{"id":317579,"date":"2018-10-11T04:00:00","date_gmt":"2018-10-11T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/report-mqr-s1-2018\/"},"modified":"2023-09-28T10:53:20","modified_gmt":"2023-09-28T10:53:20","slug":"report-mqr-s1-2018","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/report-mqr-s1-2018\/","title":{"rendered":"Report sulla qualit\u00e0 dei Media (MQR) S1 2018"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><i><span style=\"font-weight: 400;\">L\u2019ultimo report sulla Media Quality di <a href=\"https:\/\/integralads.com\/it\/\">Integral Ad Science<\/a> fornisce punti di riferimento su Viewability, Brand Safety, Ad Fraud e pubblicit\u00e0 in formati display, video, mobile web e in applicazioni mobile in Italia.<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><span style=\"font-weight: 400;\">Sono stati analizzati<\/span> <span style=\"font-weight: 400;\">500 miliardi di annunci pubblicitari di campagne nazionali ed internazionali pubblicati tra il 1 gennaio e il 30 giugno 2018.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il report rivela che, anche se in aumento, meno della met\u00e0 degli annunci in formato Desktop Display soddisfa gli standard minimi di Viewability. Con un aumento di 9,7%, la Viewability su desktop display \u00e8 passata dal 43,2% nella seconda met\u00e0 del 2017 al 47,4% nella prima parte del 2018. Evidenziando per la prima volta i livelli di Viewability nei formati video e mobile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I livelli di Brand Safety, inoltre, sono migliorati nella prima met\u00e0 del 2018. Il numero di annunci pubblicati su pagine che potrebbero danneggiare l\u2019immagine e la reputazione dei brand \u00e8 diminuito del 35% (dal 4,3% nel 2017 al 2,8% quest\u2019anno).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Infine, il report mostra anche una riduzione di Ad Fraud in Italia del 12,3% \u2013 dallo 0,9% alla fine del 2017 fino allo 0,8% all\u2019inizio del 2018.<\/p>\n<p>Leggi anche: <a href=\"\/it\/insider\/report-mqr-s2-2017\/\">Report sulla qualit\u00e0 dei Media (MQR) S2 2017<\/a><\/p>\n<p><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019ultimo report sulla Media Quality di Integral Ad Science fornisce punti di riferimento su Viewability, Brand Safety, Ad Fraud e pubblicit\u00e0 in formati display, video, mobile web e in applicazioni mobile in Italia.<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[523,538,509,508],"tags":[],"class_list":["post-317579","post","type-post","status-publish","format-standard","hentry","category-insights-it","category-mqr-it","category-ricerche","category-risorse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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