{"id":330202,"date":"2024-03-21T17:59:06","date_gmt":"2024-03-21T17:59:06","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=330202"},"modified":"2024-03-21T17:59:07","modified_gmt":"2024-03-21T17:59:07","slug":"integral-ad-science-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-dei-video-di-youtube","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/integral-ad-science-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-dei-video-di-youtube\/","title":{"rendered":"Integral Ad Science ottiene l\u2019accreditamento MRC per il calcolo e reporting di terze parti della Viewability dei video di YouTube"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><strong>Milano, 21 marzo 2024<\/strong>. Integral Ad Science, piattaforma globale leader nella misurazione e ottimizzazione dei media, ha annunciato oggi di aver ottenuto l&#8217;accreditamento da parte del Media Rating Council (MRC) per il reporting e calcolo integrati di terze parti della viewability dei video di YouTube per desktop e mobile (web e app), utilizzando Ads Data Hub for Measurement Partners (ADH-MP) di Google.<\/p>\n\n\n\n<p>&#8220;Il nostro ultimo accreditamento da parte dell&#8217; MRC per il calcolo e il reporting di terze parti della viewability di YouTube rafforza ulteriormente la posizione di IAS come punto di riferimento globale per la fiducia e la trasparenza nella media quality digitale&#8221;, ha dichiarato Kevin Alvero, Chief Compliance Officer di IAS. &#8220;Gli inserzionisti possono continuare a operare con IAS per un reporting, indipendente e di alta qualit\u00e0, delle campagne pubblicitarie digitali&#8221;.<\/p>\n\n\n\n<p>L&#8217;accreditamento copre il calcolo e il reporting di terze parti da parte di IAS dei dati di misurazione di Google ADH-MP dei servizi Google Ads, Display &amp; Video 360 e YouTube Reserve. Il calcolo e il reporting riguardano le impression video di Google YouTube, le impression video viewable e le relative metriche di viewability in ambienti Desktop, Mobile Web e Mobile In-App. I formati pubblicitari comprendono gli annunci in-stream skippabili di Google, gli annunci in-stream non skippabili, gli annunci in-stream standard, gli annunci in-stream select di YouTube e gli annunci bumper.<\/p>\n\n\n\n<p>&#8220;Ci congratuliamo con IAS per aver ottenuto l&#8217;accreditamento per il calcolo e reporting da parte di terzi della delivery delle impression video di YouTube e della viewability sulla base dei dati ADH verificati&#8221;, ha dichiarato George Ivie, CEO ed Executive Director dell&#8217;MRC. &#8220;L&#8217;espansione dell&#8217;accreditamento di IAS in quest&#8217;area continua a dimostrare il suo impegno verso la trasparenza e il processo MRC&#8221;.&nbsp;&nbsp;<\/p>\n\n\n\n<p>IAS \u00e8 leader nel settore della media quality e continua a soddisfare i rigorosi requisiti necessari per ottenere l&#8217;accreditamento dell\u2019 MRC. Quest&#8217;ultimo risultato dimostra ulteriormente l&#8217;impegno di IAS nel portare ancora pi\u00f9 trasparenza e qualit\u00e0 in tutti gli aspetti del panorama della misurazione digitale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il nostro ultimo accreditamento da parte dell&#8217; MRC per il calcolo e il reporting di terze parti della viewability di YouTube rafforza ulteriormente la posizione di IAS come punto di riferimento globale per la fiducia e la trasparenza nella media quality digitale.<\/p>\n","protected":false},"author":29,"featured_media":330189,"menu_order":0,"template":"","portfolio-types":[572],"class_list":["post-330202","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-copertura-mediatica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Integral Ad Science ottiene l\u2019accreditamento MRC per il calcolo e reporting di terze parti della Viewability dei video di YouTube - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/news\/integral-ad-science-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-dei-video-di-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integral Ad Science ottiene l\u2019accreditamento MRC per il calcolo e reporting di terze parti della Viewability dei video di YouTube\" \/>\n<meta property=\"og:description\" content=\"Il nostro ultimo accreditamento da parte dell&#039; MRC per il calcolo e il reporting di terze parti della viewability di YouTube rafforza ulteriormente la posizione di IAS come punto di riferimento globale per la fiducia e la trasparenza nella media quality digitale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/news\/integral-ad-science-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-dei-video-di-youtube\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-21T17:59:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/03\/YouTube-Viewability-MRC-Lockup-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/integral-ad-science-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-dei-video-di-youtube\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/integral-ad-science-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-dei-video-di-youtube\\\/\",\"name\":\"Integral Ad Science ottiene l\u2019accreditamento MRC per il calcolo e reporting di terze parti della Viewability dei video di YouTube - 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