{"id":340073,"date":"2024-11-05T11:47:00","date_gmt":"2024-11-05T11:47:00","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=340073"},"modified":"2025-07-17T09:19:16","modified_gmt":"2025-07-17T09:19:16","slug":"ias-presenta-curation-con-google-ad-manager-per-offrire-al-mondo-delladvertising-solo-spazi-in-linea-con-il-brand","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/ias-presenta-curation-con-google-ad-manager-per-offrire-al-mondo-delladvertising-solo-spazi-in-linea-con-il-brand\/","title":{"rendered":"IAS presenta Curation con Google Ad Manager per offrire al mondo dell\u2019advertising solo spazi in linea con il brand"},"content":{"rendered":"\n<p><em>I programmatic buyer possono massimizzare la media quality e i ritorni su larga scala con la nuova ottimizzazione dell&#8217;offerta guidata dall&#8217;intelligenza artificiale<\/em><\/p>\n\n\n\n<p><strong>Milano, 5 novembre 2024<\/strong> \u2013 Integral Ad Science (IAS), piattaforma globale leader&nbsp; nella misurazione e ottimizzazione dei media, lancia IAS Curation con Google Ad Manager. IAS offrir\u00e0 ora ai programmatic buyer un\u2019offerta arricchita basata sui deal, progettata per selezionare gli spazi pubblicitari alla fonte e soddisfare i parametri di riferimento per gli inserzionisti in termini di contesto, <em>brand safety<\/em> e <em>viewability<\/em>, ottimizzando al contempo le performance su larga scala.&nbsp;<\/p>\n\n\n\n<p>IAS Curation offre agli inserzionisti dati azionabili per implementare strategie di Contextual targeting e avoidance su larga scala per gli acquisti media tramite Google Ad Manager. Per massimizzare la brand suitability, gli inserzionisti possono consolidare le offerte su spazi pubblicitari di alta qualit\u00e0 e targettizzare con precisione contenuti contestualmente rilevanti, ottimizzando l&#8217;efficienza degli investimenti adv. La tecnologia predittiva di IAS analizza preventivamente le pagine e le categorizza, permettendo ai brand di identificare senza sforzo lo spazio pubblicitario migliore ed evitare, contestualmente, contenuti inappropriati.<\/p>\n\n\n\n<p>\u201c<em>La brand suitability e la rilevanza contestuale sono priorit\u00e0 fondamentali per i <\/em>programmatic buyer <em>&nbsp;che mirano a evitare sprechi del budget adv su spazi pubblicitari di bassa qualit\u00e0 come MFA o ad clutter<\/em>\u201d ha dichiarato Srishti Gupta, Chief Product Officer di IAS. \u201c<em>IAS Curation offre, a chi acquista annunci in programmatic su Google Ad Manager, un percorso per migliorare la propria strategia di acquisto e massimizzare efficacemente i ritorni sugli investimenti media tramite un\u2019ottimizzazione basata su AI<\/em>\u201d.<\/p>\n\n\n\n<p>IAS Curation per Google Ad Manager agli inserzionisti globali offre:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Spazi pubblicitari personalizzabili:<\/strong> gli inserzionisti che gestiscono campagne in programmatic possono ora utilizzare l\u2019offerta arricchita di IAS per personalizzare lo spazio pubblicitario prima che raggiunga la piattaforma di acquisto.&nbsp;<\/li>\n\n\n\n<li><strong>Targettizzazione pi\u00f9 accurata: <\/strong>la classificazione contestuale di IAS, basata sull\u2019elaborazione del linguaggio naturale, consente agli inserzionisti di targettizzare solo contenuti di qualit\u00e0 e rilevanti, evitando contenuti non in linea con il brand.<\/li>\n\n\n\n<li><strong>Spazi pubblicitari di qualit\u00e0:<\/strong> grazie a strumenti di contextual avoidance , <em>brand safety &amp; suitability<\/em>, oltre al filtro di MFA, applicabili prima che lo spazio pubblicitario raggiunga un utente, gli inserzionisti possono ridurre gli sprechi e massimizzare il ROI con misurazioni e ottimizzazioni guidate dall&#8217;intelligenza artificiale.