{"id":318012,"date":"2022-04-05T15:46:00","date_gmt":"2022-04-05T15:46:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-continua-a-innovare-il-reporting-arricchendo-ias-signal-con-metriche-di-attention-e-unified-view\/"},"modified":"2022-04-05T15:46:00","modified_gmt":"2022-04-05T15:46:00","slug":"ias-continua-a-innovare-il-reporting-arricchendo-ias-signal-con-metriche-di-attention-e-unified-view","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/ias-continua-a-innovare-il-reporting-arricchendo-ias-signal-con-metriche-di-attention-e-unified-view\/","title":{"rendered":"IAS continua a innovare il Reporting, arricchendo IAS Signal con metriche di Attention e Unified View"},"content":{"rendered":"\n

<\/p>\n\n\n\n

Milano, 5 aprile 2022<\/strong> –  Integral Ad Science (Nasdaq: IAS), leader globale nella qualit\u00e0 dei media digitali, ha annunciato dei nuovi miglioramenti nel reporting che forniscono agli inserzionisti una visione unificata delle loro campagne globali. I clienti saranno ora in grado di analizzare i dati tramite filtri personalizzati, creati automaticamente partendo dalla naming convention delle loro campagne. Questa visualizzazione consentir\u00e0 ai clienti di suddividere i propri dati in base a diverse  dimensioni come nazioni, linee di business, tipi di campagna e altro ancora!<\/p>\n\n\n\n

“La globalizzazione della tecnologia e dei media sta proliferando alla velocit\u00e0 della luce”, ha affermato Colin Kurth, Global Head of Biddable Media di Publicis Media. \u201cSoluzioni che garantiscono trasparenza ed esigenze di reporting consolidato in tutti i Paesi, brand e campagne sono requisiti di Publicis Media. Apprezziamo IAS per la creazione di strumenti come la Unified View per consentire ad agenzie e clienti di contribuire a soddisfare questi standard”.<\/p>\n\n\n\n

Inoltre, IAS ha ampliato il suo Report Builder includendo gli insight relativi al  time-in-view di IAS e diverse nuove metriche del video su open web, in modo che gli inserzionisti possano valutare le proprie performance oltre la verifica di base. Ora \u00e8 disponibile un’opzione per i clienti, per estrarre un report che evidenzier\u00e0 le metriche comunemente associate all’attenzione, tra cui il time-in-vew, la distribuzione del time-in-vew, pausa\/riattivazione, volume su\/gi\u00f9\/muto e altro. Attraverso il team di custom insight  di IAS, le campagne possono essere testate per determinare quali metriche stanno guidando i risultati aziendali desiderati dai clienti.<\/p>\n\n\n\n

“I nostri miglioramenti alla piattaforma di reporting IAS Signal forniranno ai clienti maggiore flessibilit\u00e0 nel valutare le performance delle campagne e ottimizzarle al fine di raggiungere i KPI desiderati\u201d ha affermato Lisa Utzschneider, CEO di IAS. “Questo \u00e8 un altro esempio del nostro continuo impegno per fornire ai nostri clienti tutte le metriche di qualit\u00e0 di cui hanno bisogno per massimizzare i risultati di marketing globale e ottenere il massimo da ogni impression”.<\/p>\n","protected":false},"excerpt":{"rendered":"

