{"id":317580,"date":"2019-05-07T04:00:00","date_gmt":"2019-05-07T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/report-sulla-qualita-dei-media-mqr-s2-2018\/"},"modified":"2023-09-28T10:53:19","modified_gmt":"2023-09-28T10:53:19","slug":"report-sulla-qualita-dei-media-mqr-s2-2018","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/report-sulla-qualita-dei-media-mqr-s2-2018\/","title":{"rendered":"Report sulla qualit\u00e0 dei Media (MQR) S2 2018"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/integralads.com\/it\/\">Integral Ad Science (IAS)<\/a> ha recentemente rilasciato il report relativo al secondo semestre del 2018, sulla qualit\u00e0 dei media in Italia (MQR). Il report \u00e8 basato sull&#8217;analisi di centinaia di miliardi di impression di campagne in corso tra il 1 luglio e il 31 dicembre 2018 per fornire i benchmark per inventory display e video su desktop, mobile web e mobile in-app.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">La viewability della pubblicit\u00e0 in <\/span><i><span style=\"font-weight: 400;\">programmatic in formato display<\/span><\/i><span style=\"font-weight: 400;\"> in mobile in-app ha raggiunto il 54,4%, con un miglioramento del 10% nell\u2019ultimo semestre rispetto al precedente, mentre negli acquisti diretti ha raggiunto il 49,4%. Il formato video \u00e8 quello con i livelli di viewability pi\u00f9 alti in Italia.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mentre la pubblicit\u00e0 digitale si evolve con nuovi formati, canali e tecnologie di automazione, anche le frodi diventano sempre pi\u00f9 sofisticate; per questo editori e fornitori di tecnologie pubblicitarie, stanno combattendo e investendo in soluzioni di verifica per soddisfare le richieste di standard di qualit\u00e0 sempre pi\u00f9 elevati.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per quanto riguarda l\u2019ad fraud, le campagne che hanno utilizzato tecnologie o strategie per prevenire le frodi hanno visto i numeri abbassarsi, nel formato video su desktop l\u2019ad fraud \u00e8 passata dall\u20191% allo 0,5%. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">I dati rilevati in questo report dimostrano come tale approccio stia funzionando, poich\u00e9 l\u2019inventory in programmatic sta rapidamente riducendo il divario con le impression in direct buying.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il report perci\u00f2 fornisce gli ultimi parametri di riferimento per viewability, time-in-view, brand safety e frodi pubblicitarie in ambienti e canali digitali. Inoltre, fornisce agli inserzionisti e agli editori un chiaro punto di riferimento per la qualit\u00e0 dei media digitali nel mercato italiano.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il nostro obiettivo \u00e8 fornire dati che possano aiutare i nostri clienti e partner ad investire in campagne digitali con pi\u00f9 sicurezza.<\/p>\n<p><\/span>Leggi anche:<\/p>\n<ul>\n<li><a href=\"\/it\/insider\/report-mqr-s1-2018\/\">Report sulla qualit\u00e0 dei Media (MQR) S1 2018<\/a><\/li>\n<li><a href=\"\/it\/insider\/report-mqr-s2-2017\/\">Report sulla qualit\u00e0 dei Media (MQR) S2 2017<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>rilasciato il report relativo al secondo semestre del 2018, sulla qualit\u00e0 dei media in Italia (MQR). Il report \u00e8 basato sull&#8217;analisi di centinaia di miliardi di impression di campagne in corso per fornire i benchmark per inventory display e video.<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[523,538,509,508],"tags":[],"class_list":["post-317580","post","type-post","status-publish","format-standard","hentry","category-insights-it","category-mqr-it","category-ricerche","category-risorse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Report sulla qualit\u00e0 dei Media (MQR) S2 2018 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/report-sulla-qualita-dei-media-mqr-s2-2018\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Report sulla qualit\u00e0 dei Media (MQR) S2 2018\" \/>\n<meta property=\"og:description\" content=\"rilasciato il report relativo al secondo semestre del 2018, sulla qualit\u00e0 dei media in Italia (MQR). Il report \u00e8 basato sull&#039;analisi di centinaia di miliardi di impression di campagne in corso per fornire i benchmark per inventory display e video.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/report-sulla-qualita-dei-media-mqr-s2-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-07T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-28T10:53:19+00:00\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/report-sulla-qualita-dei-media-mqr-s2-2018\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/report-sulla-qualita-dei-media-mqr-s2-2018\\\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Report sulla qualit\u00e0 dei Media (MQR) S2 2018\",\"datePublished\":\"2019-05-07T04:00:00+00:00\",\"dateModified\":\"2023-09-28T10:53:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/report-sulla-qualita-dei-media-mqr-s2-2018\\\/\"},\"wordCount\":300,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"articleSection\":[\"Insights\",\"Report sulla Qualit\u00e0 dei Media\",\"Ricerche\",\"Risorse\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/report-sulla-qualita-dei-media-mqr-s2-2018\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/report-sulla-qualita-dei-media-mqr-s2-2018\\\/\",\"name\":\"Report sulla qualit\u00e0 dei Media (MQR) S2 2018 - 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