{"id":317594,"date":"2019-11-25T05:00:00","date_gmt":"2019-11-25T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/innovazione-e-talento-per-un-mercato-safe\/"},"modified":"2023-09-28T10:53:13","modified_gmt":"2023-09-28T10:53:13","slug":"innovazione-e-talento-per-un-mercato-safe","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/innovazione-e-talento-per-un-mercato-safe\/","title":{"rendered":"Innovazione e Talento per un mercato \u201cSafe\u201d"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><a href=\"https:\/\/integralads.com\/it\/\">IAS<\/a> ha aumentato notevolmente la propria presenza sul mercato italiano negli ultimi tre anni. Questa espansione entro i nostri confini \u00e8 stata guidata da Elisa Lupo, Director per l&#8217;Italia di IAS, e ha comportato anche l&#8217;accrescimento del team con l&#8217;inclusione di una serie di nuove professionalit\u00e0, operative dalla sede di Milano della multinazionale.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-116349 aligncenter\" src=\"\/wp-content\/uploads\/2020\/07\/engage.png\" alt=\"IAS su Engage 2019\" width=\"492\" height=\"667\" \/><\/p>\n<p>Elisa Lupo, Managing Director Italia di IAS ha spiegato ad Engage l\u2019evoluzione di IAS in Italia e la crescente importanza di una maggiore trasparenza del mercato per assicurate l&#8217;evoluzione della pubblicit\u00e0 online. La battaglia si gioca non solo sul campo della tecnologia, ma anche su quello del talento: \u00abStiamo costruendo un business forte in Italia, cos\u00ec come negli altri Paesi. Questo per\u00f2 non dipende solo dall&#8217;innovazione del prodotto, ma dai talenti che siamo in grado di attirare e attivare\u00bb.<\/p>\n<h3>Come si \u00e8 evoluta IAS negli ultimi 3 anni?<\/h3>\n<p>Da quando Vista Equity Partners ha acquistato una quota di maggioranza della societ\u00e0 lo scorso giugno, IAS ha portato il suo business su nuovi livelli. Grazie a un nuovo board, ci siamo concentrati sul rafforzamento dei nostri principali prodotti di verifica e sulla costruzione di soluzioni nuove e innovative, come quella dedicata alla Connected TV. Concentrandoci sull\u2019Italia, attualmente IAS \u00e8 impegnata ad acquisire informazioni sulla qualit\u00e0 dei Media nel Paese e pu\u00f2 fornire soluzioni per inserzionisti ed editori garantendo che gli annunci siano privi di frodi, siano visualizzabili e collocati in ambienti adatti al brand in tutto l\u2019ecosistema digitale.<\/p>\n<h3>Come si costruisce, secondo te, un business forte in Italia?<\/h3>\n<p>A mio parere la crescita delle entrate non dipende solo dall\u2019innovazione del prodotto, ma dall\u2019innovazione delle persone. Si tratta di esaminare il potenziale, indipendentemente dal genere, dalla razza, dal background educativo. Dirigere il business IAS in Italia mi ha insegnato che un team di persone di diversa estrazione ed esperienza porta sul tavolo nuove idee e set di abilit\u00e0, che migliorano le prestazioni e costruiscono un business solido.<\/p>\n<p><em>Di seguito la pagina con l\u2019intervista completa di Elisa Lupo pubblicata nella rivista Engage, Contemporary Marketing &amp; Media (N.51, Novembre 2019).<\/em><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-116365 aligncenter\" src=\"\/wp-content\/uploads\/2019\/11\/Engage-Magazine_-Novembre-2019-760x539.png\" alt=\"IAS_Engage 2019\" width=\"760\" height=\"539\" \/><\/p>\n<p>&nbsp;<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS ha aumentato notevolmente la propria presenza sul mercato italiano negli ultimi tre anni. Questa espansione entro i nostri confini \u00e8 stata guidata da Elisa Lupo, Director per l&#8217;Italia di IAS.<\/p>\n","protected":false},"author":59,"featured_media":296547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[523],"tags":[543,544],"class_list":["post-317594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-it","tag-innovazione","tag-trasparenza"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Innovazione e Talento per un mercato \u201cSafe\u201d - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/innovazione-e-talento-per-un-mercato-safe\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovazione e Talento per un mercato \u201cSafe\u201d\" \/>\n<meta property=\"og:description\" content=\"IAS ha aumentato notevolmente la propria presenza sul mercato italiano negli ultimi tre anni. 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