{"id":317583,"date":"2017-12-05T05:00:00","date_gmt":"2017-12-05T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/glossario-della-piattaforma-social\/"},"modified":"2024-11-13T08:06:17","modified_gmt":"2024-11-13T08:06:17","slug":"glossario-della-piattaforma-social","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/glossario-della-piattaforma-social\/","title":{"rendered":"Glossario della piattaforma social"},"content":{"rendered":"

Le piattaforme social, ossia la tecnologia digitale utilizzata per consentire lo sviluppo e la gestione di soluzioni e servizi di social media, sono diventate onnipresenti. Da Facebook a Twitter, ci sono cos\u00ec tante piattaforme di social media sul mercato che pu\u00f2 essere difficile tenere traccia di tutti i termini e il gergo tecnico che generano. Per ottenere rapidamente una conoscenza fluida, consulta questo glossario dei termini chiave che vengono applicati alle piattaforme social:<\/span><\/span><\/span><\/span><\/p>\n

Frodi pubblicitarie (ad fraud):<\/h4>\n

La frode pubblicitaria \u00e8 qualsiasi attivit\u00e0 intenzionale che impedisce la corretta consegna degli annunci alle persone giuste al momento giusto, nel posto giusto. Molto spesso, la frode pubblicitaria si riferisce al traffico non umano o bot.<\/p>\n

Bot:<\/h4>\n

Abbreviazione di robot; si riferisce ad un programma software che svolge attivit\u00e0 automatizzate su Internet. Esistono bot buoni, come quelli che eseguono la scansione di pagine browser e bot cattivi, progettati invece per la frode. Entrambi possono visualizzare intenzionalmente o involontariamente annunci, guardare video, fare clic sugli annunci e generare false impression.<\/p>\n

Brand Safety:<\/h4>\n

Essere brand safe significa mantenere le campagne dei brand – e la loro reputazione – al sicuro dall’associazione con contenuti o ambienti online rischiosi.<\/p>\n

Engagement:<\/h4>\n

Si riferisce alle interazioni tra persone e marchi sui social network. Ad esempio, su Facebook, il coinvolgimento potrebbe includere \u201cMi piace\u201d, commenti e condivisioni.<\/p>\n

Fake News:<\/h4>\n

Siti web o pagine web che creano e\/o distribuiscono attivamente contenuti deliberatamente inaccurati presentati come notizie.<\/p>\n

In-stream:<\/h4>\n

Annunci video che vengono visualizzati nello stesso video player, e appaiono prima (pre-roll), durante (mid-roll) e dopo (post-roll) il video.<\/p>\n

Newsfeed:<\/h4>\n

Il feed continuo di notizie e post presentati su una piattaforma particolare. Alcuni esempi potrebbero essere la homepage di Facebook, i blog o una sequenza temporale di Twitter.<\/p>\n

Pubblicit\u00e0 nativa:<\/h4>\n

Una forma di media a pagamento in cui l’esperienza pubblicitaria segue la forma e la funzione dell’esperienza dell’utente in cui \u00e8 inserita.<\/p>\n

Social media a pagamento:<\/h4>\n

L’uso dei social media per il posizionamento degli annunci. I tipi pi\u00f9 comuni sono annunci nativi come annunci Facebook, i tweets sponsorizzati da Twitter e video sponsorizzati da YouTube. Altre forme di social media a pagamento includono annunci display tradizionali sui social network e account sponsorizzati Twitter.<\/p>\n

Programmatic:<\/h4>\n

Acquisto e vendita automatizzati di inventory pubblicitario digitale. Acquirenti e venditori utilizzano software basati su algoritmi e intelligenza artificiale per creare uno scambio orientato ai risultati.<\/p>\n

Viewability:<\/h4>\n

\u00c8 la capacit\u00e0 di un annuncio di essere visto da un consumatore. In base agli standard del settore, per essere considerato “visualizzabile”, un annuncio deve soddisfare i requisiti minimi indicati in questo documento MRC Viewable Impression Guidelines<\/a>.<\/p>\n

Walled Garden:<\/h4>\n

Un ambiente di navigazione che esiste al di fuori del web aperto e i cui sistemi pubblicitari non sono conformi agli standard del settore. I walled garden includono qualsiasi piattaforma pubblicitaria che richiede operazioni di campagna non standard.<\/p>\n

Ulteriori informazioni sulle nostre competenze sui social qui<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Per ottenere rapidamente una conoscenza fluida, consulta questo glossario dei termini chiave che vengono applicati alle piattaforme social<\/p>\n","protected":false},"author":59,"featured_media":296998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[503,539],"tags":[],"class_list":["post-317583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-canali","category-piattaforme-proprietarie"],"acf":[],"yoast_head":"\nGlossario della piattaforma social - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/glossario-della-piattaforma-social\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glossario della piattaforma social\" \/>\n<meta property=\"og:description\" content=\"Per ottenere rapidamente una conoscenza fluida, consulta questo glossario dei termini chiave che vengono applicati alle piattaforme social\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/glossario-della-piattaforma-social\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-05T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-13T08:06:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/social_glossary-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/glossario-della-piattaforma-social\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/glossario-della-piattaforma-social\\\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Glossario della piattaforma social\",\"datePublished\":\"2017-12-05T05:00:00+00:00\",\"dateModified\":\"2024-11-13T08:06:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/glossario-della-piattaforma-social\\\/\"},\"wordCount\":475,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/glossario-della-piattaforma-social\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/social_glossary-1.jpg\",\"articleSection\":[\"Canali\",\"Piattaforme Social\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/glossario-della-piattaforma-social\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/glossario-della-piattaforma-social\\\/\",\"name\":\"Glossario della piattaforma social - 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