{"id":317571,"date":"2020-01-28T05:00:00","date_gmt":"2020-01-28T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/brand-suitability-su-misura\/"},"modified":"2024-10-17T10:45:10","modified_gmt":"2024-10-17T10:45:10","slug":"brand-suitability-su-misura","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/brand-suitability-su-misura\/","title":{"rendered":"La Brand Suitability \u00e8 su misura per te"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In Integral Ad Science, sin dall&#8217;inizio abbiamo avuto una <a href=\"https:\/\/integralads.com\/it\/soluzioni\/brand-safety-suitability\/\">soluzione solida di Brand Safety<\/a>. Oggigiorno, poich\u00e9 il tuo brand pu\u00f2 apparire su un maggior numero di luoghi e piattaforme, basarsi solo sulla sicurezza non \u00e8 sufficiente. Abbiamo investito su nuove tecnologie che tengono conto delle esigenze e del contesto specifico delle tue campagne pubblicitarie.<\/span><\/span><\/span><\/span><\/p>\n<p>Leggi qui sotto per scoprire come le campagne possono raggiungere il loro pieno potenziale con questa nuova soluzione di intelligenza contestuale (Brand Suitability), creata per brand ed editori.<\/p>\n<h3>Fase 1: Allontanati da contenuti non sicuri<\/h3>\n<p>Ammettiamolo: ci sono molti contenuti su Internet e una grande parte di questi non \u00e8 adatta a nessun brand. Il primo passo verso la nostra soluzione \u00e8 assicurarci di non pubblicare il tuo annuncio accanto a contenuti che fanno riferimento a contenuti ovviamente non sicuri, come violenza, terrorismo o contenuti sessuali. Gli approcci tradizionali spesso causano un&#8217;eccessiva protezione che pu\u00f2 ridurre inutilmente l&#8217;inventory disponibile. Il nostro approccio no.<\/p>\n<h3>Fase 2: Mira a contenuti contestualemente rilvanti<\/h3>\n<p>La sicurezza dovrebbe sempre essere la linea di fondo, ma non dovrebbe essere la tua unica decisione quando si tratta di implementare la tua strategia pubblicitaria. Con la nostra nuova soluzione di brand suitability ora puoi non solo utilizzare il blocking, ma anche utilizzare il targeting contestuale per indirizzare la tua spesa verso contenuti specifici per il tuo brand. Per situazioni in cui potrebbe esserci un&#8217;area grigia sull&#8217;uso di una parola, stiamo apportando oltre 20 anni di elaborazione del linguaggio naturale per analizzare tono e significato.<\/p>\n<h3>Fase 3: Costruisci il tuo brand<\/h3>\n<p>Il tuo brand \u00e8 unico e anche la tua soluzione di brand safety dovrebbe esserlo. La nostra nuova soluzione di brand suitability ti consentir\u00e0 di rafforzare e personalizzare pi\u00f9 che mai la costruzione del tuo brand. Crea categorie personalizzate per lanciare campagne molto mirate per ogni area verticale e demografica dei tuoi clienti. Per attrarre i tuoi clienti hai bisogno di vera intelligenza umana in modo da comprendere le sfumature del linguaggio. Costruisci il tuo brand trovando il contesto pi\u00f9 efficace per pubblicare i tuoi annunci e creare le connessioni pi\u00f9 significative.<\/p>\n<h3>Come la brand suitability di IAS aiuta gli editori<\/h3>\n<p>IAS \u00e8 impegnata a massimizzare il valore dell&#8217;inventory degli editori per rendere ogni impression importante. Con la nostra offerta avanzata di brand suitability, IAS continuer\u00e0 a collaborare con gli editori per confezionare, vendere e ottimizzare l&#8217;inventory, soddisfando in tempo reale le esigenze di brand suitability personalizzata degli acquirenti. <a href=\"https:\/\/go.integralads.com\/os-publisher-contextual-intelligence\">La soluzione di Context Control di IAS<\/a> per gli editori aumenta il fatturato e porta ad un miglioramento del rendimento.<\/p>\n<p>Con IAS, gli editori saranno ora in grado di classificare in modo pi\u00f9 accurato il contenuto della loro pagina per fornire ai propri inserzionisti una soluzione di brand safety intelligente e personalizzata. Utilizzando soluzioni avanzate, i clienti di IAS potranno usare il pacchetto smart inventory per massimizzare il valore del proprio contenuto, pagina per pagina, per un ottimo rendimento.<\/p>\n<p>Per saperne di pi\u00f9 scarica la nostra guida.<\/p>\n<p>Leggi anche: <a href=\"https:\/\/integralads.com\/it\/soluzioni\/brand-safety-suitability\/\">Glossario sulla Brand Safety<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sin dall&#8217;inizio abbiamo avuto una soluzione solida di Brand Safety, e con la Brand Suitability le campagne possono raggiungere il loro pieno potenziale.<\/p>\n","protected":false},"author":59,"featured_media":317572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[517,522,505],"tags":[],"class_list":["post-317571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-it","category-editori","category-temi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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