{"id":317598,"date":"2020-06-12T04:00:00","date_gmt":"2020-06-12T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/total-visibility-trasparenza-dei-media\/"},"modified":"2025-05-19T06:32:00","modified_gmt":"2025-05-19T06:32:00","slug":"total-visibility-trasparenza-dei-media","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/total-visibility-trasparenza-dei-media\/","title":{"rendered":"Total Visibility: trasparenza dei media nell&#8217;era dell&#8217;efficienza"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">In questa conversazione virtuale IAS, Amino Payments e Verizon Media discutono della nascita di una prima partnership del settore tra IAS e Amino. Con <a href=\"https:\/\/integralads.com\/it\/news\/ias-e-amino-collaborano-programmatic\/\">Total Visibility<\/a>, gli inserzionisti possono riprendere il controllo della spesa in <a href=\"https:\/\/integralads.com\/it\/soluzioni\/open-web\/\">programmatic<\/a>. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Moderata da Verizon Media, questa conversazione si concentra sull&#8217;importanza della trasparenza nei costi del percorso di fornitura e in ci\u00f2 che riserva il futuro della pubblicit\u00e0.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">IAS ha da tempo sostenuto e lavorato attivamente per la standardizzazione con l&#8217;aiuto di partner di fiducia, come Verizon Media, che si impegnano a far avanzare il settore. Oggi pi\u00f9 che mai, la standardizzazione delle misurazioni e la trasparenza devono diventare una priorit\u00e0 per tutti.<\/span><\/p>\n<p><strong>Moderatore:<\/strong><\/p>\n<ul>\n<li>Greg MacDonald, Vice President, Ad Marketplace Partnerships &#8211; Verizon Media<\/li>\n<\/ul>\n<p><strong>Relatori:<\/strong><\/p>\n<ul>\n<li>Lisa Utzschneider, Chief Executive Officer &#8211; Integral Ad Science<\/li>\n<li>Will Luttrell, Chief Executive Officer &amp; Co-Founder &#8211; Amino Payments<\/li>\n<\/ul>\n<p>Contenuto in inglese.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In questa conversazione virtuale IAS, Amino Payments e Verizon Media discutono della nascita di una prima partnership tra IAS e Amino, con Total Visibility.<\/p>\n","protected":false},"author":59,"featured_media":296579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[512,518,504],"tags":[583],"class_list":["post-317598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-it","category-ctv-video-it","category-programmatic-it","tag-total-visibility-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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