<\/li>\n<\/ul>\n\n\n\n<p>Il lancio di IAS Curation con Google Ad Manager rappresenta l\u2019ultimo passo della lunga collaborazione tra IAS e Google. A giugno 2024, IAS ha annunciato <a href=\"https:\/\/integralads.com\/it\/news\/ias-amplia-la-misurazione-della-brand-safety-e-suitability-per-youtube-includendo-le-campagne-performance-max-e-demand-gen\/\">l\u2019estensione della sua soluzione leader nel settore per la misurazione di Brand Safety e Suitability per YouTube<\/a>, includendo report per le campagne Performance Max e Demand Gen su Google Ads. Nel 2023 IAS ha reso disponibile la <a href=\"https:\/\/integralads.com\/it\/news\/ias-potenzia-le-funzionalita-di-youtube-e-lancia-la-misurazione-della-viewability-e-del-traffico-non-valido-per-gli-short-di-youtube\/\">misurazione Total Media Quality (TMQ) per brand safety e suitability su YouTube Shorts<\/a> offrendo agli inserzionisti una copertura estesa per la misurazione avanzata di Brand Safety e Suitability.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I programmatic buyer possono massimizzare la media quality e i ritorni su larga scala con la nuova ottimizzazione dell&#8217;offerta guidata dall&#8217;intelligenza artificiale Milano, 5 novembre 2024 \u2013 Integral Ad Science (IAS), piattaforma globale leader&nbsp; nella misurazione e ottimizzazione dei media,&#8230;<\/p>\n","protected":false},"author":29,"featured_media":338310,"menu_order":0,"template":"","portfolio-types":[572,571],"class_list":["post-340073","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-copertura-mediatica","portfolio-types-notizia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS presenta Curation con Google Ad Manager per offrire al mondo dell\u2019advertising solo spazi in linea con il brand - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/news\/ias-presenta-curation-con-google-ad-manager-per-offrire-al-mondo-delladvertising-solo-spazi-in-linea-con-il-brand\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS presenta Curation con Google Ad Manager per offrire al mondo dell\u2019advertising solo spazi in linea con il brand\" \/>\n<meta property=\"og:description\" content=\"I programmatic buyer possono massimizzare la media quality e i ritorni su larga scala con la nuova ottimizzazione dell&#8217;offerta guidata dall&#8217;intelligenza artificiale Milano, 5 novembre 2024 \u2013 Integral Ad Science (IAS), piattaforma globale leader&nbsp; nella misurazione e ottimizzazione dei media,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/news\/ias-presenta-curation-con-google-ad-manager-per-offrire-al-mondo-delladvertising-solo-spazi-in-linea-con-il-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-17T09:19:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/11\/Google-Ad-Manager-Lockup-2-on-white-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/ias-presenta-curation-con-google-ad-manager-per-offrire-al-mondo-delladvertising-solo-spazi-in-linea-con-il-brand\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/ias-presenta-curation-con-google-ad-manager-per-offrire-al-mondo-delladvertising-solo-spazi-in-linea-con-il-brand\\\/\",\"name\":\"IAS presenta Curation con Google Ad Manager per offrire al mondo dell\u2019advertising solo spazi in linea con il brand - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/ias-presenta-curation-con-google-ad-manager-per-offrire-al-mondo-delladvertising-solo-spazi-in-linea-con-il-brand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/ias-presenta-curation-con-google-ad-manager-per-offrire-al-mondo-delladvertising-solo-spazi-in-linea-con-il-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Google-Ad-Manager-Lockup-2-on-white-1.png\",\"datePublished\":\"2024-11-05T11:47:00+00:00\",\"dateModified\":\"2025-07-17T09:19:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/ias-presenta-curation-con-google-ad-manager-per-offrire-al-mondo-delladvertising-solo-spazi-in-linea-con-il-brand\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/ias-presenta-curation-con-google-ad-manager-per-offrire-al-mondo-delladvertising-solo-spazi-in-linea-con-il-brand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/ias-presenta-curation-con-google-ad-manager-per-offrire-al-mondo-delladvertising-solo-spazi-in-linea-con-il-brand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Google-Ad-Manager-Lockup-2-on-white-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Google-Ad-Manager-Lockup-2-on-white-1.png\",\"width\":1200,\"height\":1200,\"caption\":\"IAS launches Curation with Google Ad Manager.