{"id":317578,"date":"2018-04-26T04:00:00","date_gmt":"2018-04-26T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/report-mqr-s2-2017\/"},"modified":"2023-09-28T10:53:20","modified_gmt":"2023-09-28T10:53:20","slug":"report-mqr-s2-2017","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/report-mqr-s2-2017\/","title":{"rendered":"Report sulla qualit\u00e0 dei Media (MQR) S2 2017"},"content":{"rendered":"

Integral Ad Science<\/a> ha pubblicato l\u2019edizione italiana del Media Quality Report.
\nIl report illustra lo stato dell’inventory durante la prima met\u00e0 del 2017, analizzando gli indicatori chiave della qualit\u00e0 dei media delle campagne pubblicitarie in Italia e in alcuni mercati globali.<\/p>\n

L\u2019analisi, la prima condotta sul nostro mercato su un totale di cinque miliardi di impression, rivela che nel periodo che va da giugno a dicembre dello scorso anno la viewability del formato display in ambiente desktop, partendo da un tasso del 40,8% nel primo semestre, \u00e8 aumentata del 5,8%. Mentre, rispetto al benchmark globale, \u00e8 complessivamente inferiore al 22,6%.<\/p>\n

In termini di frode pubblicitaria (ad fraud) \u00e8 emerso che la media delle frodi ottimizzate \u00e8 stata dello 0,9% in Italia, contro uno 0,7% a livello mondiale.<\/p>\n

Invece, il rischio (brand risk) dal primo al secondo semestre del 2017, rimane dunque invariato, sebbene nel nostro Paese risulti essere inferiore rispetto alla media globale. Il benchmark globale \u00e8 del 7,9%, il brand risk in Italia \u00e8 inferiore di oltre il 4,5%.<\/p>\n

La maggior parte del brand risk in Italia deriva da contenuti classificati come contenuti per adulti (28,1%), linguaggio offensivo (25,0%) e download illegali (16,3%). Il maggiore incremento dal primo semestre del 2017 riguarda i contenuti segnalati per violenza, con un aumento di quasi il 139%.<\/p>\n

Tuttavia, la violenza rimane una minima parte del rischio totale.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Il report illustra lo stato dell’inventory durante la prima met\u00e0 del 2017, analizzando gli indicatori chiave della qualit\u00e0 dei media delle campagne pubblicitarie in Italia e in alcuni mercati globali.<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[523,538,509,508],"tags":[],"class_list":["post-317578","post","type-post","status-publish","format-standard","hentry","category-insights-it","category-mqr-it","category-ricerche","category-risorse"],"acf":[],"yoast_head":"\nReport sulla qualit\u00e0 dei Media (MQR) S2 2017 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/report-mqr-s2-2017\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Report sulla qualit\u00e0 dei Media (MQR) S2 2017\" \/>\n<meta property=\"og:description\" content=\"Il report illustra lo stato dell'inventory durante la prima met\u00e0 del 2017, analizzando gli indicatori chiave della qualit\u00e0 dei media delle campagne pubblicitarie in Italia e in alcuni mercati globali.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/report-mqr-s2-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-26T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-28T10:53:20+00:00\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/it\/insider\/report-mqr-s2-2017\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/report-mqr-s2-2017\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Report sulla qualit\u00e0 dei Media (MQR) S2 2017\",\"datePublished\":\"2018-04-26T04:00:00+00:00\",\"dateModified\":\"2023-09-28T10:53:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/report-mqr-s2-2017\/\"},\"wordCount\":214,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"articleSection\":[\"Insights\",\"Report sulla Qualit\u00e0 dei Media\",\"Ricerche\",\"Risorse\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/it\/insider\/report-mqr-s2-2017\/\",\"url\":\"https:\/\/integralads.com\/it\/insider\/report-mqr-s2-2017\/\",\"name\":\"Report sulla qualit\u00e0 dei Media (MQR) S2 2017 - 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