{"id":333511,"date":"2024-06-05T20:58:00","date_gmt":"2024-06-05T20:58:00","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=333511"},"modified":"2025-07-17T09:29:23","modified_gmt":"2025-07-17T09:29:23","slug":"ias-espande-la-misurazione-globale-delle-properties-di-amazon","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/ias-espande-la-misurazione-globale-delle-properties-di-amazon\/","title":{"rendered":"IAS espande la misurazione globale delle properties di Amazon"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"333511\" class=\"elementor elementor-333511\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7ca521db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"82252\" data-id=\"7ca521db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24929573\" data-eae-slider=\"3929\" data-id=\"24929573\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ea6e5fb elementor-widget elementor-widget-text-editor\" data-id=\"4ea6e5fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><em>Gli inserzionisti ora hanno accesso a una misurazione post-bid ampliata\u00a0per le campagne su Amazon Audiences e inventory Twitch<\/em><\/p>\n\n<p><strong>Milano, 5 giugno 2024<\/strong>. \u00a0Integral Ad Science, piattaforma globale leader nella misurazione e ottimizzazione dei media, ha annunciato che i \u00a0suoi report arricchiti con maggiori informazioni sono ora disponibili per gli acquisti di media tramite Amazon DSP. Attraverso un&#8217;integrazione server-to-server (S2S) su Amazon DSP, gli inserzionisti avranno ora accesso alla misurazione per le campagne su custom audience di Amazon e inventory di Twitch. Le soluzioni IAS disponibili per gli inserzionisti sulla DSP di Amazon includono viewability, traffico non valido (IVT),\u00a0 brand safety e suitability.<\/p>\n\n<p>\u201cIAS e Amazon Ads condividono il valore <em>customer obsession<\/em> e la nostra collaborazione globale dimostra come le nostre aziende continuano a massimizzare il ritorno sugli investimenti per gli inserzionisti e si impegnano a fornire misurazioni indipendenti&#8221;, ha dichiarato Lisa Utzschneider, CEO di IAS. &#8220;Questo \u00e8 un altro modo in cui IAS offre ai marketer dati azionabili per migliorare i risultati, dando loro maggiore sicurezza che la loro spesa sia ottimizzata verso le performance.\u201d<\/p>\n\n<p>IAS offre ai media buyer sulla DSP di Amazon:<br \/><br \/>&#8211; La misurazione della brand safety e suitability, viewability e traffico non valido (IVT) su custom audience\u00a0 e misurazione della viewability e IVT su Twitch.<br \/><br \/>&#8211; Misurazione cross-device per web e in-app su CTV, mobile, desktop e tablet.<\/p>\n\n<p>L&#8217;espansione della misurazione della Brand Safety &amp; Suitability, Viewability e IVT di IAS con Amazon Ads sar\u00e0 disponibile in IAS Signal, progettata per fornire agli inserzionisti un maggiore accesso ai dati delle campagne e una visione unificata delle loro campagne globali.<\/p>\n\n<p>Nel terzo trimestre del 2023, <a href=\"https:\/\/integralads.com\/news\/ias-reports-third-quarter-2023-financial-results\/\">IAS ha rafforzato la sua integrazione con Amazon Ads<\/a> e incluso\u00a0 segmenti in pre-bid di Context Control. Oltre ai segmenti in pre-bid standard di IAS all&#8217;interno della DSP di Amazon, i clienti possono facilmente avere il controllo per decidere dove appariranno i loro annunci e raggiungere contenuti contestualmente rilevanti.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Gli inserzionisti ora hanno accesso a una misurazione post-bid ampliata\u00a0per le campagne su Amazon Audiences e inventory Twitch.<\/p>\n","protected":false},"author":29,"featured_media":332168,"menu_order":0,"template":"","portfolio-types":[572],"class_list":["post-333511","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-copertura-mediatica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS espande la misurazione globale delle properties di Amazon - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/news\/ias-espande-la-misurazione-globale-delle-properties-di-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS espande la misurazione globale delle properties di Amazon\" \/>\n<meta property=\"og:description\" content=\"Gli inserzionisti ora hanno accesso a una misurazione post-bid ampliata\u00a0per le campagne su Amazon Audiences e inventory Twitch.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/news\/ias-espande-la-misurazione-globale-delle-properties-di-amazon\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-17T09:29:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/05\/Amazon-Lockup-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/ias-espande-la-misurazione-globale-delle-properties-di-amazon\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/ias-espande-la-misurazione-globale-delle-properties-di-amazon\\\/\",\"name\":\"IAS espande la misurazione globale delle properties di Amazon - 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