{"id":349980,"date":"2026-10-07T08:47:30","date_gmt":"2026-10-07T08:47:30","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=349980"},"modified":"2026-10-07T08:49:22","modified_gmt":"2026-10-07T08:49:22","slug":"integral-ad-science-e-la-nuova-misurazione-della-brand-safety-e-suitability-per-chatgpt-ads","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/it\/news\/integral-ad-science-e-la-nuova-misurazione-della-brand-safety-e-suitability-per-chatgpt-ads\/","title":{"rendered":"\u00a0Integral Ad Science e la nuova misurazione della brand safety e suitability per ChatGPT Ads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"349980\" class=\"elementor elementor-349980\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-049f1fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"22240\" data-id=\"049f1fb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52bb85d\" data-eae-slider=\"72832\" data-id=\"52bb85d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97c5bed elementor-widget elementor-widget-text-editor\" data-id=\"97c5bed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><i>La collaborazione segna un passo fondamentale nella visione di IAS: costruire<\/i><i><br \/><\/i><i> un\u2019infrastruttura indipendente di fiducia per la pubblicit\u00e0 nell\u2019era dell\u2019AI<\/i><\/strong><\/p><p><i><span style=\"font-weight: 400;\">Milano, 5 ottobre 2026<\/span><\/i><span style=\"font-weight: 400;\"> \u2013 <\/span><span style=\"font-weight: 400;\">Mentre l\u2019intelligenza artificiale trasforma rapidamente il digital advertising, i marketer si trovano di fronte a una nuova sfida cruciale: garantire brand safety e suitability in ambienti dinamici, generativi e AI-native. Senza una verifica indipendente, la pubblicit\u00e0 nei canali conversazionali rischia di creare un punto cieco per i grandi brand che cercano standard affidabili di media quality.<\/span><\/p><p><span style=\"font-weight: 400;\">Per affrontare la sfida che impatta l\u2019intero settore, <\/span><a href=\"https:\/\/integralads.com\/\"><span style=\"font-weight: 400;\">Integral Ad Science<\/span><\/a><span style=\"font-weight: 400;\"> (IAS), una delle aziende di media quality pi\u00f9 affidabili al mondo, annuncia oggi di essere tra i primi partner di media quality a supportare ChatGPT Ads, offrendo una misurazione indipendente e di terze parti della brand safety e suitability.<\/span><\/p><p><span style=\"font-weight: 400;\">Mentre le interfacce conversazionali si affermano come primari discovery channels, i brand necessitano di framework di misurazione standardizzati per tutelare il proprio valore. Attraverso questa nuova integrazione, IAS offre agli inserzionisti proprio quella verifica indipendente necessaria per ampliare gli investimenti in ChatGPT Ads con lo stesso livello di fiducia e trasparenza disponibile sull\u2019open web, sulla CTV e sulle piattaforme social.<\/span><\/p><p><span style=\"font-weight: 400;\">La collaborazione rappresenta un passo importante nella pi\u00f9 ampia strategia di IAS volta a costruire un\u2019infrastruttura indipendente di fiducia per l\u2019era dell\u2019AI. Mentre i comportamenti consumer si estendono a canali consolidati ed emergenti, IAS si impegna a offrire ai marketer trasparenza e fiducia costanti, ovunque entrino in contatto con il proprio pubblico.<\/span><\/p><p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">La crescita sostenibile della pubblicit\u00e0 nell\u2019AI dipende interamente da solide basi di fiducia digitale<\/span><\/i><span style=\"font-weight: 400;\">\u201d commenta <\/span><b>Lidiane Jones, CEO di Integral Ad Science<\/b><span style=\"font-weight: 400;\">. <\/span><i><span style=\"font-weight: 400;\">\u201cMentre le piattaforme basate su LLM diventano touchpoint essenziali per i consumatori, una verifica rigorosa di terze parti consente ai marketer di presidiare con fiducia le esperienze AI-native, mantenendo i pi\u00f9 elevati standard di protezione del brand\u201d<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Grazie all\u2019integrazione, gli inserzionisti partecipanti avranno accesso a una reportistica indipendente fornita da IAS. Questo consentir\u00e0 ai marketer di:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comprendere la brand safety e suitability negli ambienti AI-native:<\/b><span style=\"font-weight: 400;\"> verificando come ChatGPT Ads risponde ai requisiti di brand safety e suitability nelle diverse categorie della tassonomia IAS.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Valutare un canale di marketing emergente:<\/b><span style=\"font-weight: 400;\"> utilizzando una misurazione di terze parti per valutare ChatGPT Ads nell\u2019ambito di una strategia media pi\u00f9 ampia.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monitorare la media quality nel tempo:<\/b><span style=\"font-weight: 400;\"> mantenendo una visione continuativa della brand safety e suitability, mentre evolvono le capacit\u00e0 di classificazione e gli ambienti AI-native.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">L\u2019integrazione \u00e8 attualmente in fase di pilot a numero chiuso con un gruppo selezionato di campagne negli USA; \u00e8 prevista una successiva estensione della disponibilit\u00e0.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La collaborazione segna un passo fondamentale nella visione di IAS: costruire un\u2019infrastruttura indipendente di fiducia per la pubblicit\u00e0 nell\u2019era dell\u2019AI Milano, 5 ottobre 2026 \u2013 Mentre l\u2019intelligenza artificiale trasforma rapidamente il digital advertising, i marketer si trovano di fronte a&#8230;<\/p>\n","protected":false},"author":37,"featured_media":349981,"menu_order":0,"template":"","portfolio-types":[572],"class_list":["post-349980","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-copertura-mediatica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00a0Integral Ad Science e la nuova misurazione della brand safety e suitability per ChatGPT Ads - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/news\/integral-ad-science-e-la-nuova-misurazione-della-brand-safety-e-suitability-per-chatgpt-ads\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a0Integral Ad Science e la nuova misurazione della brand safety e suitability per ChatGPT Ads\" \/>\n<meta property=\"og:description\" content=\"La collaborazione segna un passo fondamentale nella visione di IAS: costruire un\u2019infrastruttura indipendente di fiducia per la pubblicit\u00e0 nell\u2019era dell\u2019AI Milano, 5 ottobre 2026 \u2013 Mentre l\u2019intelligenza artificiale trasforma rapidamente il digital advertising, i marketer si trovano di fronte a...