I clienti saranno ora in grado di analizzare i dati tramite filtri personalizzati, creati automaticamente partendo dalla naming convention delle loro campagne.<\/p>\n","protected":false},"author":1,"featured_media":312187,"menu_order":0,"template":"","portfolio-types":[571,573],"class_list":["post-318012","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-notizia","portfolio-types-rassegna-stampa"],"acf":[],"yoast_head":"\nIAS continua a innovare il Reporting, arricchendo IAS Signal con metriche di Attention e Unified View - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"I clienti saranno ora in grado di analizzare i dati tramite filtri personalizzati, creati automaticamente partendo dalla naming convention delle loro campagne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/news\/ias-continua-a-innovare-il-reporting-arricchendo-ias-signal-con-metriche-di-attention-e-unified-view\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS continua a innovare il Reporting, arricchendo IAS Signal con metriche di Attention e Unified View\" \/>\n<meta property=\"og:description\" content=\"I clienti saranno ora in grado di analizzare i dati tramite filtri personalizzati, creati automaticamente partendo dalla naming convention delle loro campagne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/news\/ias-continua-a-innovare-il-reporting-arricchendo-ias-signal-con-metriche-di-attention-e-unified-view\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IAS_Signal_Social_Logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/ias-continua-a-innovare-il-reporting-arricchendo-ias-signal-con-metriche-di-attention-e-unified-view\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/ias-continua-a-innovare-il-reporting-arricchendo-ias-signal-con-metriche-di-attention-e-unified-view\\\/\",\"name\":\"IAS continua a innovare il Reporting, arricchendo IAS Signal con metriche di Attention e Unified View - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/ias-continua-a-innovare-il-reporting-arricchendo-ias-signal-con-metriche-di-attention-e-unified-view\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/ias-continua-a-innovare-il-reporting-arricchendo-ias-signal-con-metriche-di-attention-e-unified-view\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/IAS_Signal_Social_Logo.png\",\"datePublished\":\"2022-04-05T15:46:00+00:00\",\"description\":\"I clienti saranno ora in grado di analizzare i dati tramite filtri personalizzati, creati automaticamente partendo dalla naming convention delle loro campagne.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/ias-continua-a-innovare-il-reporting-arricchendo-ias-signal-con-metriche-di-attention-e-unified-view\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/ias-continua-a-innovare-il-reporting-arricchendo-ias-signal-con-metriche-di-attention-e-unified-view\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/ias-continua-a-innovare-il-reporting-arricchendo-ias-signal-con-metriche-di-attention-e-unified-view\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/IAS_Signal_Social_Logo.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/IAS_Signal_Social_Logo.png\",\"width\":1201,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/ias-continua-a-innovare-il-reporting-arricchendo-ias-signal-con-metriche-di-attention-e-unified-view\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IAS continua a innovare il Reporting, arricchendo IAS Signal con metriche di Attention e Unified View\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IAS continua a innovare il Reporting, arricchendo IAS Signal con metriche di Attention e Unified View - Integral Ad Science","description":"I clienti saranno ora in grado di analizzare i dati tramite filtri personalizzati, creati automaticamente partendo dalla naming convention delle loro campagne.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/it\/news\/ias-continua-a-innovare-il-reporting-arricchendo-ias-signal-con-metriche-di-attention-e-unified-view\/","og_locale":"it_IT","og_type":"article","og_title":"IAS continua a innovare il Reporting, arricchendo IAS Signal con metriche di Attention e Unified View","og_description":"I clienti saranno ora in grado di analizzare i dati tramite filtri personalizzati, creati automaticamente partendo dalla naming convention delle loro campagne.","og_url":"https:\/\/integralads.com\/it\/news\/ias-continua-a-innovare-il-reporting-arricchendo-ias-signal-con-metriche-di-attention-e-unified-view\/","og_site_name":"Integral Ad Science","og_image":[{"width":1201,"height":628,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IAS_Signal_Social_Logo.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@integralads","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/integralads.com\/it\/news\/ias-continua-a-innovare-il-reporting-arricchendo-ias-signal-con-metriche-di-attention-e-unified-view\/","url":"https:\/\/integralads.com\/it\/news\/ias-continua-a-innovare-il-reporting-arricchendo-ias-signal-con-metriche-di-attention-e-unified-view\/","name":"IAS continua a innovare il Reporting, arricchendo IAS Signal con metriche di Attention e Unified View - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/it\/news\/ias-continua-a-innovare-il-reporting-arricchendo-ias-signal-con-metriche-di-attention-e-unified-view\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/it\/news\/ias-continua-a-innovare-il-reporting-arricchendo-ias-signal-con-metriche-di-attention-e-unified-view\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IAS_Signal_Social_Logo.png","datePublished":"2022-04-05T15:46:00+00:00","description":"I clienti saranno ora in grado di analizzare i dati tramite filtri personalizzati, creati automaticamente partendo dalla naming convention delle loro campagne.","breadcrumb":{"@id":"https:\/\/integralads.com\/it\/news\/ias-continua-a-innovare-il-reporting-arricchendo-ias-signal-con-metriche-di-attention-e-unified-view\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/it\/news\/ias-continua-a-innovare-il-reporting-arricchendo-ias-signal-con-metriche-di-attention-e-unified-view\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/it\/news\/ias-continua-a-innovare-il-reporting-arricchendo-ias-signal-con-metriche-di-attention-e-unified-view\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IAS_Signal_Social_Logo.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IAS_Signal_Social_Logo.png","width":1201,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/it\/news\/ias-continua-a-innovare-il-reporting-arricchendo-ias-signal-con-metriche-di-attention-e-unified-view\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/it\/"},{"@type":"ListItem","position":2,"name":"IAS continua a innovare il Reporting, arricchendo IAS Signal con metriche di Attention e Unified View"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio\/318012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio\/318012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media\/312187"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media?parent=318012"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio-types?post=318012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}