{"id":332269,"date":"2024-04-16T19:59:00","date_gmt":"2024-04-16T19:59:00","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=332269"},"modified":"2024-06-04T08:02:58","modified_gmt":"2024-06-04T08:02:58","slug":"ias-rafforza-la-brand-safety-di-tiktok-con-nuovi-segmenti-di-vertical-sensitivity-e-category-exclusion","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/ias-rafforza-la-brand-safety-di-tiktok-con-nuovi-segmenti-di-vertical-sensitivity-e-category-exclusion\/","title":{"rendered":"IAS rafforza la brand safety di TikTok\u00a0con nuovi segmenti di Vertical Sensitivity e Category Exclusion"},"content":{"rendered":"\n<p><em>La misurazione della Brand Safety &amp; Suitability, leader del settore,<br>si espande ad altri 11 paesi, per un totale su TikTok di oltre 60 paesi<\/em><\/p>\n\n\n\n<p><strong>Milano, 16 aprile 2024<\/strong>. Integral Ad Science, piattaforma globale leader nella misurazione e ottimizzazione dei media, ha annunciato l&#8217;espansione del reporting della misurazione della brand safety e suitability su TikTok per includere nuovi segmenti di Vertical Sensitivity e Categorie di Exclusion, consentendo agli inserzionisti di evitare una gamma pi\u00f9 ampia di contenuti non appropriati per il proprio brand. Questa espansione migliora e semplifica ulteriormente il modo in cui gli inserzionisti misurano e proteggono le loro campagne su TikTok attraverso il prodotto Total Media Quality (TMQ), basato sull&#8217;intelligenza artificiale, di IAS e garantisce che possano scalare con sicurezza il loro brand su una delle piattaforme di intrattenimento video brevi pi\u00f9 grande e in pi\u00f9 rapida crescita al mondo.<\/p>\n\n\n\n<p>IAS, inoltre, sta espandendo la misurazione della Brand Safety e Suitability su TikTok ad altri 11 paesi, portando il totale a 62 paesi e a 34 lingue. Il prodotto per TikTok di IAS, Total Media Quality, basato sull&#8217;intelligenza artificiale, utilizza una tecnologia multimediale all&#8217;avanguardia che combina segnali di immagini, audio e testo con analisi video, fotogramma per fotogramma, per classificare accuratamente i contenuti nel For You Feed, su larga scala, allineati alle 12 Categorie di Brand Safety &amp; Suitability di GARM e quattro livelli di rischio.<\/p>\n\n\n\n<p>\u201cLa rapida adozione di video in formato breve, su piattaforme social come TikTok, ha creato la domanda di soluzioni di prossima generazione in grado di fornire agli inserzionisti protezione e performance\u201d, ha affermato Lisa Utzschneider, CEO di IAS. \u201cIn qualit\u00e0 di primo fornitore indipendente e di terze parti di media quality digitale, che offre una soluzione di brand safety end-to-end per TikTok, gli inserzionisti globali hanno ora accesso a soluzioni supportate dall\u2019intelligenza artificiale per proteggere e ampliare i propri brand su una delle piattaforme social pi\u00f9 grandi e in pi\u00f9 rapida crescita in tutto il mondo.&#8221;<\/p>\n\n\n\n<p>Le nuove funzionalit\u00e0 di misurazione ampliate aiutano ulteriormente gli inserzionisti su TikTok aggiungendo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nuovi segmenti di Vertical Sensitivity e Category Exclusion.<\/strong> IAS ora fornisce una garanzia indipendente e di terze parti che le campagne degli inserzionisti vengano visualizzate accanto a contenuti adatti al brand e allineati ai nuovi segmenti disponibili su TikTok Ads Manager. Le categorie includono: pets, beauty, food, fashion \/ retail, travel, financial services, technology, automotive, gaming, professional services, entertainment, gambling e lotteries, violent video games, combat sports e youth content.\u00a0<\/li>\n\n\n\n<li><strong>Facilit\u00e0 di attivazione<\/strong>. Con i nuovi profili di Automated Suitability, i nuovi segmenti di Vertical Sensitivity e Category Exclusion verranno applicati automaticamente all&#8217;interno di IAS Signal per la misurazione. IAS Signal \u00e8 una piattaforma di reporting unificata che fornisce i dati e gli insight di cui gli inserzionisti hanno bisogno per gestire facilmente le proprie campagne digitali, con un&#8217;interfaccia semplice.<\/li>\n\n\n\n<li><strong>Informazioni dettagliate.<\/strong> IAS sta allineando i suoi report nel Custom Report Builder (CRB) ai profili creati dagli inserzionisti in TikTok Ads Manager, inclusi campaign name, ad group, objective type e ad buying type. Gli inserzionisti possono ora approfondire il livello della creativit\u00e0 dell&#8217;annuncio per ottenere dati azionabili pi\u00f9 dettagliati e strategici.<\/li>\n\n\n\n<li><strong>Copertura ampliata<\/strong>. IAS &#8211; dopo l\u2019espansione della misurazione della Brand Safety e Suitability basata sull&#8217;intelligenza artificiale per TikTok ad altri 11 paesi, tra cui Bangladesh, Cambogia, Costa Rica, Danimarca, Repubblica Dominicana, Finlandia, Grecia, Guatemala, Ungheria, Norvegia e Panama &#8211; supporta ora 62 paesi.<\/li>\n<\/ul>\n\n\n\n<p>&#8220;TikTok sviluppa e perfeziona continuamente le proprie soluzioni di brand safety e suitability per gli inserzionisti e si evolve per stare al passo con le esigenze emergenti&#8221;, ha affermato Chen-Lin Lee, Global Head of Measurement and Data Partnerships di TikTok. &#8220;Siamo entusiasti di collaborare con Integral Ad Science, fornitore di fiducia di servizi di misurazione di terze parti, per integrare il nostro Inventory Filter di TikTok e il nostro nuovo controllo della brand suitability, Category Exclusion e Vertical Sensitivity, in modo che gli inserzionisti abbiano fiducia negli strumenti che consentono loro di connettersi con la nostra community.\u201d<\/p>\n\n\n\n<p>Quest\u2019ultimo annuncio consolida ulteriormente la <a href=\"https:\/\/integralads.com\/news\/ias-partners-with-tiktok\/\">partnership di IAS con TikTok dal 2021<\/a>, <a href=\"https:\/\/integralads.com\/news\/ias-tiktok-expansion-21-new-countries\/\">espandendo la sua offerta agli inserzionisti <\/a>per una copertura globale della sua soluzione di misurazione della&nbsp; brand safety e suitability, leader del settore.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La misurazione della Brand Safety &#038; Suitability, leader del settore,<br \/>\nsi espande ad altri 11 paesi, per un totale su TikTok di oltre 60 paesi<\/p>\n","protected":false},"author":29,"featured_media":330556,"menu_order":0,"template":"","portfolio-types":[572],"class_list":["post-332269","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-copertura-mediatica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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