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/news\/integral-ad-science-e-la-nuova-misurazione-della-brand-safety-e-suitability-per-chatgpt-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-07T08:49:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/10\/NEW-OpenAI-partnership-LIGHT-800x800-2-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/integral-ad-science-e-la-nuova-misurazione-della-brand-safety-e-suitability-per-chatgpt-ads\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/integral-ad-science-e-la-nuova-misurazione-della-brand-safety-e-suitability-per-chatgpt-ads\\\/\",\"name\":\"\u00a0Integral Ad Science e la nuova misurazione della brand safety e suitability per ChatGPT Ads - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/integral-ad-science-e-la-nuova-misurazione-della-brand-safety-e-suitability-per-chatgpt-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/integral-ad-science-e-la-nuova-misurazione-della-brand-safety-e-suitability-per-chatgpt-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/NEW-OpenAI-partnership-LIGHT-800x800-2-3.png\",\"datePublished\":\"2026-10-07T08:47:30+00:00\",\"dateModified\":\"2026-10-07T08:49:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/integral-ad-science-e-la-nuova-misurazione-della-brand-safety-e-suitability-per-chatgpt-ads\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/integral-ad-science-e-la-nuova-misurazione-della-brand-safety-e-suitability-per-chatgpt-ads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/integral-ad-science-e-la-nuova-misurazione-della-brand-safety-e-suitability-per-chatgpt-ads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/NEW-OpenAI-partnership-LIGHT-800x800-2-3.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/NEW-OpenAI-partnership-LIGHT-800x800-2-3.png\",\"width\":800,\"height\":800,\"caption\":\"OpenAI IAS partnership\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/news\\\/integral-ad-science-e-la-nuova-misurazione-della-brand-safety-e-suitability-per-chatgpt-ads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00a0Integral Ad Science e la nuova misurazione della brand safety e suitability per ChatGPT Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u00a0Integral Ad Science e la nuova misurazione della brand safety e suitability per ChatGPT Ads - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/it\/news\/integral-ad-science-e-la-nuova-misurazione-della-brand-safety-e-suitability-per-chatgpt-ads\/","og_locale":"it_IT","og_type":"article","og_title":"\u00a0Integral Ad Science e la nuova misurazione della brand safety e suitability per ChatGPT Ads","og_description":"La collaborazione segna un passo fondamentale nella visione di IAS: costruire un\u2019infrastruttura indipendente di fiducia per la pubblicit\u00e0 nell\u2019era dell\u2019AI Milano, 5 ottobre 2026 \u2013 Mentre l\u2019intelligenza artificiale trasforma rapidamente il digital advertising, i marketer si trovano di fronte a...","og_url":"https:\/\/integralads.com\/it\/news\/integral-ad-science-e-la-nuova-misurazione-della-brand-safety-e-suitability-per-chatgpt-ads\/","og_site_name":"Integral Ad Science","article_modified_time":"2026-10-07T08:49:22+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/10\/NEW-OpenAI-partnership-LIGHT-800x800-2-3.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@integralads","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/integralads.com\/it\/news\/integral-ad-science-e-la-nuova-misurazione-della-brand-safety-e-suitability-per-chatgpt-ads\/","url":"https:\/\/integralads.com\/it\/news\/integral-ad-science-e-la-nuova-misurazione-della-brand-safety-e-suitability-per-chatgpt-ads\/","name":"\u00a0Integral Ad Science e la nuova misurazione della brand safety e suitability per ChatGPT Ads - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/it\/news\/integral-ad-science-e-la-nuova-misurazione-della-brand-safety-e-suitability-per-chatgpt-ads\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/it\/news\/integral-ad-science-e-la-nuova-misurazione-della-brand-safety-e-suitability-per-chatgpt-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/10\/NEW-OpenAI-partnership-LIGHT-800x800-2-3.png","datePublished":"2026-10-07T08:47:30+00:00","dateModified":"2026-10-07T08:49:22+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/it\/news\/integral-ad-science-e-la-nuova-misurazione-della-brand-safety-e-suitability-per-chatgpt-ads\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/it\/news\/integral-ad-science-e-la-nuova-misurazione-della-brand-safety-e-suitability-per-chatgpt-ads\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/it\/news\/integral-ad-science-e-la-nuova-misurazione-della-brand-safety-e-suitability-per-chatgpt-ads\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/10\/NEW-OpenAI-partnership-LIGHT-800x800-2-3.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/10\/NEW-OpenAI-partnership-LIGHT-800x800-2-3.png","width":800,"height":800,"caption":"OpenAI IAS partnership"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/it\/news\/integral-ad-science-e-la-nuova-misurazione-della-brand-safety-e-suitability-per-chatgpt-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/it\/"},{"@type":"ListItem","position":2,"name":"\u00a0Integral Ad Science e la nuova misurazione della brand safety e suitability per ChatGPT Ads"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio\/349980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/users\/37"}],"version-history":[{"count":4,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio\/349980\/revisions"}],"predecessor-version":[{"id":349985,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio\/349980\/revisions\/349985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media\/349981"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media?parent=349980"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/portfolio-types?post=349980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}