{"id":317595,"date":"2019-11-15T05:00:00","date_gmt":"2019-11-15T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/su-dailymagazine-elisa-lupo-parla-di-brand-suitability\/"},"modified":"2024-10-18T09:02:22","modified_gmt":"2024-10-18T09:02:22","slug":"su-dailymagazine-elisa-lupo-parla-di-brand-suitability","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/su-dailymagazine-elisa-lupo-parla-di-brand-suitability\/","title":{"rendered":"Su DailyMagazine, Elisa Lupo parla di Brand Suitability"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">L\u2019evoluzione dell&#8217;industria passa anche da sistemi di ad verification pi\u00f9 sofisticati, come quelli sviluppati da <a href=\"https:\/\/integralads.com\/it\/\">IAS<\/a>, che sta vivendo un momento molto positivo del proprio business, anche nel nostro Paese. Ne ha parlato a DailyMagazine Elisa Lupo, Director per l\u2019Italia.<br \/>\nPioniera della metrica Time-in-View, evoluzione della <a href=\"\/it\/soluzioni\/viewability\/\">viewability<\/a> che sposta l\u2019attenzione sul fattore \u201ctempo\u201d, attraverso puntuali ricerche di mercato \u00e8 sempre aggiornata sugli sviluppi dell\u2019industry digitale, che sta passando da una logica di <a href=\"https:\/\/integralads.com\/it\/soluzioni\/brand-safety-suitability\/\">brand safety<\/a> a una di brand \u201c<a href=\"\/it\/insider\/brand-suitability-su-misura\/\">suitability<\/a>\u201d pi\u00f9 incentrata su ci\u00f2 che un marchio rappresenta e sulla ricerca del contenuto giusto rispetto ai suoi valori, e che dunque richiede strumenti di lavoro e protezione sempre pi\u00f9 sofisticati. Ne abbiamo discusso nella seguente intervista con Elisa Lupo, Director, IAS Italy, che sar\u00e0 protagonista anche al prossimo IAB Forum 2019, con un Workshop dal titolo \u201cAn Ad Fraud Masterclass\u201d.<\/span><\/span><\/span><\/span><\/p>\n<p><em>Di seguito la pagina completa con l\u2019intervista di Elisa Lupo pubblicata su DailyMagazine.<br \/>\nClicca sull&#8217;immagine per leggere l&#8217;intera intervista.<\/em><br \/>\n<a href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/intervista%20su%20DailyMagazine.pdf\" rel=\"attachment wp-att-116519\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-116519 aligncenter\" src=\"\/wp-content\/uploads\/2024\/10\/intervista-su-DailyMagazine_page-0001-760x535-1.jpg\" alt=\"IAS su DailyMagazine 2019\" width=\"760\" height=\"535\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS parla su DailyMagazine dell\u2019evoluzione dell&#8217;industria e del passaggio a sistemi di ad verification pi\u00f9 sofisticati, che sta vivendo un momento molto positivo del proprio business, anche nel nostro Paese.<\/p>\n","protected":false},"author":59,"featured_media":296548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[523],"tags":[507,545],"class_list":["post-317595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-it","tag-ad-verification","tag-intervista"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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