterest\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-13T08:59:53+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/ias-su-frodi-e-viewability-per-pinterest\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/ias-su-frodi-e-viewability-per-pinterest\\\/\",\"name\":\"IAS offre la misurazione di frodi e viewability su Pinterest - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"datePublished\":\"2020-09-01T04:00:00+00:00\",\"dateModified\":\"2024-11-13T08:59:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/ias-su-frodi-e-viewability-per-pinterest\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/ias-su-frodi-e-viewability-per-pinterest\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/ias-su-frodi-e-viewability-per-pinterest\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IAS offre la misurazione di frodi e viewability su Pinterest\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IAS offre la misurazione di frodi e viewability su Pinterest - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/it\/news\/ias-su-frodi-e-viewability-per-pinterest\/","og_locale":"it_IT","og_type":"article","og_title":"IAS offre la misurazione di frodi e viewability su Pinterest","og_description":"La soluzione Pinterest di IAS offre un accesso senza precedenti al reporting su frodi e viewability per le campagne in-app su mobile.","og_url":"https:\/\/integralads.com\/it\/news\/ias-su-frodi-e-viewability-per-pinterest\/","og_site_name":"Integral Ad Science","article_modified_time":"2024-11-13T08:59:53+00:00","twitter_card":"summary_large_image","twitter_site":"@integralads","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/integralads.com\/it\/news\/ias-su-frodi-e-viewability-per-pinterest\/","url":"https:\/\/integralads.com\/it\/news\/ias-su-frodi-e-viewability-per-pinterest\/","name":"IAS offre la misurazione di frodi e viewability su Pinterest - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"datePublished":"2020-09-01T04:00:00+00:00","dateModified":"2024-11-13T08:59:53+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/it\/news\/ias-su-frodi-e-viewability-per-pinterest\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/it\/news\/ias-su-frodi-e-viewability-per-pinterest\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/it\/news\/ias-su-frodi-e-viewability-per-pinterest\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/it\/"},{"@type":"ListItem","position":2,"name":"IAS offre la misurazione di frodi e viewability su Pinterest"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio\/317934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio\/317934\/revisions"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media?parent=317934"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio-types?post=317934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}