{"id":333514,"date":"2024-06-18T09:11:00","date_gmt":"2024-06-18T09:11:00","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=333514"},"modified":"2025-07-17T09:28:25","modified_gmt":"2025-07-17T09:28:25","slug":"ias-amplia-la-misurazione-della-brand-safety-e-suitability-per-youtube-includendo-le-campagne-performance-max-e-demand-gen","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/ias-amplia-la-misurazione-della-brand-safety-e-suitability-per-youtube-includendo-le-campagne-performance-max-e-demand-gen\/","title":{"rendered":"IAS amplia la misurazione della brand safety e suitability per YouTube includendo le campagne Performance Max e Demand Gen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"333514\" class=\"elementor elementor-333514\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2e6c3aee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"98637\" data-id=\"2e6c3aee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55a72c2e\" data-eae-slider=\"56752\" data-id=\"55a72c2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b266cf9 elementor-widget elementor-widget-text-editor\" data-id=\"7b266cf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p><em>Gli inserzionisti globali ora possono accedere alla&nbsp; Brand Safety e Suitability di IAS per Performance Max e Demand Gen come parte di Total Media Quality per YouTube<\/em><\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>Milano, 18 giugno 2024<\/strong>. &nbsp;Integral Ad Science, piattaforma globale leader nella misurazione e ottimizzazione dei media, ha annunciato l&#8217;espansione del suo prodotto pi\u00f9 utilizzato sul mercato&nbsp; per la misurazione della Brand Safety e Suitability per YouTube, che ora includer\u00e0 il reporting per le campagne Performance Max e Demand Gen su Google Ads.&nbsp;&nbsp;&nbsp;<br><\/p>\n<p><\/p>\n<p><\/p>\n<p>&#8220;IAS, come <em>third party<\/em> &nbsp;si impegna a fornire agli inserzionisti la&nbsp; garanzia&nbsp; che le loro campagne vengano pubblicate accanto a contenuti sicuri e appropriati per il brand e siamo entusiasti di fornire ulteriori tutele per le loro campagne su YouTube,&#8221; ha dichiarato Lisa Utzschneider, CEO di IAS. &#8220;Le nostre soluzioni di misurazione di prima classe, abbinate a Performance Max e Demand Gen, forniranno i dati azionabili necessari per ottenere efficienza, scala e sicurezza.&#8221;<br><\/p>\n<p><\/p>\n<p><\/p>\n<p>Performance Max \u00e8 l&#8217;ultimo tipo di campagna di Google che consente agli inserzionisti di accedere a tutta l&#8217;inventory di Google Ads attraverso una singola campagna unificata. Gli inserzionisti che adottano Performance Max registrano in media un aumento del 27% di conversioni o valore a un CPA\/ROAS simile, anche quando utilizzano gi\u00e0 corrispondenze ampie e Smart Bidding nelle loro campagne Search. (Fonte: Dati Google, Global, Ads, ottobre &#8211; novembre 2023.) Questo innovativo tipo di campagna semplifica il processo pubblicitario eliminando la necessit\u00e0 di gestire pi\u00f9 campagne, consentendo agli inserzionisti di raggiungere i propri obiettivi in modo pi\u00f9 efficiente sull&#8217;intero Google Network.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Inoltre, la misurazione di IAS della brand safety, suitability, viewability e &nbsp;traffico non valido (IVT) sar\u00e0 ora disponibile anche per le campagne Demand Gen di Google per YouTube In-Stream e YouTube Shorts. Demand Gen \u00e8 una nuova soluzione pubblicitaria di Google che aiuta gli inserzionisti a trovare e convertire i consumatori con creativit\u00e0 coinvolgenti, rilevanti e visive che catturano l&#8217;attenzione e stimolano all&#8217;azione nel momento giusto. Demand Gen raggiunge fino a tre miliardi di utenti al mese, combinando il meglio delle superfici visive di Google e YouTube, basate sull&#8217;intelligenza artificiale di Google. (Fonte: Dati Google, luglio 2023.)<\/p>\n<p><\/p>\n<p><\/p>\n<p>Con questo miglioramento, IAS fornir\u00e0 agli inserzionisti globali:&nbsp; &nbsp;<br><span style=\"font-family: var(--ias-font); color: var( --e-global-color-text ); font-size: var(--ias-body-3-font-size); letter-spacing: 0em;\"><br>&#8211;&nbsp;<b>Garanzia di terze parti<\/b><\/span><span style=\"font-family: var(--ias-font); color: var( --e-global-color-text ); font-size: var(--ias-body-3-font-size); letter-spacing: 0em;\"><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">*: verifica che gli annunci pubblicati nelle campagne Performance Max e Demand Gen appaiano accanto a contenuti appropriati e sicuri per il brand, in conformit\u00e0 al framework della Global Alliance for Responsible Media (GARM).<\/span><br><\/span><span style=\"font-family: var(--ias-font); color: var( --e-global-color-text ); font-size: var(--ias-body-3-font-size); letter-spacing: 0em;\"><br>&#8211;&nbsp;<b>Analisi basate sui dati<\/b><\/span><span style=\"font-family: var(--ias-font); color: var( --e-global-color-text ); font-size: var(--ias-body-3-font-size); letter-spacing: 0em;\"><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">: un&#8217;accurata analisi dei trend di brand suitability permette agli inserzionisti di prendere decisioni consapevoli e basate sui dati.<\/span><br><\/span><span style=\"font-family: var(--ias-font); color: var( --e-global-color-text ); font-size: var(--ias-body-3-font-size); letter-spacing: 0em;\"><br>&#8211;&nbsp;<b>Copertura globale<\/b><\/span><span style=\"font-family: var(--ias-font); color: var( --e-global-color-text ); font-weight: var( --e-global-typography-text-font-weight ); font-size: var(--ias-body-3-font-size); letter-spacing: 0em;\">: verifica completa dei contenuti di YouTube in oltre 30 lingue per i principali eventi internazionali nel 2024 e oltre.<\/span><\/p>\n<p><\/p>\n<p><\/p>\n<p>A marzo 2024, IAS ha annunciato di aver ottenuto l&#8217;<a href=\"https:\/\/integralads.com\/it\/news\/integral-ad-science-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-dei-video-di-youtube\/\">accreditamento MRC per il calcolo e il reporting integrati di terze parti della viewability dei video di YouTube<\/a>. A dicembre 2023, IAS ha annunciato la <a href=\"https:\/\/integralads.com\/it\/news\/ias-espande-il-prodotto-total-media-quality-agli-short-di-youtube\/\">disponibilit\u00e0 della misurazione della brand safety e suitability&nbsp; per l\u2019inventory di YouTube Shorts<\/a>, offrendo agli inserzionisti una copertura estesa per la misurazione avanzata della brand safety e suitability.<\/p>\n<p><\/p>\n<p><\/p>\n<p>*<em>Nota: verifica della Brand Safety &amp; Suitability di IAS comprensiva di YouTube In-stream, YouTube Shorts e Google Video Partners per Performance Max e inventory di YouTube In-stream &amp; Shorts per Demand Gen.<\/em><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Gli inserzionisti globali ora possono accedere alla\u00a0 Brand Safety e Suitability di IAS per Performance Max e Demand Gen come parte di Total Media Quality per YouTube.<\/p>\n","protected":false},"author":29,"featured_media":328072,"menu_order":0,"template":"","portfolio-types":[572],"class_list":["post-333514","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-copertura-mediatica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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