{"id":344183,"date":"2025-10-29T18:40:00","date_gmt":"2025-10-29T18:40:00","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=344183"},"modified":"2025-10-30T16:41:00","modified_gmt":"2025-10-30T16:41:00","slug":"tiktok-sceglie-integral-ad-science-per-la-misurazione-della-brand-safety-per-gli-inserzionisti-di-tiktok-pangle","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/tiktok-sceglie-integral-ad-science-per-la-misurazione-della-brand-safety-per-gli-inserzionisti-di-tiktok-pangle\/","title":{"rendered":"TikTok sceglie Integral Ad Science per la misurazione della Brand Safety per gli inserzionisti di TikTok Pangle"},"content":{"rendered":"\n<p><em>IAS offre agli inserzionisti TikTok Pangle maggiore trasparenza e protezione del brand<\/em><\/p>\n\n\n\n<p><strong>Milano, 29 ottobre 2025 \u2013 <\/strong>Integral Ad Science (Nasdaq: IAS), piattaforma globale leader nella <em>media measurement &amp; optimization<\/em>, ha annunciato di essere stata integrata in <strong>TikTok Pangle<\/strong> per il lancio di nuove funzionalit\u00e0 di <strong>Brand Safety<\/strong>, oltre alla misurazione di <strong>Viewability<\/strong> e <strong>Invalid Traffic (IVT)<\/strong>, per gli inserzionisti che utilizzano <strong>TikTok Pangle<\/strong>, <em>ad network<\/em> di TikTok for Business.<\/p>\n\n\n\n<p>TikTok Pangle racchiude oltre <strong>380mila app a livello globale<\/strong>, con una <em>user reach<\/em> quotidiana di <strong>2,9 miliardi<\/strong> generata da traffico in-app.<\/p>\n\n\n\n<p>Gli inserzionisti possono ora combinare il servizio di <strong>Total Media Quality (TMQ)<\/strong> di IAS \u2013 una misurazione <em>AI-driven<\/em> <em>post-bid<\/em> su TikTok \u2013 con il nuovo <strong>Post-Bid Measurement<\/strong> per TikTok Pangle, ampliando la propria <em>reach<\/em> in totale sicurezza.<\/p>\n\n\n\n<p>Questa integrazione si aggiunge alle soluzioni di <strong>Social Optimization<\/strong> di IAS per TikTok, che offrono agli inserzionisti maggiore trasparenza e controllo sui propri investimenti pubblicitari sulla piattaforma.<\/p>\n\n\n\n<p>\u201c<em>I nostri inserzionisti apprezzano molto le soluzioni scalabili di IAS su TikTok. Le nuove funzionalit\u00e0 di Brand Safety garantiscono a livello globale un accesso indipendente e affidabile a misurazioni di terze parti su tutte le soluzioni TikTok, incluse le centinaia di migliaia di app globali di Pangle<\/em>\u201d commenta <strong>Lisa Utzschneider<\/strong>, CEO di IAS. \u201c<em>IAS si impegna a fornire ai brand la massima trasparenza ovunque investano nel digital media, cos\u00ec da poter scalare le campagne con fiducia<\/em>.\u201d<\/p>\n\n\n\n<p>Il servizio di <strong>Post-Bid Measurement di IAS per TikTok Pangle<\/strong> offre agli inserzionisti globali:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Una copertura ampliata di Total Media Quality<\/strong>: misurazione di <em>Viewability<\/em>, <em>Invalid Traffic (IVT)<\/em> e <em>Brand Safety<\/em> su TikTok Pangle, oltre alla TMQ per TikTok, che copre For You Feed, Profile Feed, Following Feed, Search Feed e TikTok Lite (nei mercati supportati);<\/li>\n\n\n\n<li><strong>Una reach globale<\/strong>: IAS supporta l\u2019inventory pubblicitaria di TikTok Pangle su oltre 380mila app che raggiungono audience in <strong>APAC, EMEA e LATAM<\/strong>;<\/li>\n\n\n\n<li><strong>Una misurazione indipendente e di terze parti<\/strong>: verificando che gli annunci su TikTok Pangle compaiano accanto a mobile app sicure per i brand, nel rispetto degli standard di settore.<\/li>\n<\/ul>\n\n\n\n<p>Questo annuncio amplia la partnership tra <strong>IAS e TikTok<\/strong>, avviata nel 2021 con il lancio di una soluzione di <strong>pre-bid optimization<\/strong>. Ad aprile, IAS aveva gi\u00e0 annunciato un\u2019estensione delle<\/p>\n\n\n\n<p>proprie soluzioni di <strong>Social Optimization<\/strong> per TikTok, includendo le <strong>pre-bid Video Exclusion Lists<\/strong>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS offre agli inserzionisti TikTok Pangle maggiore trasparenza e protezione del brand Milano, 29 ottobre 2025 \u2013 Integral Ad Science (Nasdaq: IAS), piattaforma globale leader nella media measurement &amp; optimization, ha annunciato di essere stata integrata in TikTok Pangle per&#8230;<\/p>\n","protected":false},"author":29,"featured_media":344119,"menu_order":0,"template":"","portfolio-types":[572],"class_list":["post-344183","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-copertura-mediatica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TikTok sceglie Integral Ad Science per la misurazione della Brand Safety per gli inserzionisti di TikTok Pangle - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/news\/tiktok-sceglie-integral-ad-science-per-la-misurazione-della-brand-safety-per-gli-inserzionisti-di-tiktok-pangle\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok sceglie Integral Ad Science per la misurazione della Brand Safety per gli inserzionisti di TikTok Pangle\" \/>\n<meta property=\"og:description\" content=\"IAS offre agli inserzionisti TikTok Pangle maggiore trasparenza e protezione del brand Milano, 29 ottobre 2025 \u2013 Integral Ad Science (Nasdaq: IAS), piattaforma globale leader nella media measurement &amp; optimization, ha annunciato di essere stata integrata in TikTok Pangle per...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/news\/tiktok-sceglie-integral-ad-science-per-la-misurazione-della-brand-safety-per-gli-inserzionisti-di-tiktok-pangle\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-30T16:41:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/pangle-lockup-color-vertical.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/tiktok-sceglie-integral-ad-science-per-la-misurazione-della-brand-safety-per-gli-inserzionisti-di-tiktok-pangle\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/tiktok-sceglie-integral-ad-science-per-la-misurazione-della-brand-safety-per-gli-inserzionisti-di-tiktok-pangle\\\/\",\"name\":\"TikTok sceglie Integral Ad Science per la misurazione della Brand Safety per gli inserzionisti di TikTok Pangle - 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