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/ias-presenta-curation-con-google-ad-manager-per-offrire-al-mondo-delladvertising-solo-spazi-in-linea-con-il-brand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IAS presenta Curation con Google Ad Manager per offrire al mondo dell\u2019advertising solo spazi in linea con il brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IAS presenta Curation con Google Ad Manager per offrire al mondo dell\u2019advertising solo spazi in linea con il brand - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/it\/news\/ias-presenta-curation-con-google-ad-manager-per-offrire-al-mondo-delladvertising-solo-spazi-in-linea-con-il-brand\/","og_locale":"it_IT","og_type":"article","og_title":"IAS presenta Curation con Google Ad Manager per offrire al mondo dell\u2019advertising solo spazi in linea con il brand","og_description":"I programmatic buyer possono massimizzare la media quality e i ritorni su larga scala con la nuova ottimizzazione dell&#8217;offerta guidata dall&#8217;intelligenza artificiale Milano, 5 novembre 2024 \u2013 Integral Ad Science (IAS), piattaforma globale leader&nbsp; nella misurazione e ottimizzazione dei media,...","og_url":"https:\/\/integralads.com\/it\/news\/ias-presenta-curation-con-google-ad-manager-per-offrire-al-mondo-delladvertising-solo-spazi-in-linea-con-il-brand\/","og_site_name":"Integral Ad Science","article_modified_time":"2025-07-17T09:19:16+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/11\/Google-Ad-Manager-Lockup-2-on-white-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@integralads","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/integralads.com\/it\/news\/ias-presenta-curation-con-google-ad-manager-per-offrire-al-mondo-delladvertising-solo-spazi-in-linea-con-il-brand\/","url":"https:\/\/integralads.com\/it\/news\/ias-presenta-curation-con-google-ad-manager-per-offrire-al-mondo-delladvertising-solo-spazi-in-linea-con-il-brand\/","name":"IAS presenta Curation con Google Ad Manager per offrire al mondo dell\u2019advertising solo spazi in linea con il brand - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/it\/news\/ias-presenta-curation-con-google-ad-manager-per-offrire-al-mondo-delladvertising-solo-spazi-in-linea-con-il-brand\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/it\/news\/ias-presenta-curation-con-google-ad-manager-per-offrire-al-mondo-delladvertising-solo-spazi-in-linea-con-il-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/11\/Google-Ad-Manager-Lockup-2-on-white-1.png","datePublished":"2024-11-05T11:47:00+00:00","dateModified":"2025-07-17T09:19:16+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/it\/news\/ias-presenta-curation-con-google-ad-manager-per-offrire-al-mondo-delladvertising-solo-spazi-in-linea-con-il-brand\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/it\/news\/ias-presenta-curation-con-google-ad-manager-per-offrire-al-mondo-delladvertising-solo-spazi-in-linea-con-il-brand\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/it\/news\/ias-presenta-curation-con-google-ad-manager-per-offrire-al-mondo-delladvertising-solo-spazi-in-linea-con-il-brand\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/11\/Google-Ad-Manager-Lockup-2-on-white-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/11\/Google-Ad-Manager-Lockup-2-on-white-1.png","width":1200,"height":1200,"caption":"IAS launches Curation with Google Ad Manager."},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/it\/news\/ias-presenta-curation-con-google-ad-manager-per-offrire-al-mondo-delladvertising-solo-spazi-in-linea-con-il-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/it\/"},{"@type":"ListItem","position":2,"name":"IAS presenta Curation con Google Ad Manager per offrire al mondo dell\u2019advertising solo spazi in linea con il brand"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio\/340073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/users\/29"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio\/340073\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media\/338310"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media?parent=340073"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio-types?post=340073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}