{"id":317575,"date":"2020-03-30T04:00:00","date_gmt":"2020-03-30T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/guida-sulla-frode-publicitaria-ad-fraud\/"},"modified":"2023-09-28T10:53:10","modified_gmt":"2023-09-28T10:53:10","slug":"guida-sulla-frode-publicitaria-ad-fraud","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/guida-sulla-frode-publicitaria-ad-fraud\/","title":{"rendered":"Guida sulla Frode Pubblicitaria (Ad Fraud)"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Secondo la World Federation of Advertisers (WFA), si stima che entro il 2025, ogni anno verranno sprecati oltre 50 miliardi di dollari nella frode pubblicitaria.<\/p>\n<p>La <a href=\"\/it\/insider\/glossario-sulle-frodi-pubblicitarie\/\">frode pubblicitaria<\/a> si \u00e8 evoluta in modo tale da avere un impatto su ogni elemento della pubblicit\u00e0 digitale. Continua ad esserci una generale confusione su quanto sia dannosa la frode pubblicitaria per l&#8217;ecosistema della pubblicit\u00e0 digitale.<\/p>\n<p>Ma cos&#8217;\u00e8 esattamente la frode, come funziona e, soprattutto, come possiamo eliminarla dall&#8217;ecosistema digitale?<\/p>\n<p>Siamo qui per rendere questo argomento complesso facile da capire e da affrontare. La nostra guida alle frodi pubblicitarie ti offre:<\/p>\n<ul>\n<li>una panoramica dei diversi tipi di frodi pubblicitarie<\/li>\n<li>Una maggiore conoscenza dei bot e botnet<\/li>\n<li>metodi per identificare e combattere le frodi pubblicitarie<\/li>\n<li>azioni necessarie che puoi fare per proteggerti<\/li>\n<\/ul>\n<p>Compila questo modulo per ottenere la tua guida sulla frode pubblicitaria.<\/p>\n<p>&nbsp;<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La frode pubblicitaria si \u00e8 evoluta in modo tale da avere un impatto su ogni elemento della pubblicit\u00e0 digitale. Continua ad esserci una generale confusione su quanto sia dannosa la frode pubblicitaria per l&#8217;ecosistema della pubblicit\u00e0 digitale.<\/p>\n","protected":false},"author":59,"featured_media":296650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[512,533],"tags":[534,535],"class_list":["post-317575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-it","category-guide-it","tag-frode-publicitaria","tag-guida"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guida sulla Frode Pubblicitaria (Ad Fraud) - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/guida-sulla-frode-publicitaria-ad-fraud\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guida sulla Frode Pubblicitaria (Ad Fraud)\" \/>\n<meta property=\"og:description\" content=\"La frode pubblicitaria si \u00e8 evoluta in modo tale da avere un impatto su ogni elemento della pubblicit\u00e0 digitale. 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