{"id":317953,"date":"2021-01-14T05:00:00","date_gmt":"2021-01-14T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-acquisisce-amino-payments\/"},"modified":"2024-11-13T08:31:34","modified_gmt":"2024-11-13T08:31:34","slug":"ias-acquisisce-amino-payments","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/ias-acquisisce-amino-payments\/","title":{"rendered":"Integral Ad Science acquisisce Amino Payments"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/integralads.com\/it\/\">Integral Ad Science<\/a> (IAS), leader globale nell\u2019ad verification nel settore digitale, ha annunciato oggi che ha acquisito Amino Payments, fornitore leader di trasparenza pubblicitaria nel programmatic. Questa acquisizione promuove l&#8217;impegno di IAS a fornire il set pi\u00f9 completo di soluzioni di trasparenza nel programmatic per i marketer, incluso il suo popolare prodotto <\/span><a href=\"https:\/\/integralads.com\/it\/news\/ias-e-amino-collaborano-programmatic\/\"><span style=\"font-weight: 400;\">Total Visibility<\/span><\/a><span style=\"font-weight: 400;\"> che fornisce informazioni sulla qualit\u00e0 dei media digitali e i corrispondenti costi lungo la filiera.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;La pubblicit\u00e0 in programmatic continua a crescere ad un ritmo incredibile e con questa acquisizione stiamo offrendo una trasparenza completa all&#8217;intero settore&#8221;, ha affermato Lisa Utzschneider, CEO di IAS. &#8220;Accogliendo Amino Payments in IAS, libereremo tutto il potenziale della pubblicit\u00e0 in programmatic per i marketer che hanno bisogno che le loro campagne siano altamente efficaci ed efficienti in termini di costi&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lo scorso aprile 2020, IAS e Amino Payments hanno collaborato per lanciare Total Visibility, che offre agli inserzionisti informazioni finanziarie a livello di impression e verifica della qualit\u00e0 dei media per ottimizzare le campagne in tempo reale. Con l&#8217;acquisizione odierna, IAS accelera i propri investimenti in soluzioni di trasparenza nel programmatic. Disponibile a livello globale, Total Visibility aiuta gli inserzionisti a determinare la qualit\u00e0 dei media inclusa la viewability, le frodi e la brand safety, offrendo controllo ed insights importanti per ottimizzare le campagne verso percorsi di fornitura che forniscono media convenienti e di alta qualit\u00e0. Total Visibility \u00e8 ora un marchio IAS, mentre il marchio Amino Payments verr\u00e0 ritirato.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Poich\u00e9 sempre pi\u00f9 media digitali vengono gestiti via programmatic, la necessit\u00e0 di trasparenza continuer\u00e0 ad essere fondamentale per gli inserzionisti&#8221;, ha affermato Will Luttrell, CEO di Amino Payments. &#8220;Il team di Amino Payments \u00e8 entusiasta di unirsi a IAS, leader di mercato nella verifica, per perseguire una visione comune per portare una trasparenza senza precedenti nella pubblicit\u00e0 in programmatic.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Total Visibility pu\u00f2 far risparmiare agli inserzionisti fino al 15% della spesa per pubblicit\u00e0 in programmatic ottimizzando i loro investimenti pubblicitari verso i posizionamenti di maggior impatto attraverso il percorso di fornitura pi\u00f9 efficiente sotto il profilo dei costi.\u00a0 <\/span><a href=\"https:\/\/www.emarketer.com\/content\/us-programmatic-digital-display-ad-spending-will-grow-despite-pandemic-related-recession\"><span style=\"font-weight: 400;\">eMarketer<\/span><\/a><span style=\"font-weight: 400;\"> stima che quest&#8217;anno gli inserzionisti investiranno 79,61 miliardi di dollari in acquisti in programmatic solo negli Stati Uniti.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-12760\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/IAS_Amino_Social-300x157.jpg\" alt=\"IAS acquisisce Amino Payments\" width=\"300\" height=\"157\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science (IAS) ha annunciato oggi che ha acquisito Amino Payments, fornitore leader di trasparenza pubblicitaria nel programmatic.<\/p>\n","protected":false},"author":1,"featured_media":296633,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-317953","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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