{"id":317573,"date":"2020-06-11T04:00:00","date_gmt":"2020-06-11T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/brand-safety-qualita-dei-contenuti\/"},"modified":"2023-09-28T10:53:08","modified_gmt":"2023-09-28T10:53:08","slug":"brand-safety-qualita-dei-contenuti","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/brand-safety-qualita-dei-contenuti\/","title":{"rendered":"Brand Safety &#038; Qualit\u00e0 dei Contenuti"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Capire il contesto in cui verranno visualizzati i tuoi annunci \u00e8 il primo passo per una strategia di <a href=\"\/apac\/insider\/brand-safety-and-suitability-measurement-for-youtube\/\">brand safety<\/a> efficace.<\/p>\n<p>Capire ci\u00f2 che \u00e8 appropriato per i propri consumatori e in linea con i valori del brand, pu\u00f2 evitare un errato posizionamento degli annunci e quindi un effetto negativo sulla reputazione del brand e sull&#8217;engagement del consumatore. Al contrario, posizionare un annuncio pubblicitario in contesti inappropriati e di bassa qualit\u00e0 pu\u00f2 avere conseguenze negative per il brand e la sua immagine, nonch\u00e9 percezioni meno favorevoli dei consumatori.<\/p>\n<p>Un ambiente pubblicitario con contesti di alta qualit\u00e0 migliora il coinvolgimento dei consumatori. Questo \u00e8 uno dei risultati del nostro recente studio &#8211; <a href=\"https:\/\/go.integralads.com\/it-ripple-effect-research.html\">The Ripple Effect<\/a> &#8211; in cui abbiamo analizzato l\u2019impatto che ha la qualit\u00e0 del contenuto, in cui un annuncio viene pubblicato, sulla percezione dei consumatori riguardo a quell\u2019annuncio pubblicitario.<\/p>\n<p>Ascolta il nostro webinar on demand e scopri come la qualit\u00e0 del contesto nel quale appare un annuncio pu\u00f2 influenzare la percezione dei consumatori italiani e apprendere le best practice per massimizzare l\u2019impatto della tua prossima campagna pubblicitaria.<\/p>\n<p>I nostri esperti &#8211; Elisa Lupo, managing Director di IAS in Italia e Tony Marlow, CMO di IAS &#8211; parleranno dell\u2019importanza del contesto e del sentiment e di come personalizzare la propria strategia di brand safety per migliori connessioni con i clienti e posizionamenti degli annunci in contenuti appropriati e in linea con i valori del brand.<\/p>\n<p>Durante il webinar verranno riportati, anche, i risultati del nostro studio The Ripple Effect.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Capire il contesto in cui verranno visualizzati i tuoi annunci \u00e8 il primo passo per una strategia di brand safety efficace.<\/p>\n","protected":false},"author":59,"featured_media":296348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[517,523,509,528],"tags":[591,590],"class_list":["post-317573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-it","category-insights-it","category-ricerche","category-webinars-videos-it","tag-ripple-effect-it","tag-webinar-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Safety &amp; 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