{"id":317576,"date":"2019-06-12T04:00:00","date_gmt":"2019-06-12T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/in-che-modo-omnicom-media-group-uk-riduce-il-rischio-per-il-brand-e-lo-spreco-di-budget-per-gli-inserzionisti\/"},"modified":"2023-09-28T10:53:18","modified_gmt":"2023-09-28T10:53:18","slug":"in-che-modo-omnicom-media-group-uk-riduce-il-rischio-per-il-brand-e-lo-spreco-di-budget-per-gli-inserzionisti","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/in-che-modo-omnicom-media-group-uk-riduce-il-rischio-per-il-brand-e-lo-spreco-di-budget-per-gli-inserzionisti\/","title":{"rendered":"In che modo Omnicom Media Group UK riduce il rischio per il brand e lo spreco di budget per gli inserzionisti"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">&nbsp;<\/p>\n<p>Garantire la sicurezza del marchio (<a href=\"https:\/\/integralads.com\/it\/soluzioni\/brand-safety-suitability\/\">brand safety<\/a>) per i clienti ha introdotto nuove sfide per l&#8217;industria in termini di delivery ed efficacia nel programmatic. Al fine di garantire la brand suitability, molti marketer utilizzano liste di parole chiave (keyword list) personalizzate per garantire che i loro annunci non vengano visualizzati insieme a contenuti indesiderati. Di conseguenza, alcuni annunci vengono bloccati dopo la consegna e possono influire negativamente sull&#8217;efficacia della campagna.<\/p>\n<p>Scarica il case study e scopri come Omnicom Media Group (OMG) UK ha collaborato con <a href=\"https:\/\/integralads.com\/it\/\">Integral Ad Science<\/a>, per offrire risultati ottimali della campagne, garantendo la brand safety pre-bid e post- bid.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Garantire la sicurezza del marchio (brand safety) per i clienti ha introdotto nuove sfide, scopri come Omnicom Media Group ha collaborato con Integral Ad Science, per offrire risultati ottimali della campagne, garantendo la brand safety in programmatic.<\/p>\n","protected":false},"author":59,"featured_media":296790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[517,536,504,508,505],"tags":[],"class_list":["post-317576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-it","category-case-study-it","category-programmatic-it","category-risorse","category-temi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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