{"id":317570,"date":"2020-05-12T04:00:00","date_gmt":"2020-05-12T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/unified-video-tag-un-unico-video-dappertutto\/"},"modified":"2024-11-13T09:10:42","modified_gmt":"2024-11-13T09:10:42","slug":"unified-video-tag-un-unico-video-dappertutto","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/unified-video-tag-un-unico-video-dappertutto\/","title":{"rendered":"Unified Video Tag: un unico video, dappertutto!"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">E\u2019 ora disponibile la nostra soluzione di verifica per la Connected TV e un unico tag per i video.<\/span><\/span><\/span><\/span><\/p>\n<p>La misurazione di video e Connected TV (CTV) \u00e8 stata a lungo un argomento di discussione per i nostri clienti e IAS ha lavorato per oltre un anno per sviluppare soluzioni che rispondano a questa esigenza. Oggi l&#8217;attesa \u00e8 finita: due nuove soluzioni video sono ora pronte per essere aggiunte alle soluzioni IAS. Integral Ad Science \u00e8 lieta di annunciare la disponibilit\u00e0 di Unified Video Tag e della soluzione di verifica per la televisione connessa (CTV)!<\/p>\n<p><strong>Perch\u00e8 ti serve?<\/strong><br \/>\nMan mano che i consumatori passano pi\u00f9 tempo a casa, trascorrono anche pi\u00f9 tempo a guardare video: <span style=\"text-decoration: underline;\">quasi la met\u00e0 dei consumatori afferma di trascorrere da 1 a 3 ore in pi\u00f9 a guardare video in streaming<\/span> a seguito della pandemia di coronavirus. Lo stesso vale per i dispositivi CTV, in quanto IAS ha scoperto che <span style=\"text-decoration: underline;\">quasi i due terzi dei consumatori preferiscono la CTV rispetto ad altri dispositivi di streaming<\/span>, rispetto a meno della met\u00e0 all&#8217;inizio di quest&#8217;anno. Poich\u00e9 il pubblico continua a crescere, il settore dovr\u00e0 adattarsi per supportare e misurare strategie pubblicitarie cross screen, globali.<\/p>\n<p><strong>Quali sono i vantaggi?<\/strong><br \/>\nSemplificazione del processo di tagging e risparmio in termini di tempo e denaro, un unico tag video (<strong>Unified Video Tag<\/strong>) risponde in maniera dinamica all\u2019esigenza del settore di implementare la giusta tecnologia di misurazione; questa soluzione di un unico tag rende pi\u00f9 facile che mai per gli inserzionisti avviare e misurare campagne video.<br \/>\nD\u00ec addio alla moltitudine di tag! Misura facilmente i video, ovunque si trovino, con un unico tag possiamo misurare video in ambiente standard web e in app, su tutti i dispositivi, inclusa la CTV!<\/p>\n<p>Inoltre, con la soluzione di verifica per la <strong>Connected TV<\/strong> (CTV), ottieni informazioni sulla qualit\u00e0 dei media su CTV proteggendo i tuoi acquisti video pi\u00f9 importanti da traffico invalido (GIVT e SIVT). Inoltre, con le nostre metriche di Ad Quartile Completion, hai ora accesso alle informazioni sulla Viewability su CTV.<\/p>\n<p>Se sei interessato a saperne di pi\u00f9 sul nostro unico tag per i video o sulla nostra soluzione per CTV, rivolgiti al tuo contatto di riferimento in IAS o <a href=\"https:\/\/integralads.com\/it\/soluzioni\/ctv-video\/\">scarica il nostro Toolkit<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science \u00e8 lieta di annunciare la disponibilit\u00e0 di Unified Video Tag e della soluzione di verifica per la televisione connessa (CTV).<\/p>\n","protected":false},"author":59,"featured_media":296639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[503,518],"tags":[527],"class_list":["post-317570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-canali","category-ctv-video-it","tag-unified-video-tag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unified Video Tag: un unico video, dappertutto! 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