{"id":317563,"date":"2019-11-20T05:00:00","date_gmt":"2019-11-20T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/maggiori-controlli-della-brand-safety-ai-video-di-facebook\/"},"modified":"2024-11-13T11:19:39","modified_gmt":"2024-11-13T11:19:39","slug":"maggiori-controlli-della-brand-safety-ai-video-di-facebook","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/maggiori-controlli-della-brand-safety-ai-video-di-facebook\/","title":{"rendered":"Maggiori controlli della brand safety ai video di Facebook"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Guardati intorno. \u00c8 probabile che ti trovi nelle vicinanze di qualcuno, se non di molti, che sta utilizzando almeno un dispositivo per leggere o guardare contenuti online. Che si tratti dell&#8217;ultimo video di tendenza o di un aggiornamento delle notizie in tempo reale, stiamo creando e consumando contenuti a una velocit\u00e0 senza precedenti. Entro il 2025, in tutto il mondo verranno creati circa 163 zeta byte di dati, quattro volte pi\u00f9 di tutte le parole pronunciate nella storia umana!<\/span><\/span><\/span><\/span><\/p>\n<p>Non ci credi? I numeri non mentono. <a href=\"https:\/\/content-na1.emarketer.com\/facebook-s-clear-history-tool-what-advertisers-should-and-should-not-worry-about\">Ogni minuto<\/a>:<\/p>\n<ul>\n<li>4.146.600 video guardati su YouTube<\/li>\n<li>15.000 GIF inviate tramite Facebook Messenger<\/li>\n<li>527.760 foto condivise dagli utenti di Snapchat<\/li>\n<li>456.000 tweet inviati su Twitter<\/li>\n<li>46.749 foto pubblicate su Instagram<\/li>\n<\/ul>\n<p>Oggi siamo lieti di annunciare di aver collaborato con Facebook per rilasciare una soluzione di Brand safety e suitability unica nel suo genere per i video in-stream di Facebook. La nuova soluzione di inclusion list di IAS di , sviluppata per Dynamic Content Sets di Facebook attualmente in fase di test, supporta la crescente domanda degli inserzionisti di video altamente visualizzabili e sicuri per raggiungere il pubblico ideale su Facebook. Utilizzando una combinazione di metodologia di brand safety proprietaria e una solida tecnologia di machine learning (apprendimento automatico), creiamo inclusion list di video a basso rischio in tutte le categorie supportate. Gli elenchi vengono aggiornati quotidianamente per garantire che i set di contenuti siano il pi\u00f9 aggiornati possibile. Prima di pubblicare le proprie pubblicit\u00e0 su video in-stream, i nostri clienti possono applicare questi elenchi preselezionati tramite il proprio Business Manager di Facebook.<\/p>\n<p>Questa versione segna la fase successiva nella crescente partnership tra IAS e Facebook. Insieme, ci dedichiamo allo sviluppo di soluzioni innovative in risposta alle tendenze del settore e alle preoccupazioni degli inserzionisti. La nostra soluzione pi\u00f9 recente presenta al settore uno strumento potente per ridurre al minimo il rischio per il marchio su piattaforme social con pre-screening di terze parti. Dato che quasi <a href=\"\/uk\/insider\/ripple-effect-study\/\">nove consumatori su dieci (88%) nel Regno Unito trovano fastidioso quando un marchio appare accanto a contenuti di bassa qualit\u00e0<\/a>, la nostra soluzione consente agli inserzionisti di assumere il controllo della spesa dei media e catturare la preziosa attenzione dei consumatori.<\/p>\n<p>Dal 2016, IAS e Facebook hanno stretto una collaborazione per fornire informazioni affidabili per gli inserzionisti. Le nostre soluzioni di targeting scalabili consentono ai nostri clienti di proteggere e far crescere i loro marchi in ambienti adatti sulla pi\u00f9 grande piattaforma di contenuti social del mondo.<\/p>\n<p>Per maggiori informazioni sulla nostra soluzione bi Brand Safety <a href=\"\/it\/insider\/brand-suitability-su-misura\/\">scarica la nostra guida\u00a0<\/a><\/p>\n<p>Leggi anche: <a href=\"https:\/\/integralads.com\/it\/insider\/glossario-della-piattaforma-social\/\">Glossario della piattaforma social<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abbiamo collaborato con Facebook per rilasciare una soluzione di Brand safety e suitability unica nel suo genere per i video in-stream di Facebook.<\/p>\n","protected":false},"author":59,"featured_media":296688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[517,503,539,505],"tags":[],"class_list":["post-317563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-it","category-canali","category-piattaforme-proprietarie","category-temi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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