{"id":341788,"date":"2025-05-08T17:34:00","date_gmt":"2025-05-08T17:34:00","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=341788"},"modified":"2025-05-09T11:35:46","modified_gmt":"2025-05-09T11:35:46","slug":"ias-introduce-una-soluzione-per-la-misurazione-pre-screen-della-brand-safety-e-suitability-per-il-search-partner-network-di-google","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/ias-introduce-una-soluzione-per-la-misurazione-pre-screen-della-brand-safety-e-suitability-per-il-search-partner-network-di-google\/","title":{"rendered":"IAS introduce una soluzione per la misurazione pre-screen della brand safety e suitability per il Search Partner Network di Google"},"content":{"rendered":"\n<p><em>Ora gli inserzionisti possono usare liste di esclusione predefinite<br>per evitare determinati contenuti anche all&#8217;interno del Search Partner Network di Google<\/em><em><\/em><\/p>\n\n\n\n<p><strong>Milano, 8 maggio 2025 \u2014<\/strong> Integral Ad Science (Nasdaq: IAS), piattaforma globale leader nella misurazione e ottimizzazione dei media digitali, annuncia il lancio di IAS Pre-Screen Brand Safety per il Search Partner Network (SPN) di Google. Grazie a questa nuova soluzione, gli advertiser avranno a disposizione un livello di controllo ancora pi\u00f9 ampio sugli investimenti pubblicitari, potendo intervenire in anticipo prima che gli annunci vengano mostrati all\u2019interno dell\u2019inventory SPN.<\/p>\n\n\n\n<p>Il Search Partner Network include siti web e app legati alle ricerche, offrendo agli inserzionisti un\u2019opportunit\u00e0 per ampliare la propria reach e generare conversioni su mobile e desktop. La nuova soluzione di IAS permette di escludere in automatico quei siti partner che non rispondono agli standard di safety e suitability definiti a livello di settore, applicando il filtro all\u2019intero elenco di domini dell\u2019SPN.<\/p>\n\n\n\n<p>\u201c<em>Questo upgrade rafforza la nostra collaborazione con Google, offrendo agli inserzionisti di tutto il mondo accesso continuo a soluzioni indipendenti e affidabili per la misurazione e l\u2019ottimizzazione delle proprie performance<\/em>\u201d racconta Lisa Utzschneider, CEO di IAS. \u201cCome <em>IAS ci impegnamo ogni giorno per garantire ai brand la massima trasparenza, ovunque decidano di investire in media digitali, per consentire loro la scalabilit\u00e0 di tutte le campagne in modo sicuro su tutti i canali e dispositivi<\/em>.\u201d<\/p>\n\n\n\n<p>Con IAS, gli inserzionisti attivi sull\u2019SPN possono contare su:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Controlli indipendenti e affidabili:<\/strong> la soluzione Pre-Screen di IAS \u00e8 basata su 12 standard riconosciuti a livello di settore. Gli aggiornamenti settimanali assicurano che i domini siano regolarmente filtrati per garantire la sicurezza e l&#8217;aderenza ai valori del brand nell&#8217;inventario SPN.<\/li>\n\n\n\n<li><strong>Copertura globale completa:<\/strong> le funzionalit\u00e0 di IAS si estendono all\u2019intero ecosistema Google, compresi YouTube, Google Video Partners e ora anche Search Partner Network.<\/li>\n\n\n\n<li><strong>Supporto su tutti i formati di campagna:<\/strong> le liste di esclusione IAS sono compatibili con tutti i tipi di campagna che includono l\u2019inventory SPN, come Search, Shopping Standard, App e Performance Max.<\/li>\n<\/ul>\n\n\n\n<p>Pienamente integrata con le protezioni per la brand safety gi\u00e0 esistenti su SPN fornite da Google, la soluzione di IAS aggiunge un ulteriore livello di trasparenza e controllo proattivo da parte di un operatore indipendente, rappresentando l\u2019ultima tappa di una collaborazione consolidata con Google.<\/p>\n\n\n\n<p>Nel 2024, IAS aveva introdotto IAS Optimization per YouTube per massimizzare la suitability di contesto degli inserzionisti su YouTube attraverso controlli di idoneit\u00e0 pre-screen migliorati. In precedenza, IAS aveva gi\u00e0 esteso la propria soluzione di misurazione per la <a href=\"https:\/\/integralads.com\/news\/ias-expands-brand-safety-suitability-measurement-youtube-performance-max-demand-gen\/\">Brand Safety and Suitability Measurement per YouTube<\/a> includendo anche le campagne Performance Max e Demand Gen, e lanciato la funzionalit\u00e0 di <a href=\"https:\/\/integralads.com\/news\/ias-curation-google-ad-manager\/\">IAS Curation con Google Ad Manager<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ora gli inserzionisti possono usare liste di esclusione predefiniteper evitare determinati contenuti anche all&#8217;interno del Search Partner Network di Google Milano, 8 maggio 2025 \u2014 Integral Ad Science (Nasdaq: IAS), piattaforma globale leader nella misurazione e ottimizzazione dei media digitali,&#8230;<\/p>\n","protected":false},"author":29,"featured_media":341726,"menu_order":0,"template":"","portfolio-types":[572],"class_list":["post-341788","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-copertura-mediatica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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