{"id":329386,"date":"2023-12-13T14:48:00","date_gmt":"2023-12-13T14:48:00","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=329386"},"modified":"2024-02-08T15:33:41","modified_gmt":"2024-02-08T15:33:41","slug":"ias-espande-il-prodotto-total-media-quality-agli-short-di-youtube","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/ias-espande-il-prodotto-total-media-quality-agli-short-di-youtube\/","title":{"rendered":"IAS espande il prodotto Total Media Quality agli Short di YouTube\u200b"},"content":{"rendered":"\n<p><em>La misurazione avanzata della brand safety e suitability \u00e8 ora<\/em> <em>disponibile per\u00a0gli inserzionisti su YouTube Shorts a livello globale<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Milano, 13 dicembre 2023<\/strong> \u2013 Integral Ad Science, piattaforma globale leader nella misurazione e ottimizzazione dei media, ha annunciato oggi un&#8217;espansione delle sue funzionalit\u00e0 di misurazione su YouTube. IAS offrir\u00e0 agli inserzionisti il suo prodotto leader del settore per la misurazione della brand safety e suitability per l&#8217;inventory di YouTube Shorts, come parte della sua suite di prodotti Total Media Quality per YouTube.<\/p>\n\n\n\n<p>YouTube Shorts \u00e8 una delle piattaforme di video in formato breve pi\u00f9 popolari al mondo e sta crescendo rapidamente, con oltre 2 miliardi di utenti e pi\u00f9 di <a href=\"https:\/\/blog.youtube\/news-and-events\/made-on-youtube-2023\/\">70 miliardi di visualizzazioni<\/a> giornaliere.<\/p>\n\n\n\n<p>IAS ora fornir\u00e0 ai brand un&#8217;ulteriore e preziosa garanzia di terze parti che i loro annunci video pubblicati su YouTube Shorts vengano visualizzati in contenuti sicuri e adatti al brand, con trasparenza a livello di video, come definito dal framework e adjacency standard della Global Alliance for Responsible Media (GARM). Con Total Media Quality per YouTube, gli inserzionisti possono visualizzare le metriche relative alla brand safety e suitability per le impression servite su YouTube Shorts, oltre alla misurazione della viewability e del traffico non valido, a livello globale in oltre 30 lingue.<\/p>\n\n\n\n<p>Nell&#8217;ambito della misurazione della Brand Safety e Suitability, IAS offre agli inserzionisti su YouTube anche una dashboard analitica per analizzare i trend della brand safety e suitability con grafici e creare un profilo di suitability personalizzato. &#8220;Da quando IAS ha lanciato Total Media Quality per YouTube, all&#8217;inizio di quest&#8217;anno, siamo stati in grado di fornire agli inserzionisti nuovi livelli di insight sui contenuti video, grazie alla nostra tecnologia avanzata guidata dall&#8217;intelligenza artificiale e alle funzionalit\u00e0 di reporting ampliate&#8221;, ha dichiarato Lisa Utzschneider, CEO di IAS. &#8220;Con questa espansione delle nostre funzionalit\u00e0 di misurazione su YouTube, possiamo fornire ai marketer i dati pi\u00f9 azionabili per massimizzare la loro sicurezza sull&#8217;inventory di YouTube Shorts, uno dei formati video in pi\u00f9 rapida crescita nella pubblicit\u00e0 digitale&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La misurazione avanzata della brand safety e suitability \u00e8 ora disponibile per\u00a0gli inserzionisti su YouTube Shorts a livello globale Milano, 13 dicembre 2023 \u2013 Integral Ad Science, piattaforma globale leader nella misurazione e ottimizzazione dei media, ha annunciato oggi un&#8217;espansione&#8230;<\/p>\n","protected":false},"author":29,"featured_media":328072,"menu_order":0,"template":"","portfolio-types":[573],"class_list":["post-329386","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-rassegna-stampa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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